The digital economy has unlocked new opportunities for the business world while simultaneously creating new areas of competition in both traditional and new sectors of the economy.
“Worldwide IT spending is projected to total $3.9 trillion in 2021, an increase of 6.2% from 2020, according to the latest forecast by Gartner, Inc. Worldwide IT spending declined 3.2% in 2020 as CIOs prioritized spending on technology and services that were deemed “mission-critical” during the initial stages of the pandemic” – Gartner 2020.” – Gartner 2020
“Dentsu Digital Report 2021 reveals that digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and a CAGR of 22.47% to reach Rs. 23,673 crore by 2022.” – Business Insider 2020
The digital economy has unlocked new opportunities for the business world while simultaneously creating new areas of competition in both traditional and new sectors of the economy. Companies are increasingly turning digital in order to cut costs, enhance performance, deliver new products and services and adopt new business models that were not possible before.
As organizations adapt to this new reality, they increasingly seek employees (at every level) with ‘digital thinking’, who are comfortable with digital tools and technologies, understand the digital landscape, and can apply these skills to everyday work.
BBA Digital Technologies is specifically designed for students that would like to build a career the exciting world of digital. It prepares students for digital skills/tools that are highly sought after by the industry at every level.
The program envisions digital skills along five dimensions. The detailed curriculum is given at the end of the document.
Some of the potential job roles for which students of this program will be qualified include:
BBA Digital Technologies
Youtube Link: https://www.youtube.com/watch?v=1vYwmKsfezk
Who should take this program?
|Batch Size||30 students|
|Tuition Fee||INR 3 lacs tuition fee; food, accommodation and international immersion will be extra.|
Semesters 1 & 2 cover the common core curriculum that is common across all the three programs and lays the fundamental business foundations for all the students.
Subsequent semesters cover two types of courses:
|Year 1: Semester 1||Year 1: Semester 2|
|Financial Accounting||Principles of Marketing-I (4Ps & Consumer Behavior)|
|Introduction to Statistics||Introduction to Finance|
|Principles of Management||Basics of Computers and Computing|
|Business Communication (2)||Ethics, CSR and Sustainable Business|
|Spreadsheet Modeling for Decision Making (2)||Database Management Systems with SQL (with data warehousing)|
|Critical Thinking (1) Entrepreneurship (1)|
|SUMMER I: INTERNATIONAL IMMERSION IN CORNELL UNIVERSITY, ITHACA, NEW YORK|
|Year 2: Semester 3||Year 2: Semester 4|
|Research Techniques (Secondary methods)||Programming with Python|
|Business Law||Principles of Ecommerce & Marketplaces|
|Online advertising, Search (SEO + SEM), Web analytics||Finance - II (Financial Tech, Markets)|
|Management Information Systems||Management Consulting Methods|
|Digital Marketing & Social Media Engagement||Data Warehousing, BI and Visualization (Tableau)|
|SUMMER II: INDUSTRY INTERNSHIP|
|Year 3: Semester 5||Year 3: Semester 6|
|Analytics (Marketing and Finance) and Data Mining||Production & Operations Management|
|Leadership & Teamwork||Global Business|
|Strategy & Business policy||Capstone Course|
|Connected Technologies (IOT models, Cloud, Privacy)||Program Management|
|Principles of Marketing -II (Advertising & Media)||Social Listening and Sentiment Analysis Tools|
|GRADUATION & STUDENT SKILL PORTFOLIO|