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About
About Submenu
Imparting quality education is the primary vision at Mahindra University. The objective is to ensure that the University gives the students, as they start their professional careers, a proper foundation and a clear pathway for their career growth through the encouragement of our esteemed faculty mentors and peers and to become an institution playing a significant role in the global dynamics of research, development and higher learning in science, technology, and liberal arts.
About Leadership Submenu
The leadership at Mahindra University consists of distinguished and eminent personalities who have immense experience in their fields. The leadership reflects its deep Indo- French, and Indo- American roots.
About Chancellor Submenu
Mr. Anand Mahindra is the Chancellor for Mahindra University and chairman of the US $19.4 billion Mahindra Group and the Executive Chairman of Mahindra & Mahindra Ltd. His tenure has seen the Group expand domestically and internationally into a range of major industrial sectors from automobiles and agriculture to IT and aerospace.
About Partner Submenu
International Collaborations play an essential role in providing cutting edge knowledge and learning methodologies to the students at Mahindra university. Our partnership with top of the league internationally accredited educational institutions and networks opens up global opportunities for the students. The opportunities relate to student-centric subject options, industry-relevant know-how, application-oriented course content. In addition, the international perspectives from developed countries arising out of such collaborations enhance the scope for academic research and teaching.
The students can study and learn from an array of globally recognised courses from international professors and gain insights from different countries. In a growingly interconnected and globalised world, such collaborative focused education adds excellent value to the students at university.
About Ordinance Submenu
The student Code of Conduct [Code] is established to foster and protect the core missions of Mahindra Ecole Centrale, Hyderabad; to foster the scholarly and civic development of the Institute's students in a safe and secure learning enviornment, and to protect the people, properties and processes that support the Institute and its missions.
About Mediarelease Submenu
Mahindra University aspires to become a leading college providing technical, practical, ethical and innovative knowledge to its students. It was developed to provide enriching and enjoyable experience to its students. Media is a strong tool in providing global exposure to a university, through its press and social media.
Anout Statutory Authorities Submenu
Comprising eminent leaders from both Industry and Academia, the leadership at Mahindra University is a formidable blend of industry-academic experience and exposure, education, and enterprise.
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Schools
School of Management Submenu
Mahindra University School of Management, started in 2021, aspires to become a leading business school in India and the world by developing ethical, innovative, entrepreneurial, technologically astute, culturally aware and socially-conscious managers, leaders and scholars. It has an academic partnership with SC Johnson College of Business, Cornell University. The unique and dynamic undergraduate programs are offered in BBA, BA, and MBA (Executive)..
School Future Submenu
The future schools of Mahindra University will create history with its extraordinary teaching pedagogy enabling students to face the real world.
Mahindra University's School of Law was founded in 2021 on the thought of justice, equality and service to all sections of society. With the changing needs in society, Law has become an important department that requires more focus and thought. The curriculum offers five years of integrated undergraduate programs like Bachelor of Arts and Bachelor of Law BA.- LL.B (Hons) and Bachelor of Business Administration and Bachelor of Law BBA. -LL.B (Hons) and LLB (Hons)* to cater to varied needs of the profession with distinguished faculty.
School of Education Submenu
Under the Mahindra University umbrella, the Indira Mahindra School of Education (IMSE) has commenced its academic activities in 2021 with the Ph.D. program and intends to launch BSc.B.Ed*, BA. B.Ed* programmes from the academic yeare 2022 onwards. There are no boundaries to earning a high-quality education with the IMSE – encapsulating unified training, emphasising pedagogical concepts, developing moral and cultural programs, and developing the professional career of emerging independent individuals.
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Research
Research Submenu
"To promote Research at an International Level of Excellence to extend the edge of Scientific Knowledge and Contribute to the Rise of a New India".With the aim to achieve the vision of Mahindra University, the faculty members of the university strive towards the development of Basic and Applied Research, which caters to the industrial needs, the training, and involvement of students. The research areas at MU are predominantly engineering-focused. With the unique orientation towards contributing to the rise of new leaders in India, MU has teams working in the fields of media, economics, and humanities. Around twenty research teams are involved in the different areas of research depending on the projects they are developing.
Research Advisory Council Submenu
Research at MU is organized focusing on high-level projects that are identified, developed, and worked upon by the faculty members. All faculty members of Mahindra University hold Ph.D. degrees from top-of-the-line Institutions/Universities in India.
Research Programs Submenu
MU offers several Ph.D. programs in which the students can make use of the state-of-the-art facilities of Mahindra University to do research in various disciplines. Seminars and conferences play a significant role to get valuable knowledge from the keynote speakers and other eminent researchers. The research studies conducted at MU are of social significance.
Research COES Submenu
Mahindra University is striving to mobilize funding from various funding agencies, industries, and many others to excel and thrive in accomplishing quality research and make its mark in the research map of the country. Efforts are being made to explore funding from VGST, DST, CSIR, DBT, UGC, DRDO, ICSSR, UNESCO, UNIDO, IDBI, etc. The faculty members also explore funded projects from ISRO, NAL, BEL, HAL, Microsoft, and other organizations, institutions, and industries.
Research Labs Submenu
Mahindra University has top-notch research labs which witness the innovation of the students.
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Placements
Career Internships Submenu
The internships enable students to gain a professional experience that is aligned with their career goals, under supervision by a professional in the field, with the opportunity for hands-on responsibility and meaningful work. A faculty advisor assists students during their internship.
Career Higher Educations Submenu
The higher education module of Mahindra has been designed with prestigious academic experience at its core, our academic faculty's expert knowledge and research in each area, and the linkages between the University and the professional world.
Career Placements
MU students were interviewed by over 30 international brands and a majority of student opting for careers found placements among these recruiting companies.
BBA Digital Technologies
The digital economy has unlocked new opportunities for the business world while simultaneously creating new areas of competition in both traditional and new sectors of the economy.
Overview
“Worldwide IT spending is projected to total $3.9 trillion in 2021, an increase of 6.2% from 2020, according to the latest forecast by Gartner, Inc. Worldwide IT spending declined 3.2% in 2020 as CIOs prioritized spending on technology and services that were deemed “mission-critical” during the initial stages of the pandemic” – Gartner 2020.” – Gartner 2020
“Dentsu Digital Report 2021 reveals that digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and a CAGR of 22.47% to reach Rs. 23,673 crore by 2022.” – Business Insider 2020
The digital economy has unlocked new opportunities for the business world while simultaneously creating new areas of competition in both traditional and new sectors of the economy. Companies are increasingly turning digital in order to cut costs, enhance performance, deliver new products and services and adopt new business models that were not possible before.
- https://www.gartner.com/en/newsroom/press-releases/2020-01-25-gartner-forecasts-worldwide-it-spending-to-grow-6-point-2-percent-in-2021
- https://www.businessinsider.in/advertising/ad-agencies/news/indian-digital-media-will-grow-at-20-to-reach-a-market-size-of-rs-18938-crore-by-2021-dentsu-digital-report-2021/articleshow/80688039.cms
As organizations adapt to this new reality, they increasingly seek employees (at every level) with ‘digital thinking’, who are comfortable with digital tools and technologies, understand the digital landscape, and can apply these skills to everyday work.
BBA Digital Technologies is specifically designed for students that would like to build a career the exciting world of digital. It prepares students for digital skills/tools that are highly sought after by the industry at every level.
The program envisions digital skills along five dimensions. The detailed curriculum is given at the end of the document.
Some of the potential job roles for which students of this program will be qualified include:
- Business Analyst in IT firms
- Ecommerce analysts and category managers (in Ecommerce firms and FMCG firms)
- Digital Marketing strategy and operations (across several industries, both B2B and B2C)
- Consultants
Program Highlights
BBA Digital Technologies
- Comprehensive business foundations (in finance, accounting, operations, marketing, OBHR, strategy).
- Specialize in digital business with focus on information systems, digital marketing, ecommerce, and data analytics and visualization.
- 3 week international immersion in Cornell University, Ithaca, NY.
- Focused on creating industry-ready graduates who can work in ecommerce, digital marketing, business analysis and technology industries.
Youtube Link: https://www.youtube.com/watch?v=1vYwmKsfezk
Who should take this program?
- Students with PCM majors who aspire careers in technology without an engineering degree.
- Students with non-PCM majors (Biology, commerce, etc) who are looking for a career shift into the technology domain including areas related to ecommerce and digital marketing (with a solid foundation for MS programs in technology/business, MS in digital marketing, MS in business analytics, MS in cybersecurity).
- Helpful to students from a family business backgrounds who plan to use this as a springboard for modernization and digitization of their family businesses.
Important Details
| Eligibility Criteria |
|
| Batch Size | 30 students |
| Tuition Fee | INR 3 lacs tuition fee; food, accommodation and international immersion will be extra. |
Key Differentiators
- One of the very few BBA programs of its kind in India that provides a solid grounding in business disciplines as well as in digital technologies.
- Only program with an IVY LEAGUE collaboration – Cornell faculty help in designing the program, will teach in the program, and Cornell will host our students on their Ithaca, NY Campus.
- Focused on creating industry-ready graduates who can work in data-rich industries such as retail (online and offline), fast-moving consumer goods, banking, financial services and insurance (BFSI), consulting, travel and hospitality, etc.
- We also expect demand for the skills and competencies provided by this program to grow in the digital startup ecosystem, technology firms and the burgeoning e-commerce and digital marketing industry in India.
Curriculum Outline
Note:
Semesters 1 & 2 cover the common core curriculum that is common across all the three programs and lays the fundamental business foundations for all the students.
Subsequent semesters cover two types of courses:
- Program core that prepares students for the advanced topics in each program (e.g., digital marketing & social media.)
- Specialization courses that provide advanced training to the students in each program.
| Year 1: Semester 1 | Year 1: Semester 2 |
|---|---|
| Micro-Economics | Macro- Economics |
| Financial Accounting | Principles of Marketing-I (4Ps & Consumer Behavior) |
| Introduction to Statistics | Introduction to Finance |
| Principles of Management | Basics of Computers and Computing |
| Business Communication (2) | Ethics, CSR and Sustainable Business |
| Spreadsheet Modeling for Decision Making (2) | Database Management Systems with SQL (with data warehousing) |
| Critical Thinking (1) Entrepreneurship (1) | |
| SUMMER I: INTERNATIONAL IMMERSION IN CORNELL UNIVERSITY, ITHACA, NEW YORK | |
| Year 2: Semester 3 | Year 2: Semester 4 |
| Research Techniques (Secondary methods) | Programming with Python |
| Business Law | Principles of Ecommerce & Marketplaces |
| Online advertising, Search (SEO + SEM), Web analytics | Finance - II (Financial Tech, Markets) |
| Management Information Systems | Management Consulting Methods |
| Digital Marketing & Social Media Engagement | Data Warehousing, BI and Visualization (Tableau) |
| SUMMER II: INDUSTRY INTERNSHIP | |
| Year 3: Semester 5 | Year 3: Semester 6 |
| Analytics (Marketing and Finance) and Data Mining | Production & Operations Management |
| Leadership & Teamwork | Global Business |
| Strategy & Business policy | Capstone Course |
| Connected Technologies (IOT models, Cloud, Privacy) | Program Management |
| Principles of Marketing -II (Advertising & Media) | Social Listening and Sentiment Analysis Tools |
| GRADUATION & STUDENT SKILL PORTFOLIO |
