Design Thinking

Design thinking is a way of thinking. It is both an ideology and a process that seeks to solve complex problems in a user-centric way. It focuses on achieving practical results.

Design Thinking

Design thinking is a way of thinking. It is both an ideology and a process that seeks to solve complex problems in a user-centric way. It focuses on achieving practical results.

The design thinking process outlines a series of steps that bring this ideology to life—starting with building empathy for the user, right through to coming up with ideas and turning them into prototypes. The uniqueness of design thinking lies in the kinds of problems it addresses. When it comes to the problems to be solved with design thinking, its not just about ordinary, common problems that have tried-and-tested solutions.  But about highly complex problems: the kind that refuse to be solved using standard methods and approaches. Not only are these problems difficult to define, but any attempt to solve them is likely to give way to even more problems, ranging from global issues such as climate change and poverty, to challenges that affect almost all businesses such as change management, achieving sustainable growth, or maintaining one’s competitive edge. Design thinking is an actionable approach which can be used to tackle the world’s toughest of problems. It encourages user-centricity, creativity, innovation, and out-of-the-box thinking.