Catherine Xavier works as an Academic Associate in the School of Management at Mahindra University. She has worked in the field of academia for around two decades now with activities ranging from teaching courses to providing support to faculty in their varied academic activities. She graduated with an MBA from Southern Illinois University, Edwardsville (US) and intends to pursue a Ph.D. in Marketing Consumer Behavior/Marketing Communications and to subsequently pursue teaching and research. Catherine has assisted a course on Coursera in addition to assisting several professors at the Indian School of Business. She has been involved in providing research assistance in several projects, especially with professors at ISB and IIMA.

Additionally, she has worked as a case writer and content writer: two of her cases that she co-authored have been published in The Harvard Business Review. Ms.Xavier has also written several non-specialists lay summaries of research articles and research spotlights that were published in ISB Insight, ISB Management briefs and in Business newspapers such as Business Standard and Forbes India.

  • Masters in Business Administration (MBA), Southern Illinois University, Edwardsville, USA.
  • Masters in Commerce (M.Com) (specializing in Income Tax and Accounting), Osmania University, Hyderabad
  • Bachelors in Commerce (B.Com) St. Francis Degree College for Women, Begumpet, Hyderabad

Cases:

  • October 2021 – Present Academic Associate, School of Management, Mahindra University
  • Academic Associate at Indian School of Business
  • Case writer & content writer at Indian School of Business
  • Research Assistant at Indian Institute of Management, Ahmedabad
  • Assistant Professor, St. Joseph’s PG College
  • Research Assistant at Southern Illinois University, Edwardsville
  • Ph.D student and Research assistant at University of Arkansas
  • Assistant Professor, St. Mary’s College, OU.

  • Research Grant awarded by NASMEI (North American Society for Management Education in India) at Great Lakes Institute of Management, Chennai, India; INR 50,000 ($750); December 2017; “Nostalgia as a Post-Crisis Brand Communication Strategy.” ; second prize with Tanuka Ghoshal and Rajagopal Raghunathan.
  • Research Grant awarded by SRITNE (Srini Raju Centre for IT and the Networked Economy) at the Indian School of Business; INR 260,000 ($4000); June 2017; “Examining the role of technology in effectiveness of nutritional information dissemination in India;” with Tanuka Ghoshal.


Anandita is currently Faculty Associate in the School of Management at Mahindra University.

Ms.Mulukutla comes with nearly 4 years of experience in the area of research and consulting support for both government and private organizations.

Ms.Mulukutla started her career after completing her M.A. at TISS where she had the opportunity to work under the Chief Secretary and Special Secretary within the Vision Management Unit of the Planning Department of the Government of Andhra Pradesh. Her experience during the time was in infrastructure and energy sectors where she was extensively involved in the identification and implementation of Key Performance Indicators and international benchmarks adapted for the state of Andhra Pradesh and working on the vision document for the state. There was extensive interaction with top consultants such as: EY, TERI and WEF.

Subsequently, after completing her PGDM, Ms.Mulukutla worked in Administrative Staff College of India in the Centre for Public Policy, Governance and Performance where she was providing research and consulting support to the Centre Director for several consulting projects including the Defense, public sector logistics organization, NITI Aayog etc. She was involved in research, data analysis and preparation of presentations and final reports and ensured the successful completion of the projects on time and on budget.

Ms.Mulukutla also worked in Deloitte as part of the research and analysis team in Government and Public Services supporting various consulting teams across the globe. During this time, she had the opportunity to work on various projects in areas such as sustainability, defense, local governments, economic and budget analysis and Public Private Partnership projects and a few cross-industry projects. She also worked on a cross-sectoral project involving third party risk assessment for which her work was recognized by Deloitte.

Before joining Mahindra University, Ms.Mulukutla was once again working in the Administrative Staff College of India in the Centre for Public Policy, Governance and Performance where she had the opportunity to assist in the preparation of consultancy proposals, preparing concept notes for a Government of India awards event and preparing case studies for an organization in coordination with relevant concerned stakeholders. She was also involved in a consulting project for a Pollution Control Board including preparing the study methodology, detailed secondary and primary research, data analysis and preparing the interim report to be submitted to the client.

  • PGDM (Full-time), Narsee Monjee Institute of Management Studies, 2019
  • MA Public Policy and Governance, Tata Institute of Social Sciences, 2015
  • BA Economics Public Administration and Social Management, St. Francis College for Women, Hyderabad, 2013

No Data

  • Faculty Associate in the School of Management at Mahindra University. (Feb 2023 – Present)
  • She worked under the Chief Secratary and Special secretary within the Vision Management Unit of the Planning Department in Government of Andhra Pradesh. Her experience during the time was in infrastructure and energy sectors where she was extensively involved in the identification and implementation of Key Performance Indicators and international benchmarks adapted for the state of Andhra Pradesh and working on the vision document for the state.
  • Anandita worked in Administrative Staff College of India in the Centre for Public Policy, Governance and Performance where she was providing research and consulting support to the Centre Director for a number of consulting projects including for the Defense, a public sector logistics organization, NITI Aayog etc. She was involved in research, data analysis and preparation of presentations and final reports and ensured the successful completion of the projects on time and on budget
  • She worked at Deloitte as part of the research and analysis team in Government and Public Services supporting various consulting teams across the globe. During this time, she had the opportunity to work on various projects in areas such as sustainability, defense, local governments, economic and budget analysis and Public Private Partnership projects and a few cross-industry projects. She also worked on a cross sectoral project involving third-party risk assessment for which her work was recognized by Deloitte.
  • Anandita once again working in the Administrative Staff College of India in the Centre for Public Policy, Governance and Performance where she had the opportunity to assist in the preparation of consultancy proposals, preparing concept notes for a Government of India awards event and preparing case studies for an organization in coordination with relevant concerned stakeholders. She was also involved in a consulting project for a Pollution Control Board including preparing the study methodology, detailed secondary and primary research, data analysis and preparing the interim report to be submitted to the client.

Anandita prepared a paper on ‘Challenges in the Implementation of the Public Private Partnership Policy – Hyderabad Metro Rail Case Study’ in the Seminar on Well-being, Growth and Development in 2015 at Tata Institute of Social Sciences.

Her area of interests for research include:

  • Strategy
  • Marketing
  • Public Policy
  • Sustainability
  • Smart Cities
  • Urban Infrastructure

Sandhya Banda is an Assistant Professor in the Marketing area at the Mahindra University. Her research lies within the area of empirical marketing strategy. Her research interests include New-Age Technologies (specific to Drones), Stakeholder Engagement, Product Returns and their impact on marketing outcomes. She focuses on real-world marketing problems and employs multiple sources of data and empirical methods to provide solutions. She uses quantitative and qualitative research methods, including interviews, surveys, econometric analysis, and machine learning.

Sandhya Banda is an Assistant Professor in Marketing at the Mahindra University. Her research lies in the area of empirical marketing strategy. Her research interests include New-Age Technologies (specific to Drones), Stakeholder Engagement, Product Returns, and their impact on marketing outcomes. She focuses on real-world marketing problems and employs multiple sources of data and empirical methods to provide solutions. She uses quantitative and qualitative research methods, including interviews, surveys, econometric analysis, and machine learning.

  • Ph.D. in Marketing from Indian School of Business (ABD)
  • Double Masters in Business Administration, Osmania University
  • Bachelors in Chemistry (Hons), Delhi University

  • Aksoy, Lerzan, Sandhya Banda, Colleen Harmeling, Timothy L. Keiningham, and Anita Pansari. “Marketing’s role in multi-stakeholder engagement.” International Journal of Research in Marketing 39, no. 2 (2022): 445-461.

  • Jan 2024 – Present: Assistant Professor, Mahindra University.

Research Interests

  • New-age/Emerging Technologies
  • Product Returns
  • Stakeholder Engagement
  • Customer Engagement and Customer Experience

George Varghese currently serves as an Associate Professor in the area of Economics and Finance at the School of Management, Mahindra University. Prior to this assignment, George served as an Assistant Professor in Economics at Dr. B. R. Ambedkar School of Economics University, Bangalore; and as a lecturer on contract at IFMR Graduate School of Business, Krea University, Andhra Pradesh. He did his Ph.D. in the broader area of Applied Economics-Finance at the Institute for Financial Management and Research. He holds a master’s degree in Applied Economics from Pondicherry Central University. He also holds a Post Graduate Diploma in Investment Management and a Post Graduate Diploma in Foreign Trade.

His research so far has mostly been in the area of Empirical Macroeconomics, Applied Economics, and Finance with a special focus on energy markets. His areas of research interest broadly include Development Economics, Open Macroeconomics, Financial Econometrics, Energy Economics, and Energy Finance among others. George has to his credit several publications in internationally reputed journals such as, Applied Economics Letters, Journal of Economic Research, Journal of Public Affairs, Journal of Emerging Market Finance, and Research in Finance.

Prior to joining the School of Management, Mahindra University, George has taught courses such as Financial Time Series Analysis, Indian Financial System, Public Economics I, Public Economics II, Microeconomics I, and Microeconomics II to students both at Post-Graduate as well as Under-Graduate levels.

Video: Know your Professor

  • Ph.D. in Applied Economics-Finance
    Institute for Financial Management and Research (IFMR), Madras University, India
    Thesis Title: Empirical Essays on Nonlinear Dynamics in Primary Crude Oil Benchmarks
  • Masters in Applied Economics
    Pondicherry Central University
  • Post Graduate Diploma in Foreign Trade
  • Post Graduate Diploma in Investment Management

  • Varghese G, Madhavan V. Nonlinearity in Global Crude Oil Benchmarks: Disentangling the Effect of Time Aggregation. Journal of Emerging Market Finance. September 2021. doi:1177/09726527211043013(ABDC Category ‘B’)
  • Varghese, G., & Madhavan, V. (2020). Long memory dynamics and relative efficiency of crude oil benchmarks: An adaptive market hypothesis perspective. Journal of Public Affairs. e2513. https://doi.org/10.1002/pa.2513(ABDC Category ‘B’)
  • Varghese, G., & Sasidharan, A. (2020, November). Impact of Ownership Structure and Board Characteristics on Firm Value: Evidence From China and India. In Financial Issues in Emerging Economies: Special Issue Including Selected Papers from II International Conference on Economics and Finance, 2019, Bengaluru, India. Emerald Publishing Limited. https://doi.org/10.1108/S0196-382120200000036012 (ABDC Category ‘C’)
  • Varghese, G., & Raju, T.B., (2020). Volatility Contagion and Market Integration across major Coal Markets: A Diagonal BEKK GARCH approach.Journal of Economic Research, 25(1), 77-100. (ABDC Category ‘B’)
  • Varghese, G., & Madhavan, V. (2019). Nonlinear dynamics in crude oil benchmarks: an AMH perspective. Applied Economics Letters, 26(21), 1798-1801. DOI: 1080/13504851.2019.1602700(ABDC Category ‘B’)
  • Varghese, G., & Viswanathan, L. (2018). Financial Inclusion: Opportunities, Issues, and Challenges, Theoretical Economics Letters, 8(11), 1935. DOI: 4236/tel.2018.811126(ABDC Category ‘B’)
  • Varghese, G. (2018). Within and Cross Volatility Contagion Effects among Stock, Crude and Forex Returns: Empirical Evidence from Five Emerging Economies. Theoretical Economics Letters, 8(08), 1475. DOI: 4236/tel.2018.88095 (ABDC Category ‘B’)
  • Varghese, G., & Viswanathan, L. (2018). Normative perspectives on financial inclusion: Facts beyond statistics. Journal of Public Affairs, e1829.https://doi.org/10.1002/pa.1829 (ABDC Category ‘B’)
  • Viswanathan, L., & Varghese, G. (2018). Greening of business: A step towards sustainability. Journal of Public Affairs, 18(2), e1705. https://doi.org/10.1002/pa.1705 (ABDC Category ‘B’)
  • Varghese, G. (2017). Inflationary effects of oil price shocks in Indian economy. Journal of Public Affairs, 17(3), e1614.https://doi.org/10.1002/pa.1614 (ABDC Category ‘B’)
  • Varghese, G., & Eapen, L. M. (2016). Power Sector in India-Recent Challenges and Measures Undertaken. Asian Journal of Research in Business Economics and Management, 6(1), 33-46.

  • Assistant professor: School of Management, Mahindra University
    Period August 2022 – Present
  • Academic Associate: School of Management, Mahindra University
    Period July 2021 – July 2022
  • Assistant Professor: Bengaluru Dr. B. R. Ambedkar School of Economics (BASE University)
    Period July 2020 – July 2021
  • Faculty on contract: IFMR Graduate School of Business (KREA University)
    Period January 2020 – April 2020

  • Principal Investigator of the project titled “Time Varying Impact of Dynamic Volatilities in International Crude Oil Prices on Domestic Asset Classes: Evidence from Major Oil Exporting and Importing Economies”, funded by the Research & Development division, Mahindra University [Co-PI: Prof. Muneer Shaik].
  • Co-Principal Investigator of the project titled “An Investigation on the Impact of Pandemics on Global Financial Markets”, funded by the Research & Development division, Mahindra University [PI: Prof. Muneer Shaik].
  • Provided research assistance for an international project, ‘Effectiveness of Market-Led Development Approaches: A Systematic Review’,funded by South Asia Research Hub, Research and Evidence Division, Department for International Development (DFID), Government of UK.
  • Provided research assistance to Dr. Leena Mary Eapen, assistant professor at the Indian Institute of Management, Kozhikode as a part of summer internship on the topic “Indian Power Sector Reforms”

Dr. Pranjal Chandrakar is a faculty of data science at MUSOM. He completed his Ph.D. at the Indian Institute of Management Bangalore. Before his Ph.D., he worked as a research associate in the Computational Life Sciences Laboratory at TCS Innovation Labs. Dr. Chandrakar has published in many peer-reviewed journals and holds a patent granted by the European Union. His research and teaching interests are in data science, statistics, machine learning and sports analytics.

Video: Expert talk series

  • Ph.D. in Decision Science from Indian Institute of Management Bangalore (May 2016 – April 2021)
  • B.Tech. in Biological Sciences and Bio-engineering from Indian Institute of Technology Kanpur (July 2010 – June 2014)

In Press
  • Chandrakar P., Das S., Measuring the Values of Cricket Players, Australian and New Zealand Journal of Statistics (In Press)
  • Chandrakar P., Das S., Bhalla M., Lease Auctions with Retention Options, Journal of Quantitative Economics (In Press).
  • Kuntal, B.K., Chandrakar, P., Sadhu, S. et al. ‘NetShift’: a methodology for understanding ‘driver microbes’ from healthy and disease microbiome datasets. ISME J 13, 442–454 (2019).
Patent
  • Patent: SS Mande, P Chandrakar, BK Kuntal, Method and system for identification of key driver organisms from microbiome/metagenomics studies.
    • Status in European Union: Granted.
    • Status in United States: Pending.

  • Assistant Professor, Mahindra University School of Management (July 2021 – Present)
  • Research Associate (Systems Engineer), Computational Life Sciences Laboratory at TCS Innovation Labs (July 2014 – May 2016)

  • Data Science
  • Machine Learning
  • Sports Analytics

Dr. Keerti Pendyal completed his Ph.D. from IIM Calcutta in the area of Public Policy and Management. His research is focused on Standard Essential Patents, a specific category of patent rights used in the high-tech sectors of semiconductors, electronics, information & communication. He studies the anti-trust issues that arise out of the patents’ owners having this kind of market power and how these issues are compounded by the rights of the companies by owning the intellectual property, particularly from an Indian context. He is also interested in the banking system and its evolution, particularly with the adoption of new technologies by the system and its adaptation to these technologies as well as the resulting challenges.

Dr. Pendyal was awarded the prestigious Shastri Research Student Fellowship for doctoral students. His papers were selected for presentation at multiple prestigious international conferences. He has taught courses on the Global Political Economy; The Banking System; and Management.

Before joining IIM Calcutta for his Ph.D., Dr. Pendyal worked with top organizations like Ernst & Young and ISB. He also had an entrepreneurial stint where his clients included top B-Schools of India like FMS New Delhi and SIBM Bangalore.

As a student, he has secured top positions in all-India competitive exams including CAT 2004 (with a score of 100 percentile in 2 out of the 3 sections), ICWAI Foundation (Rank 2), ICWAI Intermediate (Rank 8), and IIT-JEE (Rank 29). Besides his passion for teaching, Dr. Pendyal is an avid traveller having driven across the length and breadth of India visiting new places.

  • Ph.D. in Public Policy & Management from IIM Calcutta, PGDM from IIM Ahmedabad, ICWAI Intermediate, B.Com. from Acharya Nagarjuna University

  • Book Chapter: Pendyal,Keerti. IoT Ecosystem: Challenges due to SEP Litigation, in “Handbook of Research on Mitigating the Challenges of the Internet of Things”. Edited by – Odhiambo, Marcel Ohanga and Mwashita, Weston. Published by – IGI Global (https://www.igi-global.com/chapter/iot-ecosystem/304124)
  • Working Paper: Sharma, Moksha and Pendyal, Keerti. Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 – Protection from Malicious Content or Chilling Free Speech (November 1, 2021). Available at SSRN: https://ssrn.com/abstract=3967857

  • Working as a Assistant professor in MU: (August 2022 – present)
  • Assistant Dean (Outreach & Promotion) and Assistant Professor, Jindal School of Banking & Finance, O.P. Jindal Global University (August 2021 – June 2022)
  • Programme Coordinator – B.A. (Hons.) Finance & Entrepreneurship, Jindal School of Banking & Finance, O.P. Jindal Global University (August 2021 – June 2022)
  • Lecturer, Jindal School of Banking & Finance, O.P. Jindal Global University (September 2020 – July 2021)
  • Consultant, Indian School of Business (July 2013 – January 2014)
  • Co-Founder, Talent Management Solutions (April 2010 – July 2013)
  • Associate, Transaction Advisory Services, Ernst & Young Pvt. Ltd. (May 2008 – April 2010)

Research Interests:

  • Standard Essential Patents
  • Standards
  • IPR Policy
  • Competition (Anti-trust) Policy
  • Banking System
  • Fintech

Prashant Kumar Gupta holds a Ph.D. in finance from IIT Delhi (2022) and has pursued his MBA from BIT Mesra. Professionally, he was associated with ISB, Hyderabad, in the capacity of an academic associate (2017). He also headed the academic team at PIBM Pune, ranked amongst the top-10 upcoming B-Schools in India by Forbes (2016).

He has published in journals indexed with ABDC and Scopus. The papers can be accessed at https://www.researchgate.net/profile/Prashant-Gupta-69. He also presented papers at two international conferences and won the best paper award at his first conference presentation. His research has also been selected amongst the ten articles for presentation in the finance track at IIM Vishakhapatnam’s first doctoral colloquium.

As a member of the CBSE Jharkhand state school basketball team, he won the national level tournament- MHRAT. As a trainer of Art of Living since 2011, he has organised and taught various Art of Living programs at educational institutions like IIT Delhi, IIT Patna, IIT Dhanbad, IIM Ranchi, NUSRL Ranchi and BIT Mesra. He has also introduced spirituality, meditation and yoga to prisoners of Tihar and Hotwar jails.

  • Ph.D in Finance from IIT Delhi (Finance, Dept. of Management) [2017 – 2022]
  • MBA (Finance and Marketing) from BIT Mesra [2011 – 2013]
  • B.Com (Accounts Hons.) from St. Xaviers, Ranchi [2008 – 2011]
  • Intermediate from DAV Hehal, Ranchi (CBSE) [2008]
  • Matriculation from St. Anthonys School, Ranchi (ICSE) [2006]

  • Gupta, P.K. and Sharma, S. (2023), “Role of corporate governance in asset quality of banks: comparison between government-owned and private banks”, Managerial Finance, Vol. 49 No. 4, pp. 724-740. https://doi.org/10.1108/MF-04-2022-0165

  • Assistant Professor, Mahindra University, Hyderabad [July 2022 – Current]
  • Academic Associate, ISB Hyderabad [March 2017 – July 2017]
  • Assistant Professor, PSIT Kanpur [November 2016 – February 2017]
  • Assistant Professor & Batch Incharge, PIBM Pune [July 2013 – November 2016]

Current research interests are asset quality in banks, fintech, Digital Currency, and Digital Payments

Anjali Rajan has a Ph.D. in Economics from the Indian Institute of Management Calcutta. Her research interests are Labor Economics, Economics of Inequality and Discrimination, and Applied Macroeconomics. Her thesis titled “Essays in Structural Change in Labour Force- A View from the Standpoint of Caste, Gender and Informality” is at the intersection of Labour Economics and Economics of Inequality and Discrimination. Her thesis work is focused on understanding the dynamics of labour market changes from the perspective of three axes of inequalities – gender, social groups (caste), and quality of employment (formal and informal employment). She has worked extensively with large datasets like NSSO Employment surveys, NFHS, National Income Accounts etc. Her papers were selected for presentation at national and international conferences such as The Indian Econometrics Society Conference, the 3rd Development Economics Conference, Seminar on Kerala and World Economy and RCEA Future of Growth Conference.

Anjali completed her Master’s in Applied Economics from Centre for Development Studies, JNU. She did her internship with the Chief Economic Advisor to the Government of Kerala & Director, State Planning Board during this period. She graduated with a 3rd rank in BA Economics from Mahatma Gandhi University.

Besides research, Anjali is passionate about exploring issues relating to Environment and Sustainability, Feminist philosophy, Malayalam literature and indigenous cuisines.

  • Ph.D. in Economics from Indian Institute of Management Calcutta
  • M.A. in Applied Economics from Centre for Development Studies (JNU), Trivandrum
  • B.A. in Economics from Mahatma Gandhi University

No Data

  • Assistant Professor, Mahindra University – School Of Management: (Aug 2022 – Present)
  • Assistant Professor, O.P. Jindal Global University (JGU): (Aug 2021 – May 2022 )
  • Lecturer, O.P. Jindal Global University (JGU) (subjects taught: Microeconomics, Macroeconomics, Environmental Management): (Jul 2021 – Aug 2021 )
  • Doctoral Candidate, Indian Institute of Management, Calcutta: (Jun 2014 – Aug 2021 )
  • Visiting Faculty at School of Law, Bennett University (subjects taught: Microeconomics): (Oct 2020 – Mar 2021)

Labor Economics, Economics of Inequality and Discrimination, Gender, Caste, Governance, Political Economy of India

Dr. Sindhu Vasireddy is an Associate Professor in the Department of Economics and Finance at Mahindra University School of Management.

Dr. Sindhu is an Applied Microeconomist focusing on Health, Demography and Labour. Specifically, she works on aging, fertility, and the intersection of international trade and labour market outcomes in developing countries. Previously, she worked as an Assistant Professor at the Tata Institute of Social Sciences, Mumbai, and graduated with a Ph.D. in Economics from the University of Hawai’i at Mānoa.

  • 2014-2019
    Ph.D. Economics, 2019. University of Hawai’i at Mānoa, USA
    Dissertation Title: Three Essays in Labour Economics
    Committee: Prof. Timothy Halliday (Advisor), Prof. Theresa M. Greaney, Prof. Inessa Love, Dr. Teresa Molina, Prof. Lawrence H. Nitz, Dr. Jenjira Yahirun
  • 2011-2013
    M.A. Economics, 2013. Acharya Nagarjuna University, India First Class with distinction, Gold medal
  • 2008-2011
    B.A. Mathematics, Economics, Statistics, 2011, Acharya Nagarjuna University, India First class

Peer-Reviewed Publications:
  • Berrington A, Ellison J, Kuang B, Vasireddy S, Kulu H. 2022. “What is the likely impact of COVID-19 on fertility in the UK?” Center for Population Change, Series Number: 66. Policy Brief. link
  • Yahirun J, Vasireddy S, Hayward M. (Forthcoming). “Black-White Differences in Offspring Educational Attainment and Older Parents’ Dementia”Journal of Health and Social Behavior
  • Berrington A, Ellison J, Kuang B, Vasireddy S, Kulu H. 2021. “Scenario-Based Fertility Projections Incorporating Impacts of COVID-19.” Population, Space and Place, 28, e2546. doi.org/10.1002/psp.2546
  • Robertson R, Halliday TJ, Vasireddy S. 2020. “Labor market adjustment to third-party competition: Evidence from Mexico.” World Economy, January. 00: 1- 30. doi.org/10.1111/twec.12918
  • Yahirun J, Vasireddy S, Hayward M. 2020. “The Education of Multiple Family Members and the Life Course Pathways to Cognitive Impairment.” The Journals of Gerontology, Series B: Psychological Sciences and Social Sciences, March. doi.org/10.1093/geronb/gbaa039
  • Kuang B, Vasireddy S, Berrington A, Kulu H. 2020. “Twenty years of having babies across different countries of the UK: How has parents’ partnership status changed?” Center for Population Change, Series Number: 56. Policy Brief. link

  • Assistant Professor, Department of Economics & Finance, Mahindra University, Hyderabad, India (2023-Present )
  • Assistant Professor, School of Vocational Education, Tata Institute of Social Sciences, Mumbai, India (2022-2023)
  • Guest Faculty, School of Management and Labour Studies, Tata Institute of Social Sciences, Mumbai, India (2022)
  • Postdoctoral Research Fellow, International Institute for Population Studies, India. Project: Study On Global Ageing and Adult Health (WHO-SAGE, INDIA). Website link. PI: Prof. T.V. Sekher (2021-2022 )
  • Postdoctoral Research Fellow, Department of Geography and Sustainable Development, University of St Andrews, UK. Project: Understanding Recent Fertility Trends in the UK and Improving Methodologies for Fertility Forecasting. Website link. PI: Prof. Hill Kulu (2020-2021 )
  • Assistant Professor, Department of Economics, SRM University-AP, Amaravati, India (2019-2020)
  • Research Assistant, Center on the Family, University of Hawai’i at Mānoa, USA. Project: The Economic Well-Being of Hawaii’s Older Adults and Their Families. PI: Dr. Hua Zan, Dr. Jenjira Yahirun (2017-2019)
  • Research Assistant, Department of Political Science, University of Hawai’i at Mānoa, USA. Project: Feasibility Study for a Limited, Mandatory, Long Term Services Social Insurance Program. PI: Prof. Lawrence Nitz (2016-2017)
  • Lecturer, Department of Economics, University of Hawai’i at Mānoa, USA (2017)
  • Teaching Assistant, Graduate Econometrics II, Department of Economics, University of Hawai’i at Mānoa, USA (2016)
  • Teaching Assistant, Principles of Macroeconomics, Department of Economics, University of Hawai’i at Mānoa, USA (2014-2016)
  • Research Intern, Department of Economics, University of Hyderabad, India. Project: Nexus between Public Health Care Expenditure and Economic Development in South India. PI: Dr. Sridevi Gummadi (2010-2012)

  • Labour Economics, Demographic Economics, Health Economics

Prof.Soumya Singh broad research areas of interest are in the consumer behavior domain such as better marketing for a better world and services marketing. More specifically, her research focuses on consumer wellbeing, prosocial consumption, service inclusion, subsistence marketplaces, and vulnerable populations. She believes that research is an ongoing journey wherein new interests and challenges connect dots with the knowledge distilled and accumulated over each passing project. She plans to apply her research experience and continue to work on these domains with openness to new connecting dots.

  • Ph.D. in Management Studies (Marketing), University of Hyderabad, Telangana, India
    Dissertation: Customer Experience and Loyalty: The role of Wellbeing and Satisfaction in retaining Wellness service customers
    Supervisor: Dr Sapna Singh
    Committee Members: Prof. V. Sita, Prof. B. Raja Shekhar, Dr D V Srinivas Kumar

Publications

  • Singh, S., & Singh, S. (2023). Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt. International Review on Public and Nonprofit Marketing, 19 (4), 1-24. (ABDC B)
  • Nagaraj, S., Singh, S., & Yasa, V. R. (2021). Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India. Technology in Society, 65, 101-534. (ABDC C)
  • Singh, S. (2021). Valuing Wellbeing: A Step Closer to Optimum Customer Engagement. In Insights, Innovation, and Analytics for Optimal Customer Engagement (pp. 168-183). IGI Global. (Book Chapter)
  • Singh, S. & Satyavageeswaran, P. (2020). From Receiving to Giving: The role of Prosocial Signaling Interactions at Point-of-sales Donation. In EMAC Annual conference proceedings, Budapest.
  • Singh, S. & Singh, S. (2020). Wellness Consumers in India: An Attitude-based Segmentation Study. International Journal of Leisure and Tourism Marketing, 7 (1), 26-43.

  • May 2023-Present, Assistant Professor, MU
  • Part-time Research Assistant, IIM Udaipur (2022)
  • Entrepreneurship Development Trainer, AD Life Trust (2021)
  • Assistant Professor, CPJ College, affiliated to Indraprastha University, New Delhi (2016)

Better marketing for a better world – Consumer Wellbeing, Prosocial Consumption,
Subsistence Marketplaces, Vulnerable Populations Services literature – Service Captivity, Service Inclusion, Social Signaling

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