Dr. Sonal is currently working as Assistant Professor in the Center for Entrepreneurship and Innovation at Mahindra University. She has completed her Ph.D. from Rajendra Mishra School of Engineering Entrepreneurship, Indian Institute of Technology Kharagpur in the area of grassroots innovation and entrepreneurship. Her Ph.D. research contributed to the entrepreneurship development of grassroots innovators. Furthermore, her research described how innovation potential can be explored and exploited for socio-economic development in a resource constrained environment. She also worked in the domain of regional foresight, circular entrepreneurship in tourism and leisure sector and technological innovations for sustainable development.

  • Ph.D in Innovation and Entrepreneurship from Rajendra Mishra School of Engineering Entrepreneurship at Indian Institute of Technology Kharagpur
  • B.Tech in Dairy Technology and MBA in International AgriBusiness Management from Anand Agricultural University, Anand, Gujarat.

Journal papers published
  • Kanakamedala, Venkata Chaitanya, Sonal Hukampal Singh, and Rishitha Talasani. “Sentiment Analysis of Online Customer Reviews for Handicraft Product using Machine Learning: A Case of Flipkart.” In 2023 International Conference for Advancement in Technology (ICONAT), pp. 1-6. IEEE, 2023.
  • Martins, Jorge Tiago, and Sonal Hukampal Singh. “Boundary organisations in regional innovation systems: traversing knowledge boundaries for industry 4.0 regional transformations.” R&D Management (2023), vol. 53, Issue. 3. (A Grade in ABDC, Impact Factor -5.962)
  • Sonal H. Singh, Bhaskar Bhowmick, Dale Eesley, and Birud Sindhav. “Grassroots innovation and entrepreneurial success: Is entrepreneurial orientation a missing link?.” Technological Forecasting and Social Change, 164: 119582, (2021) (3*ABS, Impact Factor: 5.846)
  • Sonal H. Singh, Lohithaksha M. Maiyar, and Bhaskar Bhowmick. “Assessing the appropriate grassroots technological innovation for sustainable development.” Technology Analysis & Strategic Management, 32(2)-175-194, (2020) (2* ABS, Impact factor: 1.867)
  • Sonal H. Singh, Bhaskar Bhowmick, Birud Sindhav and Dale Eesley. “Determinants of Grassroots Innovation: An empirical study in the Indian Context.” in Innovation: Organization and Management 22(3): 270-289, (2020) (2*ABS, Impact factor: 2.962)
  • Sonal H. Singh, Birud Sindhav, Dale Eesley and Bhaskar Bhowmick. “Investigating the role of ICT intervention in grassroots innovation using structural equation modelling approach.” Sadhana, 43(7): 104, (2018) (SCI Index, Impact factor: 0.849)
  • Sonal H. Singh and Bhaskar Bhowmick. “Innovation Network for Entrepreneurship Development in Rural Indian Context: Exploratory Factor Analysis.” International Journal of Innovation and Technology Management, 13(7): 1650016, (2016) (1* ABS )
  • Sonal H. Singh and Bhaskar Bhowmick. “An Exploratory Study for Conceptualization of Rural Innovation in Indian Context.” in Procedia Social and Behavioral Sciences, 207 (2015): 807-815 (DOI: 10.1016/j.sbspro.2015.10.171)
Book Chapter published
  • Sonal H. Singh and Bhowmick Bhaskar. “Research on Rural Innovation in India: Evaluating Factors of Microfinance Innovation” in Innovative Management Solutions for Competitive Advantages, Excel India Publishers, (2017): 74-87.
  • Sonal H. Singh and Bhowmick Bhaskar. “A study on Evaluating Factors of Community Innovation in Rural Indian Context.” In Proceeding of Eleventh Biennial Conference on Entrepreneurship, Bookwell, I (2015): 401-409.
Conference
  • Sonal H. Singh and Bhaskar Bhowmick. “Community Collaboration: Roles as its Implication in Grassroots Innovation Strategy.” in Strategic management Society Conference, Costa Rica, USA (2017).
  • Sonal H. Singh and Bhowmick, Bhaskar. “A study for conceptualization of technological innovation in rural Indian context.” In Third International Conference on Innovation and Creativity at Grassroots, IIM Ahmedabad, India (2015).
  • Sonal H. Singh and Bhowmick, Bhaskar. (2015). “Research on Rural Innovation in India: Evaluating Factors of Microfinance Innovation.” 8th ISDSI International Conference, Pune, Maharashtra, India (2015).
  • Sonal H. Singh and Bhowmick, Bhaskar. “A study on Evaluating Factors of Community Innovation in Rural Indian Context.” In Eleventh Biennial Conference on Entrepreneurship, EDI, Ahmedabad, India (2015).
  • Sonal H. Singh and Bhowmick, Bhaskar. “An Exploratory Study for Conceptualization of Rural Innovation in Indian Context.” in 11th International Strategic Management Conference, Vienna, Austria (2015).

  • She has worked as a Research Fellow in the Department of Systems Management and Strategy, Business School, University of Greenwich in the FACET project (Facilitate the Adoption of Circular Entrepreneurship in the Tourism and leisure sector) in area of circular entrepreneurship.
  • She was a Research Associate in Regional Technology Foresight Project funded by Economic and Social Research Council (ESRC) at Information School, the University of Sheffield from February 5th, 2020 to July 15th, 2020. As a Research Associate, she has worked in the area of regional foresight and entrepreneurship at the regional level.
  • She has also worked as a visiting Researcher in Innovate UK Project at Sheffield University Management School, the University of Sheffield from August 2019 to February 2020.
  • She has further worked as Assistant Professor at Thiagarajar School of Management (TSM), Madurai, India from December 10th, 2018 to February 2nd, 2020.
  • She has completed her PhD thesis with the title “Developing Framework on Grassroots Innovation for Entrepreneurial Success in Indian Context” from Indian Institute of Technology Kharagpur, India on 4th December 2018.

  • My research interest includes innovation, circular entrepreneurship, social entrepreneurship, technology adoption, technology foresight, small business development and sustainable development.

Lalit Kumar Das pioneered Industrial Design education at IIT Delhi. He developed a program that is an excellent blend of design sensitivities and industrial propensities. Many of his pupils have won awards in national and international design contests and oversee design studios in India.

Lalit Das did his B.Tech from IIT Kanpur. Thereafter he did his Master of Technology in Design Engineering from IIT Delhi and then Master of Art in Industrial Design from the Royal College of Art, London.

Lalit is deeply interested in design and the inherent ability of humans to create. He has worked and designed products for the office, home and industry. He has designed for the differently enabled like children with cerebral palsy and others who are orthopedically handicapped. He is the founding editor of Design for All India newsletter. He has also designed educational and research equipment. He has worked with artisans and has conceptualized distant education for artisans under the banner of IGNOU. He is deeply interested in sustainable approach to design and a non-parochial nonpartisan framework for study of design. He has conducted ergonomic studies for the Design of the Operational Control Centre for Delhi Metro, Bangalore Metro and Hyderabad Metro, Western Dedicated Freight Corridor).

He has many publications to his credit. His doctoral students are in a variety of areas from emotion, sustainability, e-governance, image processing, frugal design, etc. He continues to supervise doctoral students at IIT Delhi, IIT Bombay, DTU & NID. He has been developing the National Design Policy and is a member of the National Committee on Design and Artisan Development. He has widely travelled and has worked at the Industrial Design Centre, I.I.T. Bombay and at the Department of Fine Art, University of Manitoba, Canada.

Mr. Das has served as a jury for many national level design awards. He has been an Expert Member in the ‘Science & Society’ Program and Technopreneur Promotion Program (TePP) of Department of Science & Technology. In the past he also served as a local commissioner in two IPR related cases of the Delhi High Court. He was also a member of Program Advisory & Monitoring Committee member of the Government of India’s Design Clinic Scheme for MSME that provides financial & design support to MSME for development of new product design.

He has delivered TEDX talks on enabling innovation, and values that shape complex systems. He is deeply interested in Sustainable Design, Circular Economy and Emergent Systems.

He has been the guiding light in the setting of the Design Program at Delhi Technological University as an Honorary Faculty from 2018-2023. Currently, he is a distinguished Visiting Professor at IIT Bombay and a Guest Faculty at the Department of Design & Innovation, Jamia Millia Islamia University. He has been teaching at IIIT Jabalpur, School of Planning & Architecture, Lady Irwin College and IIT Delhi as a guest faculty.

  • M.A. Industrial Design (Royal College of Art, London)
  • M.Tech (IIT Delhi)
  • B.Tech (IIT Kanpur)

  • “The Fuel Tank is the Most Delicious Part of a Motorbike: An Eye-tracking-based Investigation of Motorbike Styling Preferences in India.” A Singh, LK Das – Design Principles & Practice: An International Journal, 2010

  • Lalit Kumar Das pioneered Industrial Design education at IIT Delhi. He developed a program that is an excellent blend of design sensitivities and industrial propensities.
  • He has worked and designed products for the office, home and industry. He has designed for the differently enabled like children with cerebral palsy and others who are orthopedically handicapped. He is the founding editor of Design for All India newsletter. He has also designed educational and research equipment. He has worked with artisans and has conceptualized distant education for artisans under the banner of IGNOU.
  • He has been an Expert Member in the ‘Science & Society’ Program and Technopreneur Promotion Program (TePP) of Department of Science & Technology. In the past he also served as a local commissioner in two IPR related cases of the Delhi High Court. He was also a member of Program Advisory & Monitoring Committee member of the Government of India’s Design Clinic Scheme for MSME that provides financial & design support to MSME for development of new product design.
  • He has been the guiding light in the setting of the Design Program at Delhi Technological University as an Honorary Faculty from 2018-2023. Currently, he is a distinguished Visiting Professor at IIT Bombay and a Guest Faculty at the Department of Design & Innovation, Jamia Millia Islamia University. He has been teaching at IIIT Jabalpur, School of Planning & Architecture, Lady Irwin College and IIT Delhi as a guest faculty.

Ph.D. Supervised

  1. “Development of an emotion centred research framework for product styling: A case study on motorbikes in India ” Amitoj Singh, 2009
  2. “Design of citizen centric e-Governance approach: a study of select ICT based rural initiatives” Charru Malhotra, Indian Institute of Technology, Delhi catalog
  3. “Method for Automated Assessment of Potholes, Cracks and Patches from Road Surface Video Clips” L. Huidrom, L. K. Das, and S. K. Sud, Procedia – Social and Behavioral Sciences, vol. 104, pp. 312–321, Dec. 2013
  4. “Framework for forecasting design possibilities” Sugandh Malhotra, 2016
  5. Values centred design framework for sustainability, 2013, IIT Delhi Author: Sutapa Pati Supervisor: Lalit Kumar Das, Vijay Charrier
  6. Minimally Controlled Aerial Vehicles for Geographical Survey, 2014, Jamia Milia Islamia University Author: Dhiraj Gupta, Supervisor: Shahida Khatoon, JMIU,Lalit Kumar Das, IIT Delhi

Ph.D. Under Supervision

Broad Areas: Frugal Design, Jewellery Design, Learning tools or Autistic Children, System Framework for evaluation of PHC, Visual Narratives in School Education

Videos

Dr. B. K. Chakravarty, the distinguished founding dean of Mahindra University, is a visionary educator and innovator with a rich legacy of accomplishments. Before his role at Mahindra University, Dr. Chakravarty established the Shenoy Innovation Studio at IIT Bombay, a pioneering initiative aimed at cultivating a culture of innovation and design thinking among students and faculty. With a profound commitment to fostering creativity and excellence in education, and his leadership and dedication in driving innovation have left an indelible mark on the field of education and continue to inspire the next generation of innovators at Mahindra University.
In recognition of his commitment to education, creativity, and business, Dr. Chakravarthy received the esteemed Institute Chair Professorship in 2015. His partnerships with governmental organizations and professional associations demonstrate his faith in the transformative potential of design, producing significant products like an arsenic filter for Varanasi and an easy-to-maintain mailbox for India Post.
Beyond the classroom, Dr. Chakravarthy’s initiatives extend to the establishment of the Design Innovation Center at IIT Bombay in 2014, funded by the Ministry of Education. This centre has played a crucial role in bringing student projects to fruition, resulting in an impressive portfolio of patents and technology transfers with industry partners. Through online courses and video case studies under the Open Design School project, Dr. Chakravarthy’s methodologies have reached a wide student audience, garnering over 150,000 nationwide registrations.

Dr. Chakravarthy’s main areas of interest are product design, innovation, creativity, and design management. He holds a Ph.D. from the Department of Management Studies at IIT Delhi and a master’s in industrial design from IIT Bombay. His experience and passion for education have shaped the next generation of design pioneers at the IDC School of Design, IIT Bombay, where he has taught subjects including design basics, product design, and innovation by design.

  • B.Tech (Mech), Osmania University
  • M.Des (Industrial Design), IDC School of Design, IIT Bombay
  • Ph.D. (Management), IIT Delhi

  • Innovation, Flexibility And Technology Transfer – The Third Global Conference On Flexible Systems Management (Glogift) 2023
  • Paper titled “Role of Physical mock-ups in the Ideation phase: A thematic analysis of the Pedagogic approach” published in the EKSIG International Conference held from 19-20 June 2023 at Department of Design, Politecnico di Milano, Italy.
  • Paper titled “Role of Random Analogy as Catalyst to Creative Idea Generation in the Early Stage of New Product Design” published in ICoRD held on 11.01.2023 at IISc Bangalore.
  • Collaborative Network for Entrepreneurial Innovation – Paper selected for Cumulus Conference, Oslo, 7th To 8th May 2004 “Entrepreneurship And Design”
  • Collaborative Environment For Concept Generation Of New Products – ICSID Education Seminar 2001

  • Dean, School of Design and Innovation, Mahindra University, 2024- Present
  • Professor, IDC IIT Bombay, Mumbai, 2001- 2024
  • Associate Professor, IDDC IIT Delhi, New Delhi, 1999-2001
  • Assistant Professor, IDDC IIT Delhi, New Delhi, 1994-1999
  • Principal Designer, Larsen and Toubro Limited, Mumbai 1988-1994

  1. Organizing Committee In European Union Sponsored Collaborative Project on eco design involving three institutes, IIT Delhi, Tu Delft, Netherlands And Ineti Portugal From Feb-1999 To April-2002.
  2. Nominated by DAAD (German Academic Exchange Service) for Research visit to University of Karlsruhe, Germany on the topic, ‘New Product Design Management’, from Feb 2001 to July 2001.
  3. Visit to Design Expo 2000 Hanover fair Germany to study future projections in design, July 2000
  4. Undertook a one-month research visit to Dept of Mech Engineering University of Karlsruhe Germany under the DAAD faculty exchange programme. Research theme “New Product Design Management Tools and Methodologies”. July 1999.

Anuja Premika is completing her Ph.D. from the Department of Communication at the University of Hyderabad. Her work engages with questions of digital cultures, social media, and the creator economy through the lens of feminist media studies.

She has served as a Visiting Research Fellow at the Centre for the Public Awareness of Science (CPAS) at the Australian National University in Canberra. Her research and writing span peer-reviewed journal articles, book chapters, handbook contributions, and research reports, and she has presented her work at leading international and national forums, including the International Association for Media and Communication Research (IAMCR), the International Communication Association (ICA), and the Association of Internet Researchers (AoIR).

In addition to her academic work, Anuja has contributed as an independent writer to several national and regional publications.

  • Ph.D. (pursuing), Department of Communication, University of Hyderabad
  • Master of Arts, Mass Communication and Journalism, St. Francis College, Hyderabad
  • Bachelor of Design, Fashion Communication, National Institute of Fashion Technology (NIFT), Hyderabad

Publications

Anuja has served as a Teaching Assistant during her Ph.D. tenure at the Department of Communication, University of Hyderabad. She has also independently contributed to national and regional publications, including Femina, The New Indian Express, and WOW Hyderabad Magazine.

Anuja’s research interests span the areas of digital cultures, the creator economy, platforms and platformisation, and brand communications.

Dr. Sreedhar Nemmani is an Assistant Professor of Communication at the School of Digital Media and Communication, Mahindra University, Hyderabad, India.

He has a Ph.D. from the Klein College of Media and Communication, Temple University. Sreedhar’s work focuses on the role of communication and media technologies (traditional and digital) in communities situated in multiple marginalities.

His research interests are in the intersections of the philosophy of communication, communication studies, media studies, science and technology studies, and religion. His work analyses the concept of communication through Buddhist onto-epistemic frameworks. Sreedhar is an ethnographer with extensive experience of conducting fieldwork and research projects in South Asia, Europe, and North America.

His Ph.D. dissertation involved nine months of ethnographic fieldwork among Buddhist communities in the Greater Himalayan regions.

  • Ph.D. in Media and Communication Klein College of Media and Communication, Temple University (Dec 2025)
  • Master of Arts in Law and Diplomacy, The Fletcher School of Law and Diplomacy, Tufts University (Jan 2017)
  • PG Diploma in Journalism Asian College of Journalism, Chennai, India (May 2011)

Publications
  • Nemmani, S. (2025) Can the other be heard? Crosscurrent, Media, Culture & Society, 47(04), 824-834. https://doi.org/10.1177/01634437251336148
  • Nemmani, S. and Rodriguez, C. (2023) Between Incursions and Appropriations: Digital Technologies and Pluriversal Modernities in the Global South, Communication, Culture and Critique, 16(04), pp. 258-265. https://doi.org/10.1093/ccc/tcad028

  • Assistant Professor of Communication, School of Digital Media and Communication, Mahindra University (2025- Present)
  • Graduate Fellow and Extern, Klein College of Media and Communication, Temple University (2019-2025).
  • Researcher Fellow, The Edward R. Murrow Center for a Digital World, Fletcher School of Law and Diplomacy, Tufts University (2017-2019).
  • Co-Founder, Charcha Media (2016-2022).
  • Senior Reporter, The Hindu (2011-2014).

  • Sreedhar’s research is focused on understanding how traditional as well as modern-day technological communication affects community formation.
  • Sreedhar is currently involved in four research projects spread across India, the US, and Australia, including a collaborative research project titled, Mediated Lifeworlds: Digital Cultures in a Context of Technological Scarcity, which is funded by Dean (R&D) Mahindra University.

Dr. Gunjan Sharma is an accomplished academician, media professional, and researcher with extensive experience in teaching, media production, and research. Currently serving as an Assistant Professor at School of digital media and communication, Mahindra University. Dr. Sharma specializes in documentary filmmaking, video editing, data journalism, and PCR operations. Dr Sharma has made significant contributions to television and digital media, having worked as a Senior Producer at Riverbank Studios, where he led the production of the acclaimed wildlife series Earth Matters. Additionally, he has collaborated with organizations like UNDP, BBC, and Prasar Bharati on documentary and corporate film projects.

His research focuses on Eco Cinema and Sustainable Development Goals (SDGs), leading to multiple publications in esteemed journals and conferences. He has presented her work at prestigious global forums such as IAMCR, ICA, and IIM, advocating for environmental conservation through media. Dr Sharma holds a Ph.D from GD Goenka University and a Master’s degree in Journalism and Mass Communication. Passionate about community engagement through media, Dr Sharma continues to explore the intersection of cinema, advocacy, and environmental sustainability while mentoring the next generation of media professionals.

  • Ph.D.,
  • Master of Journalism and Mass communication,
  • Bachelor of Science

Publications
  • Fostering community engagement through Eco Cinema: An environment advocacy intervention for wetland conservation in India. (Global Media Journal, UGC Care Group-1, December 2023, ISSN 2249-5835)
  • Generative AI Images and Indian Media Industry: An Overview of opportunities and Challenges (Journal of Communication and management, December 2023, ISSN 2583-617X)
  • Names and Surnames used in the lead roles in Bollywood Industry: A thematic analysis (Education and Society, UGC Care Group-1, April 2023, ISSN 2278-6864)
  • New normal: case studies of adaptations in production by Bollywood during lockdowns imposed due to covid-19(Shodhsmhita, UGC Care Group-1, December 2022, ISSN 2277-7067)
  • Coping with the post truth: Bollywood Dances to the tune (PRAGYAN: Journal of Mass Communication, UGC Care Group-1, June 2020, ISSN 0974-5521)
  • HDSLRs: Future of low budget film making (PRAGYAN: Journal of Mass Communication, UGC Care Group-1, June 2013, ISSN 0974-5521)
BOOK CHAPTERS
  • Eco cinema as an advocacy intervention for community engagement for wetland conservation in India. (Development Journalism: Issues, challenges and Directions, Press Club Kolkata, December 2022, ISBN 789392-092039)

  • Currently working as an Assistant professor in Mahindra University
  • Assistant professor in Times School of Media at Bennett University (June 2018-Auguest 2024)
  • Assistant Professor in school of Communication at GD Goenka University (November 2014-May 2018)
  • Senior Producer at Riverbank Studios Pvt. Ltd, New Delhi (March 2007- Aug 2012)

TITLECONFERENCEYEAR
Analysing the Current Indian Eco Cinema Trend through a Critical Evaluation of Selected Films MEDCOM 24, Colombo, Sri Lanka2024
Fostering community engagement through eco cinema: an environment advocacy intervention for wetland conservation in IndiaIAMCR2023, Lyon, France2023
Friends of Dhanauri: Eco Cinema as an Advocacy Intervention for Rights of Wetlands in India73rd Annual International Communication Association Conference (ICA), Toronto, Canada2023
Eco Cinema as an advocacy intervention for community engagement for wetland management in India.Public Policy Dialogues, Indian School of Business (ISB), Hyderabad2023
Wetland management through community engagement and tourism marketing: A case study of Dhanauri Wetlands in Greater Noida through the lens of Environmental citizenship modelInternational Conference of Marketing, Indian Institute of Management (IIM), Bodhgaya2023
Subaltern identities created on OTT: A case study of Panchayat, Paatallok and RasbhariCongreso Internacional de Cine e Identidades (CiCi), Spain2022
Coping with the post truth: Bollywood dances to the tune27th AMIC annual conference, Bangkok, Thailand2019

Dr. Minhaj Abdullah is an Assistant Professor at the School of Digital Media and Communication at Mahindra University. With over two decades of experience in animation, design, and media education, he specializes in cutting-edge technologies including the Metaverse, AR/VR/MR, Data Storytelling, and Generative AI for Media. Prior to joining Mahindra University, he served as a Program Leader for undergraduate programs and headed the Media and AI Lab at UPES University. He is known for his innovative approach to bridging industry and academia through hands-on learning experiences for students

  • He has a Ph.D. in Computer Science from LNCT University Bhopal (2023),
  • He completed his M.Sc. in Computer Science (2014) from Barkatullah University.
  • He completed his B.Sc. in Computer Science (2005) from Barkatullah University.
  • His formal education is enhanced by numerous professional certifications in areas such as Generative AI, Adobe Multimedia Content Creation, Virtual Reality, AR/VR in Unity and Blender, Digital Marketing, and Advanced Visual Art.

Publications
  • He has contributed multiple book chapters to Scopus-indexed publications on topics such as AI-driven pedagogy, instructional design, and generative AI in education.
  • He has contributed to the NCERT textbook entitled “Storyboard Artist” for NCERT Class 9.
  • He also regularly writes blogs on animation and gaming for online platforms including Daily Hunt, Entrepreneur Asia, and Medium.
Research paper Under Review Scopus
  • AI-driven Environmental Impact Assessment Models for Urban Development: A Review and Future Directions https://www.e-ijep.co.in/
Book chapters Scopus

  • Assistant Professor at Mahindra University’s School of Digital Media and Communication (April 2025-present)
  • Assistant Professor at UPES University (2022-2025)
  • Program Leader at Jagran Lakecity University (2019-2022)
  • leadership positions at various institutions including Virtual Voyage College, Nurture Education, and Frameboxx Animation & VFX.
  • He has extensive experience in e-learning content creation, having developed numerous online courses on platforms like Udemy, Proalley, Aartoon, and Skillsiya.
  • His course portfolio includes “Learn Adobe Illustrator,” “Visual Effects with Adobe After Effects,” “3D Modeling and Sculpting in Autodesk Mudbox,” “Lighting Essentials in Autodesk Maya,” “Motion Graphics Basics,” “Digital Painting in Photoshop,” “3D Modeling and Animation in Blender 3D,” and “Graphic Design in Corel Draw.”

  • His research focuses on the intersection of AI, education, and media technologies. He has presented papers at national and international conferences on topics including 3D visuals in education, e-learning using virtual reality, and enhancing education with 3D animation technology.
  • His current research explores AI-driven environmental impact assessment models for urban development. I’ve also received recognition for directed films exploring AI-human psychological dynamics, winning multiple awards at international film festivals.

Dr. Jyotirmay Das teaches Media and Cultural Studies at the School of Digital Media and Communication, Mahindra University Hyderabad. Before joining the academia, he worked as a development communication professional for almost seven years in various parts of India. He also manages a YouTube channel with over 11K subscribers (http://www.youtube.com/c/jajaboreeproductions).

He obtained his Ph.D. from the Indian Institute of Technology (IIT) Delhi in Humanities and Social Sciences. His Ph.D. dissertation dealt with the politics of organising, performing, and communicating traditional performances in the Goalpara Region of Assam, India.

Jyotirmay has attended many certificate and diploma courses. Important among them are the Screenwriting and Filmmaking Course: Imaging Cinema at the Indian Institute of Technology Madras in 2012 and the Theatre Appreciation Course at the National School of Drama, Delhi in 2019. He has attended Global Initiative of Academic Networks (GIAN) courses at IIT Delhi from 2017 to 2018. These courses include the Critical Philosophy of Race; Religion, Democracy, and Violence; Truth, Knowledge, and Capitalism in the Anthropocene; and The Psychology of Groups. He attended two Winter Schools organised by the University of Groningen (The Netherlands), Frobenius Institute, Goethe University of Frankfurt (Germany), and IIT Delhi (India)– Changing Grounds: Dynamics of Culture and Livelihood; and Performing Religion: Theory and Practice in 2019 and 2020, respectively. He also served as a Teaching Assistant for a SWAYAM-NPTEL Course on Text, Textuality, and Digital Media conducted by IIT Delhi in 2019 and 2021, respectively.

Jyotirmay’s research interests include the society and culture of Western Assam, traditional theatre and performance, and community media.

  • Ph.D. in Humanities and Social Sciences from Indian Institute of Technology (IIT)-Delhi
  • UGC NET JRF in Mass Communication and Journalism
  • Masters in Media and Cultural Studies from Tata Institute of Social Sciences (TISS)-Mumbai
  • Bachelors in English Honours from Hindu College, Delhi University

Publications
  • Papers submitted for publication to the Asian Theatre Journal, Indian Theatre Journal, and Man and Society: Journal of North East Studies are under review.

Before joining his present position at the Mahindra University Hyderabad, Dr. Jyotirmay Das briefly worked as an Assistant Professor at the Manipal University Jaipur in 2023 and as a Research Assistant at the Industrial Research and Development Unit- IIT Delhi in 2022. He worked as a Development Communication Professional in the Social Sector from 2010 to 2017. He was associated with the Centre for Alternative Dalit Media, National Confederation of Dalit and Adivasi Organisations- Delhi; Society for Labour and Development- Delhi; Seven Sisters Development Assistance – Bongaigaon (Assam); National Institute of Rural Development and Panchayati Raj, North East Regional Centre- Guwahati; and South Asia Consortium for Interdisciplinary Water Resources Studies- Hyderabad during those seven years. Jyotirmay currently manages a YouTube channel called Jajaboree Productions as a nostalgic remnant of a media production startup he founded in 2012.

Dr. Jyotirmay Das conducted his PhD Research on the Traditional Performances of the Goalpara Region in Assam at IIT Delhi from 2017 to 2022. After submitting his PhD Thesis in 2022, he assisted the Industrial Research and Development Unit, IIT Delhi, in a project for Data Annotation: Optical Character and Hand-Written Text Recognition for Indian Languages (Assamese). In 2016, he conducted two critical research on water safety and security. The first was in the form of a Communication Strategy for Accessing Safe Drinking Water in Kochari Gaon and Potiya Gaon in Melamati Village Panchayat, Titabor Block, Jorhat-Assam. The second research culminated in a documentary film on the water usage of the Musi river in Hyderabad, Telangana. The latter was shortlisted at the ‘We Art Water’ Film Festival in Madrid, Spain. In 2012, Jyotirmay carried out a Short Impact Study of the Promotion of the System of Rice Intensification (SRI) in the Lower Assam Area. In 2013, he undertook a Photography Assignment on the Poi Sangken festival of the Tai Buddhist communities of the Bhitar Kalioni Monastery in Karbi Anglong, Assam. In 2012, he assisted freelance and BBC-Hindi correspondents during the communal conflict in Western Assam. From 2010 to 2012, Jyotirmay conducted numerous Corporate Social Responsibility research and projects for Bongaigaon Refinery, Indian Oil Corporation Limited. He is presently working on Community Media.

Dr. Deepthi Krishna Thota holds a Ph.D. from University of Hyderabad and has experience working at GITAM (deemed to be) University and Royal Thimphu College, Bhutan. She was a guest lecturer at the Department of Communication, University of Hyderabad. She holds several publications to her name.

Dr Deepthi Krishna Thota holds a Ph.D. from University of Hyderabad. She has MA degree in Communication and Media Studies from Department of Communication, University of Hyderabad.

Publications
  • Pushpa: The Fire: Circulation of Hypermasculinity, Economic and Political Weekly, September 2022.
  • Bollywood’s Hyderabad and the Muslim Women, Women’s Link, January 2022
  • Gazing at the male bodies: Objectification and male sexuality in advertisements, Inclusive Journal, January 2022.
  • Is the future feminist? A Reading of MadMax: Fury Road (2015) and Logan (2017), Gender and action films 2000 and beyond (ed), November 2022, Emerald Publishers.
  • Uncanny and dystopian city: An Analysis of Siva, Urbanities, May 2018

Dr. Deepthi Krishna Thota is currently working at Mahindra University as an Assistant Professor and has experience working at GITAM (deemed to be) University and Royal Thimphu College, Bhutan. She was a guest lecturer at the Department of Communication, University of Hyderabad.

Her research interests are Film studies, Gender in Cinema, and Media Studies.

Dr Rahul Dass has about three decades of rich experience, with nearly 25 years as a full-time journalist with leading media houses including the Hindustan Times, The Statesman, Indo-Asian News Service (IANS) and The Tribune. His research interest lies at the intersection of Artificial Intelligence and Mass Communication. He has authored three books, including one on Mobile Journalism. He is editor of a book on AI and media, law and marketing. He has co-filed six inter-disciplinary patents that push the frontiers of storytelling.

  • Ph.D. on “Challenges of Terrorism to Peace Process in Indian Perspective” from Chaudhary Charan Singh University, Meerut: (2009)
  • MA in Political Science from Delhi University: (1997)
  • BA (Honours) in Journalism from Delhi University: (1994)

Publications

2023

  • A consumer perception study on CSR reputation shaping brand image in India. Published in International Journal of Management and Enterprise Development
  • The emerging role of metaverse in the buying behavior of the Indian consumer. Published in Asian and Pacific Economic Review
  • Role of start-ups in poverty alleviation and entrepreneurial environment in India. Accepted for publication in International Journal of Entrepreneurship and Small Business.

2022

  • Book on Mobile Journalism. Published by Prabhat Prakashan

  • Dr. Rahul Dass is currently working at Mahindra University as a Professor.
  • Dr. Rahul Dass is worked at Mahindra University as an Associate Professor.
  • Dr Rahul Dass has about three decades of rich experience, with nearly 25 years as a full-time journalist with leading media houses including the Hindustan Times, The Statesman, Indo-Asian News Service (IANS) and The Tribune.

Interdisciplinary research at the intersection of Artificial Intelligence and Mass Communication.

Patents co-filed:

  1. AI-based tool for predicting virality of videos
  2. Machine based tool for predicting subterranean topics in journalism through simulation
  3. Artificial Intelligence enabled news push notifications on mobile devices
  4. Machine learning based tool to index news based on its social media readability for the purpose of newspaper page making
  5. Real-time splicing of audio speech to extract news-worthy component by using accelerated deep learning mode
  6. Deep-learning model to detect text-based fake news
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