Ravikanth Vazrapu
Assistant Professor
ravikanth.vazrapu@mahindrauniversity.edu.in
Ravikanth has completed his Ph.D. from IIM Bangalore in Quantitative Marketing. His thesis examines the impact of reference groups on customer decision-making under experimental conditions of increased available time. His research interests include discussions on the consumer purchase journey in Auctions, Household Services, High-tech products, etc.
Before his Ph.D., he worked as a Brand Manager with reputed companies in the CPG domain for about 7 years, when he was responsible for the growth of the existing and new product portfolios for brands like Wild Stone, BoroPlus, etc.
Ph.D.
- Ph.D. Candidate in Quantitative Marketing Indian Institute of Management, Bangalore (2019 – 2025)
PGDM
- PGDM – IB (equivalent to MBA) Institute of Management Technology, Ghaziabad (2009 – 2011)
B.E.
- B.E. (Computer Science and Engineering) National Institute of Technology, Durgapur (2001 – 2005)
Assistant Professor
- Assistant Professor Mahindra University (June 2025- Present)
Senior Brand Manager
- Senior Brand Manager – BoroPlus Emami Ltd (Jun 2016 – Jul 2018)
Brand Manager
- Brand Manager – Home and Personal Care Global Consumer Products Pvt. Ltd. (Sept 2015 – May 2016)
Brand Manager
- Brand Manager – Wild Stone McNroe Consumer Products Pvt. Ltd. (May 2011 – Aug 2015)
Assistant Systems Engineer
- Assistant Systems Engineer Tata Consultancy Services Ltd. Global Consulting Practice (Sept 2005 – Jun 2009)
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Research Interests: Substantive: Auctions, High-Tech Marketing, Consumer Purchase Journey
Methodological: Econometrics, Quasi-experiments
