Quick facts
Dr. Jose Manu M A is an Assistant Professor of Marketing at Mahindra University (since June 2024), with a Ph.D. in Marketing from IIM Bangalore on how network characteristics shape customer engagement in review platforms, after an M.E. in Manufacturing Systems (BITS Pilani) and B.Tech in Mechanical Engineering (CUSAT). His research interests span customer engagement, services and digital marketing, and health promotion, and he has presented work at leading conferences including AMA ServSIG (Glasgow 2022), Frontiers in Service (Maastricht 2023), and the AMA–Journal of Public Policy & Marketing conference (Washington, DC, 2021) on network effects in online reviews and source credibility in reducing HIV/AIDS stigma.
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JOSE MANU M A
Assistant Professor
Jose Manu M A is a Ph.D holder in Marketing from IIM Bangalore. Under the guidance of Prof. G. Shainesh, his thesis work focused on understanding “The Impact of Network Characteristics on Customer Engagement in Review Platforms.” His areas of interest in marketing research include Customer Engagement, Services Marketing, Digital Marketing, and Health Promotion. His work has been accepted at prestigious conferences like the Journal of Public Policy and Marketing (JPPM) Conference, AMA-ServSIG, and Frontiers in Service.
Before enrolling in the doctoral program, he completed a 2-year stint at Cypress Semiconductors as an Operations Analyst. He earned his Master of Engineering degree in Manufacturing Systems Engineering from Birla Institute of Technology and Science (BITS), Pilani, and his bachelor’s degree in Mechanical Engineering from Cochin University of Science and Technology (CUSAT)
- Ph.D. in Marketing from Indian Institute of Management (IIM ), Bangalore
- M.E. Manufacturing Systems Engineering from Birla Institute of Technology and Science (BITS), Pilani (Pilani Campus).
- B.Tech Mechanical Engineering from Cochin University of Science and Technology (CUSAT).
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- Assistant Professor, Mahindra University (June 2024 to present)
His work has been accepted at various international conferences:
- “Impact of Network Characteristics on Customer Engagement Behavior on Review Platforms: A Conformity Theory Perspective”, manuscript presented at Frontiers in Services Conference, Maastricht, Netherlands, June 2023.
- “Customer Engagement in Review Platforms: A Study on the Impact of Network Characteristics”, Accepted at American Marketing Association, SERVSIG 2022 conference, Glasgow, UK, June 2022
- “Do You Believe It Or Not? – The Role Of Source Credibility In Reducing Stigma And Misinformation About Aids” manuscript presented at American Marketing Association – Journal of Public policy and Marketing (JPPM) conference, in Washington,DC (Hybrid), June, 2021.
