Brindha Srinivasan

Brindha Srinivasan is an Assistant Professor at the Centre for Entrepreneurship & Innovation, Mahindra University. She completed her Ph.D. in Strategic Management at the Indian Institute of Management Kozhikode, where her doctoral research examined the micro-foundations of entrepreneurial actions. Her broader research interests include entrepreneurial well-being, behavior crafting, entrepreneurial cognition, happiness, serendipity, motivation, and environmental sustainability.
Her work draws on both quantitative and qualitative approaches. Before joining Mahindra University, she worked at the Indian Institute of Technology Bombay, where she managed the Groww INV.ENT pre-incubation program for early-stage student ventures, and contributed to program research and longitudinal evaluation. She has also been a Visiting Research Scholar at the University of Essex and a research intern at NSRCEL, IIM Bangalore. Her research has been presented at leading entrepreneurship and management conferences, including the Babson Conference and the Academy of Management.

• 2021–2026: Ph.D. in Strategic Management, Indian Institute of Management Kozhikode, India
  Dissertation/Thesis Title: Micro-foundations of entrepreneurial actions: How hustle and everyday actions drive Well-being, Serendipity, and New Venture Idea Generation
• Supervisor: Prof. Nandakumar M. K.2017–2021: B.Tech in Textile Technology, PSG College of Technology, Tamil Nadu, India

• Brindha, S., Hazarika, L., & Nandakumar, M. K. (2023). “Does Confidence Matter?” Impact of Entrepreneurs’ Confidence on Fear of Failure. IIMK Society and Management Review. (ABS 2).
• Brindha, S., Nandakumar, M. K., & Hamrick, A. B. (2024). “The Impact of Leisure Crafting on Entrepreneurs’ Serendipity.” Frontiers of Entrepreneurship Research, BCERC Proceedings (Top 40).
• Anand, P., & Brindha, S. (2024). “Case 7: The Blind Spots.” In Indian Cases in Organizational Behaviour: Insights for Leading Individuals and Teams.
• Arora, A., & Brindha, S. (2025). “Breaking the Cycle — When Entrepreneurial Mindset Outpaces the Ecosystem.” In Context-Inspired Entrepreneurship: Cases from India.

• August 2026–Present: Assistant Professor, Centre for Entrepreneurship & Innovation, Mahindra University
• April 2026–July 2026: Program Associate, Indian Institute of Technology Bombay
  Managed the IITB Groww INV.ENT pre-incubation program for early-stage student ventures; led program design, execution, founder support, and ecosystem engagement; and conducted program-related research and data collection to evaluate founder journeys, program effectiveness, and entrepreneurial outcomes.
• October–December 2024: Visiting Research Scholar, University of Essex, Colchester, UK
  Participated in academic seminars and research events and conducted interviews with entrepreneurs at the university’s Business Incubation Center.
• May–June 2023: Research Intern, Indian Institute of Management Bangalore
  Worked with NSRCEL, the incubation center for startups and entrepreneurs, collaborated with incubation teams, and volunteered at startup events

Brindha’s research examines how entrepreneurs navigate their everyday work and personal lives. She is interested in the everyday actions entrepreneurs take to shape their work and non-work experiences, and how these actions influence their ventures and personal well-being. Her research particularly focuses on entrepreneurial well-being and behaviour crafting, exploring how entrepreneurs can actively use their agency to create better work and non-work experiences. She is also interested in understanding the unique experiences of social entrepreneurs.