Entrepreneurship and innovation cell (E-cell)

Market simulation

Newkonomy is E-Cell’s flagship market simulation game designed to introduce students to foundational business concepts such as stock, equity, pricing, marketing strategy, risk, and reward.

Participants take on roles as manufacturers, companies, and customers within a simulated economy, making strategic decisions to maximise value. The simulation has evolved into a signature E-Cell learning format for onboarding new members and encouraging entrepreneurial thinking through practice.

Speaker series

The speaker series brings industry leaders, founders, and professionals to campus for focused talks and workshops. Past sessions include:

• Industrial revolution: first to fourth — S. P. Shukla, managing director, Mahindra group
• WIZ personal finance — Raghavendra Prasad Arni, co-founder, WIZ
• Lean start-ups — Praveen Dorna, co-Founder, Sociohub, Hyderabad

These sessions provide practical exposure to innovation, finance, leadership, and start-up strategy.

Industrial visits

The E-Cell organises structured visits to innovation and industrial hubs to expose students to real-world entrepreneurial and manufacturing environments.

• AGI Glaspac: a guided manufacturing visit covering glass production processes, assembly lines, packaging, and logistics under faculty supervision.

• Telangana State Innovation Cell (TSIC): participation in state-level E-Cell meetings to discuss challenges, share best practices, and strengthen the student innovation ecosystem.

• T-Hub, Hyderabad: exposure to India’s start-up ecosystem through interactions with founders and ecosystem leaders.

Documentary series

The E-Cell documentary series explores entrepreneurship, market dynamics, and start-up realities through student-produced films and visual narratives. Themes include marketing success stories and false start-ups, helping students examine both success and failure in innovation-led ventures.

This initiative strengthens research, storytelling, and critical analysis skills while deepening understanding of entrepreneurial ecosystems.

Business idea competitions

The E-Cell actively supports student participation in leading innovation and business competitions by providing mentoring and preparation resources.

• Hult prize (on-campus round): conducted annually in partnership with the Hult Organization, focused on social ventures addressing global challenges.
• Babson global student challenge: a two-phase competition centred on feasibility analysis aligned with the UN Sustainable Development Goals, progressing from local to global rounds.
• Big idea challenge: an internal platform for students to develop and pitch early-stage business ideas.
• IIT Bombay eureka: students are trained and supported to participate in this national business model competition, gaining access to mentoring, funding, and incubation opportunities.

E-Summit

The Entrepreneurship and Innovation Cell hosted E-Summit 2023 on 15–16 February 2023 at the University Convention Centre. The summit featured keynote talks, panel discussions on emerging start-up domains, and a Start-up Expo showcasing student-led ventures.

Notable sessions included a talk on academic innovation by Dr. Zvi Galil, interactions with Shark Tank India entrepreneurs Ravi and Anuja Kabra (Skippi Ice Pops) and Nikhil Gunda (Gear Head Motors), and a Business Ideation Challenge focused on societal problems. The event concluded with prize distribution and cultural performances in collaboration with SPICMACAY.