Quick facts
Prof. Rajesh Gaurav is a Professor of Practice in Marketing at Mahindra University, with an FPM in Marketing from ISB Hyderabad and a B.Tech (Hons) in Mechanical Engineering from IIT Kharagpur. His teaching and research focus on quantitative techniques (econometrics and ML) applied to marketing, pricing, and digital marketing, and he has extensive industry experience in data science, analytics, and dynamic pricing/market mix modeling projects.
Publications
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Research
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Rajesh Gaurav
Professor of Practice
Prof. Rajesh Gaurav is a professor of practice in Marketing, School of Management, Mahindra University. He completed his FPM from ISB, Hyderabad. His teaching and research interests revolve around the use of quantitative techniques (Econometrics & ML) in the field of Marketing, Pricing, and Digital Marketing. He has taught courses on Digital Marketing, Marketing Analytics and Business Analytics as a visiting faculty at IIM Indore, Manipal University Jaipur, and other private institutes.
He has a wide variety of industry experience, working on Data Science & Analytics, Data Warehousing, Business Intelligence & Databases. His career featured engagements with innovative startups and esteemed Fortune 500 clients, spanning a wide array of industries. Some of his latest project involvements include Dynamic Pricing, Market Mix Modeling, Promotions Optimization, and Price Optimization.
- Fellow Programme in Management – Marketing from ISB Hyderabad: (2023)
- PGPX (Postgraduate Program for Executives) MYRA School of Business, Mysore: (2014)
- B. Tech. (Hons) in Mechanical Engineering IIT Kharagpur: (2001)
Book Chapter
- Gaurav, R., & Shainesh, G. (2017). The changing face of customer centricity. The Palgrave handbook of Managing continuous business transformation, 175-187.
- December 2023 – present: Professor of practice, Mahindra University
- September 2021-September 2023: Associate Director, redBus
- January 2023- March 2023: Visiting faculty, IIM, Indore
- August 2020- January 2022: Visiting faculty, Manipal University Jaipur
Working papers
- Gaurav, Rajesh & Gangwar, Manish – “Aggregate Demand Estimation Using Machine Learning and Econometric Models: An Empirical Analysis”
- Gaurav, Rajesh & Gangwar, Manish – “Three-part Tariff Menu Design: The Impact of Free Allowance on Tariff Choice, Consumption and Firm Revenue”
