Sales & marketing programme
Marketing in the digital era
Overview
We operate in a multi-channel world. Customers today, in both B2C and B2B industries, seek to do business with firms that not only provide great products but also amazing buying experiences. Modern marketers should apply digital channels and data as key elements of their overall marketing and communication strategies. Doing so will not only improve overall business performance but also drives innovation, enables better customer experiences, and create substantial leverage in a hyper-competitive landscape.
This programme enables participants to systematically approach marketing in the ‘Digital era’. The module will provide key frameworks and tools that help firms develop a customer-centric, multi-channel marketing strategy. The module relies on the experiences of the instructor, who has worked with several MNCs to deploy and fine-tune digital marketing strategies and data-driven decision-making.
Important dates & time
Important dates & time
*Dates and schedules are subject to change
| Dates | Duration | Mode |
|---|---|---|
| 6-7 February 2025 | 2 Days | In-Campus |
Prof. Pradeep Racherla
Dr. Racherla is a Professor of Marketing and Head of the Department (Digital Technologies) at Mahindra University School of Management. He is a digital Transformation/Strategy consultant and trainer, and worked with several multi-national firms and start-ups in India and the United States.
Racherla’s areas of expertise include Digital Transformation, Digital & social media marketing, Ecommerce business models, Marketing research & analytics. Currently, he is working on research projects related to digital innovation, go-to-market strategy, and neuro-marketing
Till 2015, he was the Director of Post-Graduate Programmes at Woxsen School of Business, Hyderabad. Prior to joining Woxsen, he was the Gene Edwards Professor of Banking and Assistant Professor of Marketing at West Texas A&M University.
He received several awards and honors for his research and teaching. His 2015 research article was recognized as one of the Top 50 most downloaded and cited works across 500 business journals in the world (Emerald Citation of Excellence). In 2010 and 2011, he received the West Texas A&M University Research excellence award and the Texas A&M system teaching excellence award. Other awards include best doctoral researcher awards at Fox Business School.
Dr. Racherla is an empaneled ‘Visiting Professor’ for EMBA and Executive Education programs at ISB, XLRI, SPJain Global (Dubai & Singapore), and Greatlakes Institute of Management.
Key topics covered
- The ‘Digital Customers’: How the psychology and behaviors have changed
- Customer Journeys: The key to developing a multi-channel strategy
- Multi-Channel Go To Market (GTM) Strategy Framework
- Social Media and Content-Based Customer Engagement (For B2B/ B2C)
- Building a comprehensive GTM strategy
For whom?
- Marketing in the Digital Era is crafted to cater to individuals in customer-facing roles, including Marketing, Advertising & Communication, and Customer Service
- Mid to senior-level professional seeking to unlock the potential towards success through strategic customer-centric approaches
- This programme is tailor-made for Marketing and Communication Managers hailing from startups and technology companies
Sales & marketing category
Currently, the following certificate programmes are offered, with additional programmes planned in the coming months.
Marketing in the digital era
Digital transformation
B2C sales excellence
