We operate in a multi-channel world. Customers today, in both B2C and B2B industries, seek to do business with firms that not only provide great products but also amazing buying experiences.
Modern marketers should apply digital channels and data as key elements of their overall marketing and communication strategies. Doing so will not only improve overall business performance but also drives innovation, enables better customer experiences, and create substantial leverage in a hyper-competitive landscape.
This programme enables participants to systematically approach marketing in the ‘Digital era’. The module will provide key frameworks and tools that help firms develop a customer-centric, multi-channel marketing strategy. The module relies on the experiences of the instructor, who has worked with several MNCs to deploy and fine-tune digital marketing strategies and data-driven decision-making.