BBA in Entrepreneurship & Family Business
A 3-year undergraduate programme tailored for those who innovate, lead legacy ventures and navigate business growth across generations.
BBA in entrepreneurship & family business overview
With a focus on recognising opportunities, developing business plans, analysing governance, and executing strategic growth, this programme combines entrepreneurial thinking with family-business dynamics and innovation. Students experience:
Venture creation and incubation exposure
Work on new-venture business plans, apply financial tools and lean-startup methods to transform ideas into actionable ventures.
Family business governance & strategy learning
Analyse case studies, assess governance models, and build leadership capabilities to sustain or scale family enterprises.
Innovation meets technology
Engage with innovation, digital tools, and connected technologies (IoT, AI/ML) to bring fresh thinking into entrepreneurial or family-business settings.
Industry projects and real-world context
Through immersive assignments and practical projects, you apply entrepreneurial and family-business theory to actual business scenarios, enhancing career-readiness.
Programme objectives
CREATING
- Develop comprehensive business plans for new ventures.
- Design innovative solutions to common problems faced by new ventures and family businesses.
- Formulate strategies for new venture growth and sustainability.
EVALUATING
- Assess the viability of business plans and proposals.
- Critique the governance structures of family businesses.
- Judge the effectiveness of leadership styles in entrepreneurial ventures
ANALYSING
- Analyse case studies of successful and unsuccessful family businesses.
- Compare different business models and their sustainability for family enterprises.
- Evaluate the impact of external factors on business operations.
APPLYING
- Apply business theories to real-world venture creation as well as family business scenarios
- Demonstrate the use of financial tools in managing a new venture and family business
- Implement marketing strategies for new business ventures
UNDERSTANDING
- Explain the principles of business management and their application in family businesses.
- Summarize the challenges and opportunities unique to family-owned enterprises
- Describe the role of innovation in entrepreneurship.
REMEMBERING
- Identify key concepts and terminology related to entrepreneurship and family business.
- List the steps involved in starting a new business venture.
Academic structure
Our curriculum is built to establish strong foundations, followed by opportunities for specialisation and experiential learning.
- Duration: 3 years / 6 semesters
Eligibility and admission
Students under the Indian category
- 10+2 or equivalent from any statutory board with 80% OR equivalent grade for the students from IB or other approved boards.
- Students with valid SAT/ CUET Scores will also be considered for admission (however, these scores are not mandatory)
Followed by a Panel Interview for Shortlisted candidates
For the BBA (Applied Economics & Finance) and BBA (Computational Business Analytics) programmes, Mathematics is mandatory in 12th grade.
Students under the POI/NRI category
- 10+2 or equivalent from any statutory board with 80% OR equivalent grade for the students from IB or other approved boards.
- Students with valid SAT Scores will also be considered for admission (however, these scores are not mandatory)
Followed by a Panel Interview for Shortlisted candidates
For the BBA (Applied Economics & Finance) and BBA (Computational Business Analytics) programmes, Mathematics is mandatory in 12th grade.
| Course Name | Credits | |
|---|---|---|
| Trimester 1 | Principles of Marketing 1 | 3 |
| Mircoeconomics | 3 | |
| Computers and Computing for Business | 3 | |
| Financial Accounting | 1.5 | |
| Introduction to Statistics | 1.5 |
| Course Name | Credits | |
|---|---|---|
| Trimester 2 | Principles of Management | 1.5 |
| Financial Accounting | 1.5 | |
| Entrepreneurial Thinking and Mindset | 2 | |
| Earth and Environment | 3 | |
| Research Techniques | 3 | |
| Introduction to Statistics | 1.5 |
| Course Name | Credits | |
|---|---|---|
| Trimester 3 | Principles of Management | 1.5 |
| Business Communications | 2 | |
| Corporate Finance | 3 | |
| Computational Tools for Data & Analysis | 3 | |
| Macroeconomics | 3 | |
| Creativity, Innovation, and Ideation | 2 |
SUMMER IMMERSION: ENTREPRENUERSHIP, INNOVATION AND TECHNOLOGY (4 Credits)
| Course Name | Credits | |
|---|---|---|
| Trimester 4 | Creating & Developing Business Opportunities | 3 |
| Strategic Management | 1.5 | |
| Principles of Ecommerce & Marketplaces | 3 | |
| Lean Start-up & Customer Discovery | 3 | |
| UI/UX Design Principles | 3 |
| Course Name | Credits | |
|---|---|---|
| Trimester 5 | Strategic Management | 1.5 |
| Planning for Entrepreneurs | 3 | |
| Digital Marketing and Social Media Engagement | 3 | |
| Management Information Systems | 3 | |
| Management Accounting | 3 | |
| Building an Entrepreneurial Team & Networking | 2 |
| Course Name | Credits | |
|---|---|---|
| Trimester 6 | Online Advertising, Search (SEO+SEM), Web Analytics | 3 |
| Supply Chain Management | 3 | |
| Business Communications 2 (Storytelling for Business) | 3 | |
| Entrepreneurial Finance | 3 | |
| Legal Aspects of Start-up | 3 |
INTERNSHIP/WORKSHOP/PROJECT (4 Credits)
| Course Name | Credits | |
|---|---|---|
| Trimester 7 | Customer Experience (CX) | 3 |
| Marketing Analytics & Social Data Mining | 3 | |
| Elective 1: Family Business Dynamics (or) Managing Early-stage Ventures | 3 | |
| Elective 2: Family Business Governance (or) Entrepreneurial Marketing | 3 |
| Course Name | Credits | |
|---|---|---|
| Trimester 8 | Connected Technologies (IOT models, Cloud, Privacy) | 3 |
| Branding & Brand Management | 3 | |
| Capstone Simulation | 3 | |
| Project Work — Phase 1 (New Venture / Family Business) | 4 |
| Course Name | Credits | |
|---|---|---|
| Trimester 9 | Elective 3: Cases in Family Business Management (or) Social Entrepreneurship | 3 |
| Elective 4: Succession Planning in Family Business (or) Attracting & Retaining Talent | 3 | |
| Principles of Marketing – II (Advt & Media) | 3 | |
| Project Work — Final (New Venture (or) Family Business Defence) | 4 |
Important dates
Aspiring students can apply for admission to the BBA Entrepreneurship & Family Business program to gain comprehensive knowledge in business management and family enterprise. Candidates are advised to review the important dates and prepare their applications carefully.
| Last Date to Apply for next round of Admissions | 9th May 2026 |
| Next round of Personal Interviews | 11th May – 15th May 2026 |
| Last Date for receipt of Applications for Admission | 09th July 2026 |
*Dates and Schedules are subject to change
Fee structure (per annum):
Students under the Indian category
| Academic fees | Rs. 6,00,000 Per Annum |
| Hostel charges | Rs. 1,70,000 Per Annum |
| Caution deposit (refundable at the end of study and graduation) | Rs 20,000 |
Students under the POI/NRI category
| Academic fees | USD 10,000 per annum |
| Hostel charges | USD 3,000 Per annum |
| Caution deposit (refundable at the end of study and graduation) | USD 400 |
Note: Hostel stay is not mandatory for students of BBA programs & all fees are subject to revision every year. Accommodation shall be provided in accordance with the University’s standard norms. During the first academic year, all students will be allotted triple-occupancy rooms. From the second year onwards, students may opt for double or triple occupancy, subject to availability, with hostel fees applicable to the allotted accommodation type.
FAQs
It develops your competencies in identifying new business opportunities, building and scaling ventures, and managing the unique governance and growth challenges inherent in family-owned organisations.
You will engage in business-planning projects, start-up simulations, and apply management and financial tools in practical settings aligned with entrepreneurship or family-business contexts.
Through strategy-oriented modules, governance analysis, leadership team exercises and real venture growth planning, you gain skills to lead, not just manage, business transformation.
Yes. The mix of entrepreneurship, business strategy, finance, innovation and governance equips you with a versatile profile suited for consulting, strategic roles, and corporate leadership beyond purely family-business settings.
While specific international immersion details are part of the broader BBA ecosystem, the curriculum emphasises experiential learning, global case studies and interactions with seasoned professionals, all of which build a global entrepreneurial outlook.
