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Bachelor of Design (B.Des) in Design Innovation

A 4-year, fully residential programme at MU School of design innovation curated to build creative confidence, design thinking skills, and global exposure.

B. Des overview 

Our B.Des in design innovation programme prepares students to solve real-world challenges by blending creativity with technology, business, and social insight. The programme combines studio practice, industry projects, and global immersion, giving graduates the ability to design for impact in a fast-changing world. Students experience:

Purpose-driven design

From day one, with students working in immersive studios to turn ideas into prototypes that solve real problems

Cross-discipline learning

Blending design with technology, business, and liberal arts to nurture versatile innovators

Global exposure

Through international exchanges, visiting faculty, and industry collaborations that connect students to worldwide design practice

Impactful capstone thesis

That showcases creativity, research, and problem-solving in a professional portfolio recognised by industry

Programme details

Academic structure

  • The Bachelor of Design Innovation is a four-year / eight-semester full-time undergraduate programme delivered by the School of Design Innovation.
  • Proposed intake for the academic year 2026-27*: 60

*Up to a maximum of 15% of the overall intake will be kept for NRI / PIO applicants

  • Core skills: Learn design principles, sketching, material exploration, and foundational design history.
  • Technological exposure: Introduction to tools such as Blender, Photoshop, video editing software, and AI-powered design tools.
  • Hands-on exploration: Engage in creative projects that integrate theoretical knowledge with practical application.
  • Electives: Explore domains such as industrial design, communication design, interaction design, and apparel design.
CoursesDescriptionCredits
The joy of sketching and coloringTo enable students to experience and imbibe the joy of observing, drawing and recording objects and events.3
Nature Human and DesignExamine theories about the origins of life, natural selection and evolutionary design.3
Element of Design and AIExploring the foundations of visual harmony and creative expression.3
Design ThinkingChakku’s 7 Concerns of Design Thinking for Innovation3
Design TinkeringPractical hands-on learning by unraveling the art and science behind daily products.3
Design Exploration Project – 1Exploring the complete journey of a product life cycle along with small scale enterprises.6
CoursesDescriptionCredits
Visualization and SketchingTo imagine more and sketch beyond3
History of DesignUnderstanding the Past, Designing the Future3
Sustainable DesignTo Rethink, Reuse, and Reconnect by exploring sustainability through hands-on design interventions3
Design Exploration – 1Introduction to Interaction design and Apparel design3
Design Exploration – 2Introduction to Industrial Design and Communication Design3
Design Project – 2Understanding the constraints of grass-root enterprises to design practical interventions.6

Discipline-specific learning: Choose from industrial design, communication design, interaction design or apparel design.

Systems-based thinking: Work on interdisciplinary projects that address real-world challenges.

Advanced tools: Develop expertise in tech modelling, AR/VR, sustainable materials, animation and motion graphics.

Common courses across all tracks: Design project 3 and 4, Indian culture and society, form studies, psychology/literature, human-centred design and photography.

CoursesTrackDescriptionCredits
Intro to PhotographyCommonLearning the fundamentals of photography, composition, lighting, and visual storytelling.3
User ResearchCommonUnderstanding user needs through observation, interviews, and research methods.3
Form StudiesCommonExploring form, structure, proportion, and aesthetics in design.3
Engineering Principles & DesignIndustrialApplying basic engineering principles to design and product development.3
Bio-mimicry & CreativityIndustrialDrawing inspiration from nature to develop innovative design solutions.3
UI Cognitive ErgonomicsInteractionUnderstanding human cognition to design intuitive user interfaces.3
Usability EvaluationInteractionEvaluating the usability and user experience of products and interfaces.3
Basic Graphic DesignCommunicationExploring typography, color, layout, and visual communication principles.3
Animation BasicsCommunicationLearning the principles of motion, timing, and animated storytelling.3
Fashion Illustration and SketchingApparelDeveloping fashion sketching and garment visualization techniques.3
Textile and Pattern-making MasteryApparelExploring textile materials, surface patterns, and pattern-making techniques.3
Design Project – 3CommonApplying the complete design process to solve real-world challenges from startups.6
CoursesTrackDescriptionCredits
Typography and LayoutCommonExploring typography, layout, and visual hierarchy for effective communication.3
Human Factors in DesignCommonUnderstanding human capabilities and limitations in design.3
Design for InclusivityCommonDesigning accessible and inclusive products, services, and experiences.3
Application of AI in designCommonExploring AI tools and workflows to enhance the design process.3
Material and Manufacturing processIndustrialUnderstanding materials and manufacturing methods for design applications.3
User Experience DesignInteractionDesigning meaningful and user-centered digital and physical experiences across Screens, AR/VR & CUI.3
Pitch Deck DesignCommunicationCreating compelling presentations to communicate design ideas effectively.3
Technology and FashionApparelExploring the integration of emerging technologies in fashion design.3
Design Project – 4CommonDeveloping innovative design solutions through a medium-scale industry linked project.6

Emerging technologies: Explore emerging fields such as artificial intelligence and advanced prototyping.

Strategic thinking: Develop skills in entrepreneurship, service design and innovative problem-solving.

Elective deep dives: Tailor your learning in areas such as medical devices, game design, advertising, animation, graphic design or couture fashion.

Common courses across all tracks: Institute elective and industry exposure internship project.

CoursesTrackDescriptionCredits
System DesignCommonDesigning integrated systems that address complex user and business needs.3
Design Innovation ManagementIndustrialManaging innovation through design strategies and collaborative practices.3
Advance Computer Aided DesignIndustrialDeveloping advanced 3D modeling and digital design skills.3
Smart Product Design (Industrial)IndustrialDesigning intelligent industrial products with emerging technologies.3
AR/VR InterfacesInteractionCreating immersive interfaces for augmented and virtual reality experiences.3
Digital Game DesignInteractionDesigning engaging gameplay, mechanics, and interactive experiences.3
Smart product design (Interaction)InteractionDeveloping interactive smart products focused on tangible interactions and electronics.3
Advanced Graphic DesignCommunicationExploring advanced visual communication and branding techniques.3
Film Theory and AppreciationCommunicationUnderstanding cinematic language, storytelling, and film analysis.3
Motion GraphicsCommunicationCreating dynamic visual content through animation and motion design.3
Advance Draping and ConstructionApparelMastering garment draping and advanced construction techniques.3
Branding, Merchandising & PackagingApparelDeveloping brand identity through merchandising and packaging design.3
Smart Product Design (Apparel)ApparelDesigning innovative apparel integrated with smart electronic and wearable technologies.3
Design Project – 5CommonSolving complex design challenges through interdisciplinary projects.9
CoursesTrackDescriptionCredits
Industry Exposure Internship ProjectCommonGaining professional experience through industry-based design practice.3
Qualitative Design Research MethodsCommonApplying qualitative methods to understand users and design contexts.3
Advanced Materials & ManufacturingIndustrialExploring advanced materials and modern manufacturing processes.3
Sustainable Design ManagementIndustrialIntegrating sustainability principles into design and innovation practices.3
Tangible Games DesignInteractionDesigning interactive games using physical and tangible interfaces.3
Emerging Trends in Interaction TechnologyInteractionExploring next-generation interaction technologies and applications.3
Semantics & Communication theoryCommunicationUnderstanding meaning, perception, and communication in design.3
3D AnimationCommunicationCreating three-dimensional animations for storytelling and visualization.3
Digital Fabric DesignApparelDeveloping digital textile patterns and fabric surface designs.3
Style & AccessoriesApparelExploring fashion styling and accessory design principles.3
Design Project – 6CommonDelivering a comprehensive design project integrating research, innovation, and execution.9
CoursesDescriptionCredits
Project-aligned online course – 1Building specialized skills through an online course aligned with the project.3
Industry project and internship (Capstone 1)Solving real-world industry challenges through an internship and capstone project.18
CoursesDescriptionCredits
Project-aligned online course – 1Building specialized skills through an online course aligned with the project.3
Industry project and internship (Capstone 1)Solving real-world industry challenges through an internship and capstone project.18

Eligibility:

10+2 or equivalent from a recognised statutory board with a minimum of 80% marks or an equivalent grade (for students from IB or other approved boards).

A valid score in the 2026 entrance examinations of UCEED, NID or NIFT.

Followed by Panel Interview for shortlisted candidates.

Important: Applicants to undergraduate programmes who have completed Class 12 under the IB, Cambridge or any other international curriculum must submit a UGC Equivalence Certificate certificate by 30 August 2026. Failure to do so will result in automatic cancellation of admission.

Fee structure (per annum):

CategoryAcademic feesHostel charges (boarding & lodging – triple occupancy)Caution deposit*
Indian category₹ 5,00,000₹ 1,70,000₹ 20,000
PIO / NRI categoryUSD 9,000USD 3,000USD 400

Note: Hostel residence is mandatory for all students enrolled in the B.Des programme. Accommodation shall be provided in accordance with the University’s standard norms. During the first academic year, all students will be allotted triple-occupancy rooms. From the second year onwards, students may have the option to opt for double or triple occupancy, subject to availability, with hostel fees applicable as per the allotted accommodation type.

Important dates

MilestoneDate
Last date to apply for next round of admissions9th May 2026
next round of personal interviews11th May – 15th May 2026
Last date for receipt of applications for admission09th July 2026

Note: Dates and Schedules are subject to change.

FAQs

It is a four-year full-time undergraduate degree delivered over eight semesters. 

Yes. You can apply based on your 10+2 marks (80% aggregate), followed by a panel interview. Entrance scores such as UCEED, NID, or NIFT also strengthen eligibility. 

Yes. Hostel residence is mandatory for all B.Des students as part of the full-time programme requirement. 

In later years, students choose from disciplinary tracks including industrial design, communication design, interaction design and apparel design. 

The curriculum includes collaborative projects, intermediate-level interdisciplinary work, internships and a final capstone thesis developed in partnership with industry contexts. 

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