B.A. Journalism & Mass Communication


The School of Media, Mahindra University offers a 3-year B.A. in Journalism & Mass Communication.

The program recognizes digital technology as an inevitable and integral part of mediated communication today and in time to come. With the application of digital technology, the media and related industries have been experiencing unprecedented growth. The introduction of mediated communication for the public at large has meant that this growth has become a mass movement among “media prosumers”—consumers who are also producers of media texts. Since everyone equipped with a smartphone is a potential media prosumer, the practice of superior mediated communication defines its contours.
This exciting time also presents several challenges. The ever-evolving field of mass communication now, more than ever before, needs an all-round understanding of technology and sociology, between message and its construction. This convergence of information, entertainment, opinion, promotion and distribution presents an exciting new cornucopia of activities bundled together.

There is also convergence in another way. In addition to a steady demand for professionals in the more conventional roles in news, entertainment, and the allied areas of advertising and public relations, there is an increasing demand for digital journalists, content creators and digital marketing professionals. Legacy media platforms are investing heavily on the digital side of their businesses. Other industries, too, are investing in creating or recasting media rooms in digitized forms, from which internal and external communication and corporate storytelling occurs. The ability to understand, delineate and control each of these activities distinguishes the media and communication professional from a prosumer.

To that end, the program integrates all that is needed in this new and evolving ecosystem to deliver academically sound, research-oriented, practically trained graduates. You will gain exposure to cutting-edge developments, both in technology and techniques of creating content and its delivery for the functions of news, entertainment, PR, advertising, corporate communication, and digital platforms. Chief among these are digital filmmaking, still and moving camera, editing tools, ChatGPT and basics of AI, data communication, storytelling, news writing, writing for advertising, designing advertisements, writing for the screen, on-screen presentation such as news anchoring, social media marketing, content management, media management, digital media marketing, web design and modelling, and digital entrepreneurship.

Besides these functional areas, students will learn several subjects that strengthen a deeper and wider understanding of the world and the development of an independent worldview through critical thought. Important examples are media and information literacy, research in journalism, media and communication studies, media economics, media law and the Indian Constitution, literature, civic engagement, multiculturalism, etc. Especially important today is an emphasis on ethical professionalism, and there is a special emphasis in our programme on that aspect.

We will adopt a funnel-like approach to students’ learning. In the first year (first two semesters), you will learn broader and more general aspects. In the second year (third and fourth semesters), you will learn skills and many core subjects. In the third year (fifth and sixth semesters), you will learn specialized competencies and integrate what you have learnt to showcase a well-rounded understanding.

Your learning will be multi-pronged in classrooms, studios and laboratories, in industry, and in society. Internships and projects will be mandatory components. Over the years, you will have plenty of perspective that will allow you to choose which industry you would like to join and what set of functions you may be most interested in. However, the special feature of tomorrow’s media professionals is that they must be multi-skilled with a broad understanding of both content and delivery systems.

You are not expected to come in already equipped with skills. The merit on the basis of which you will join is determined on your aptitude, interest, and availability. This is a serious-minded program aimed to develop conscientious, competent, and cutting-edge communicators who will go on to define their industry’s direction and magnitude. To accomplish that challenging goal, the program is rigorous in nature.


Specific goals

  • Aim to nurture thinking problem-solving researchers and professionals who can rethink paradigms and not become cookie-cutter batches.
  • Take a digital-first approach while balancing an integration of social sciences and humanities.
  • Prepare well-rounded communicator with adequate specialized learning.
  • Utilize new and emerging technology as enablers of a new, post-industry, post-information communicative society that is interactive, personalized and diverse.
  • Adopt continuous assessment but reinforces the in-class testing method.
  • Emphasize learning through multiple methods—classroom, tutoring, simulated practice—that culminate in student-constructed products.
  • Recognize in curricular delivery the dynamic nature of the policies, technologies and practices of journalism, media practice and communication management

Strands of specialization

The plan for a typical BJMC student at Mahindra University’s School of Media takes a funnel-like path from skills to competency, from routinization to meaning-making. Students begin with an emphasis on hands-on experience. Over the semesters, we aim to situate these practical experiences in both conceptual and real-world frameworks. A layered approach of foundation to skill to Specialization and hence to advanced inquiry drives this journey. Having thus traversed the part-instructional, part-constructivist, part-experiential journey of a well-guided learner, he/she finally culminates it by synthesising the conceptual and practical knowledge into an individually discovered application.
All courses in Semesters 1, 2 and 3 are oriented towards building general professional, social and citizen skills and special, pre-requisite competencies demanded of a media student regardless of the student’s intent of emphasis. A course entails classroom and/or laboratory input, and may commonly include fieldwork, guest interactions, demonstrations and workshops, and open discussions. Over Semester 2, under advisement, students choose their strand (emphasis area). In consultation with individual faculty members, a student may agree to choose to start preparing for their emphasis area in their submissions and projects, although this is not necessary.
Courses will start to wedge out into strands beginning in Semester 4, when specialized courses are offered. Following that semester, the student heads out for an industry internship. Over semesters 4, 5 and 6, core and specialized courses are offered. Some of these specialized courses may cross-refer and may be offered jointly across the strands; in those cases, we will ensure that there is equal emphasis on content from each of the strands.

Semesters 5 and 6 aim to embed the student in his/her emphasis and direction of choice. This is the narrow part of the funnel pattern where the application of knowledge is applied at internships, live projects, and making independent media products. By this stage, the student will have been sufficiently guided and advised towards this choice by a mentorship-like process, in which the student is attached to a faculty member who then evaluates the necessary combination of aptitude, attitude, inclination, and availability. At the end of this stage, the student is expected to be able to exit the School and enter a new phase with competence and confidence—whether it is a workplace, self-owned business, entrepreneurship, or higher studies.

We offer three broad options for the student. These emphasis areas will be chosen only after the first two semesters, once we have successfully laid a solid overarching foundation and applied a wide-ranging primer. Storytelling remains the chord that runs through all the specializations, in that the student emerges as a storyteller regardless of which specialization they choose.

The strands offered in BJMC are:

  • Journalism across media
  • Media production
  • Communication management

In journalism, the emphasis is to prepare the student in news and related forms across media., including print, digital, television, and independent (social media or blog) formats.

In media production, the student will develop competencies to produce audiovisual and digital products. These could be long- or short-form content, from ad films to documentaries.

In communication management, the learning principally entails promotional messaging including that in brand communication, public relations, reputation communication, events, digital content and marketing strategy.

The Hons (4th) year

Meritorious students of the 3-year BJMC may be considered for our Honours programme, in which the student studies for a fourth year and graduates with a BA (Hons) in Journalism and Mass Communication. The fourth (Honours) year bolsters the student’s capability for research and independent work; adds a global dimension to our degree programme; complies with new national guidelines (NEP 2020) that encourage four-year degrees.
The BJMC (Hons) would begin with a rigorous and intensive semester of courses that prepare them comfortably for postgraduate study, but also strengthen their professional choices in fields where research and independent work is valuable, such as media and communication research and analysis, brand planning and strategy, media planning and strategy, and so forth.

Quantitative, qualitative, critical, ethnographic, and mixed research methods will be taught, along with theoretical constructs related to mediated communication. Typically, in the case of our fields, this is a triangulation of subjects within humanities and social sciences. We may guide the student to include emerging technological innovations in the independent work in general, if, and as far as possible. However, we would particularly encourage critical thought and criticality in general.
We would also open our doors to entrepreneurial ventures that an Honours student might be interested to pursue. In that case, we would approach our Incubation Centre for help by following their due processes for guidance and funding.

Curricula (list of courses)

Semester 1 Semester 2
JM1101 Learning to Learn JM1201: History of Media
JM1102 Photography JM1202: Visual Communication and Graphic Design
JM1103: Introduction to Media and Communication JM1203: Introduction to Advertising, PR, Communication Management
JM1104: Literature, Art, Storytelling JM1204: Fundamentals of Writing and Editing
JM1105: News Analysis I JM1205: News Analysis II
JM1106: Data Communication and Basic Software JM1206: Media Technologies
JM1107: Professional Communication JM1108: Media, Gender, Human Rights
JM1209: Media Production I
JM1298: Know your industry I
JM1299: Social sensitization internship or Guided project
Semester 1
JM1101 Learning to Learn
JM1102 Photography
JM1103: Introduction to Media and Communication
JM1104: Literature, Art, Storytelling
JM1105: News Analysis I
JM1106: Data Communication and Basic Software
JM1107: Professional Communication
JM1108: Media, Gender, Human Rights
Semester 2
JM1201: History of Media
JM1202: Visual Communication and Graphic Design
JM1203: Introduction to Advertising, PR, Communication Management
JM1204: Fundamentals of Writing and Editing
JM1205: News Analysis II
JM1206: Media Technologies
JM1207: Professional Ethics in Media
JM1208: The Indian Constitution
JM1209: Media Production I
JM1298: Know your industry I
JM1299: Social sensitization internship or Guided project
Semester 3
JM2101: Knowing India: Economy, Society, Culture and Politics
JM2102: Video Editing and Packaging
JM2103: Marketing Communication
JM2105: News Analysis III
JM2106: Publishing Technology: Print, Digital, Web
JM2107: Media Consumer Behaviour
JM2109: Media Production II
JM2198: Know your industry II
Semester 4
JM2203: Communication Research
JM2204: Social Media
JM2205: News Analysis IV
JM2208: Environmental Studies
JM2211: Reporting Across Media
JM2212: Writing and Editing News and Features
JM2221: Television Production
JM2222: Film Appreciation
JM2231: Digital Marketing
JM2232: Integrated Marketing Communication
JM2299: Industry Internship
JM2298: Capstone Project
Semester 5
JM3107: Business and Organization of media
JM3108: Media Law and Ethics
JM3111: Specialized Journalism: Business
JM3112: Specialized Journalism: Sports
JM3113: Specialized Journalism: Health, Science, Environment, Technology
JM3114: Specialized Journalism: Politics, Geopolitics
JM3117: News Studio Systems (Production)
JM3116: News Anchoring
JM3117: News Pipeline Project I
JM3121: Film Marketing
JM3122: Exploring Indian and World Cinema
JM3123: Studio Systems (Production)
JM3124: Advanced Audiovisual Technology
JM3127: Production Pipeline I
JM3131: Film Marketing
JM3132: Creative Strategy
JM3133: Writing for Communication Management
JM3134: Corporate Communication
JM3137: Internal Communication Pipeline I
Semester 6
JM3212: Development Communication and Long-Form Journalism
JM3213: Photojournalism
JM3214: Copy Editing
JM3215: Independent Journalism
JM3216: Writing for emerging media technology
JM3217: News Pipeline II
JM3222: Development Communication and Documentary
JM3223: Ad Film and Corporate Film Making
JM3224: Storytelling Through Modelling and Animation
JM3226: Writing for emerging media technology
JM3227: Production Pipeline Project II
JM3232: Account and Media Planning
JM3233: Ad Film, Corporate Film Making
JM3234: Functions of PR
JM3235: Experiential Marketing, Planning, and Management
JM3236: Writing for emerging media technology
JM3237: Internal Communication Pipeline II
Semester 7 (Honours)
Research Methodology
Media Entrepreneurship
Advanced Media Theories
Advanced Storytelling Techniques
Media and Brand Management Techniques
Research Proposal Writing Workshops
Special topics (independent study)
Semester 8 (Honours)

Core Courses

Print Media Radio Television Advertising Theories of Mass Communication
Photography Film Making Event Management Public Relations Media law / Media Ethics
Business of Media Social Media Digital Content Management Multimedia Mobile Media
Native Advertising Data Journalism

Minor Projects

Campus paper Individual Blogs/ Student website TV News Bulletin RTI Queries based reports Choice of Media Graduation Project – Dissertation


Internship I

  • Between Second and Third Semesters
  • Print / Web / Social Media / Advertising

Internship II

  • Between Fourth and Fifth Semesters
  • Television / Public Relations / Event Management

General Awareness

  • Collaborative Learning
  • Google Docs
  • Wikis

Pedagogic Philosophy

The School of Media’s objectives student-centric. Broadly, the following three testable markers will define the School’s pursuit:

  • Conceptual Competency
  • Professional Competency
  • Ethical Competency

Thus, competency-building becomes the fulcrum of the interface between the student and the institution. These are elements not only for a student in the commitment to their role and exercise of responsible agency, but also for the institution in its commitment to the student. This means that competency should not be defined in narrow curricular or practical success terms, but as the development of a personality that is professionally, critically, and ethically superior—thinking problem-solving researchers and professionals who can rethink paradigms and not become cookie-cutter bench-warmers.

To bolster that goal, the School’s approach will be multi-pronged in the sense that the student must be prepared both in and out of classrooms. Some forms this would take would bridge traditionally disparate paradigms:

  • Professional and academically grounded programs.
  • Interdisciplinary with high emphasis on research.
  • Project- and evidence-based progression in learning, creating and documenting tangible footprints of learning as
    the student progresses.

Course Plan

First Semester
Course Title Lecture (L) Hours per week Tutorial (T) Hours per week Practical (P) Hours per week Total Credits
News Writing 02 00 04 04
Editing and Design 02 00 04 04
Digital Photography 01 00 06 04
Business of Media 03 00 00 03
Minor Project (Campus Paper) 00 01 06 04
Total 08 01 20 19
 Second Semester  
Course Title Lecture (L) Hours per week Tutorial (T) Hours per week Practical (P) Hours per week Total Credits
Digital Content Management 02 00 04 04
Social Media 02 00 04 04
Basics of Advertising 03 00 02 04
Native Advertising 02 00 00 02
Environmental Studies 02 00 00 04
Minor Project (Blogs/Web Reports) 00 00 08 04
Total 11 00 18 20
 Third  Semester 
Course Title Lecture (L) Hours per week Tutorial (T) Hours per week Practical (P) Hours per week Total Credits
Internship 06
Radio Theory 02 00 00 02
Radio Practical 00 00 06 03
Television Journalism 01 00 04 03
Television Production 00 00 06 03
Public Relations 02 00 02 03
Minor Project (Television) 00 01 06 04
Total 05 01 24 26
 Fourth Semester
Course Title Lecture (L) Hours per week Tutorial (T) Hours per week Practical (P) Hours per week Total Credits
Digital Film Making 01 00 06 04
Data Journalism 01 00 04 03
Event Management 02 00 02 03
Corporate Communication 02 00 02 03
Brand Management and Media Planning 03 00 00 03
Minor Project (RTI Queries) 00 01 06 04
Total 09 01 20 21
 Fifth Semester
Course Title Lecture (L) Hours per week Tutorial (T) Hours per week Practical (P) Hours per week Total Credits
Internship 06
Theories of Mass Communication 03 00 00 03
Mobile Media 01 00 06 04
Business Journalism 01 00 04 03
Social Media Marketing 02 00 02 03
Media Ethics 03 00 00 03
Minor Project 00 01 06 04
Total 10 01 18 26
 Sixth Semester
Course Title Lecture (L) Hours per week Tutorial (T) Hours per week Practical (P) Hours per week Total Credits
Media Law 03 00 00 03
Multimedia 00 00 06 03
Sports Journalism 01 00 04 03
Web Analytics 01 00 02 02
Event Planning & Evaluation 02 00 02 03
Graduation Project 00 01 08 08
Total 07 01 22 22

Credit Distribution

Core Courses Internships Projects Env.
I 15 04 19
II 14 04 02 20
III 16 06 04 26
IV 17 04 21
V 16 06 04 26
VI 14 08 22
Credits 92 12 28 02 134

Theory Vs Practical Hours

Classroom Lectures 08 11 05 09 10 07 50
Practical Work 20 18 24 20 18 22 122

Course Components

  • Course Objectives
  • Learning Outcomes
  • Well-defined Modules
  • Examination Scheme
  • Text and References