Quick facts
Ms. Anuja Premika is an Assistant Professor in the Department of Humanities & Social Sciences at Mahindra University, whose work examines digital cultures, social media, and the creator economy through feminist media studies. She is completing her Ph.D. in Communication at the University of Hyderabad, has been a Visiting Research Fellow at ANU’s Centre for the Public Awareness of Science, and has published on topics such as Indian femininity in streaming media, wellness influencing, Bookstagram, Inktober, and colourism on Instagram.
Publications
No publications added yet.
Research
No Research Interests added yet.
Anuja Premika
Assistant Professor
Anuja Premika is completing her Ph.D. from the Department of Communication at the University of Hyderabad. Her work engages with questions of digital cultures, social media, and the creator economy through the lens of feminist media studies.
She has served as a Visiting Research Fellow at the Centre for the Public Awareness of Science (CPAS) at the Australian National University in Canberra. Her research and writing span peer-reviewed journal articles, book chapters, handbook contributions, and research reports, and she has presented her work at leading international and national forums, including the International Association for Media and Communication Research (IAMCR), the International Communication Association (ICA), and the Association of Internet Researchers (AoIR).
In addition to her academic work, Anuja has contributed as an independent writer to several national and regional publications.
- Ph.D. (pursuing), Department of Communication, University of Hyderabad
- Master of Arts, Mass Communication and Journalism, St. Francis College, Hyderabad
- Bachelor of Design, Fashion Communication, National Institute of Fashion Technology (NIFT), Hyderabad
- Premika, A., & Raman, U. (2025). Never Have I Ever felt super Indian: constructing Indian femininity and recasting the “other.” Media International Australia. https://doi.org/10.1177/1329878X251367505
- Premika, A., & Kasturi, S. (2025). Wellness influencing in India: Ayurveda and identity on social media. In The Routledge Handbook of Lifestyle Journalism (pp. 202–218). Routledge. https://doi.org/10.4324/9781003396727-17
- Raman, U., & Premika, A. (2024). Creating and curating the performing object: Self-Making on #Bookstagram and #Inktober. In A. Ray, E. G. Dattatreyan, U. Raman, & M. Web (Eds.), Digital Expressions of the Self(ie): The Social Life of Selfies in India (pp. 97–128). Routledge. http://doi.org/10.4324/9781032694726-6
- Raman, U., Mohan, A., & Premika, A. (2022). Staging Aggressive Masculinity: Report of a Media Monitoring Project (Issue January). https://13y.65a.myftpupload.com/wp-content/uploads/2022/01/M3-Report-Final-30-Jan.pdf
- Premika, A. (2021). Colourism and Representation: An Analysis of Beauty Brands on Instagram. Journal of Media and Communication, 5(2), 78–96. http://jmc.cutn.ac.in/docs/JM&C2021Dec5.pdf
Google Scholar Profile: https://scholar.google.com/citations?user=mpM0LuEAAAAJ&hl=en
- Assistant Professor, Mahindra University (Present).
- Senior Research Fellow (2023-2025), Junior Research Fellow (2020-2023) – Department of Communication, University of Hyderabad. UGC-NET funded PhD candidate and Teaching Assistant.
- Visiting Research Fellow – Centre for the Public Awareness of Science (CPAS), Australian National University, Canberra (Jul 2024 – Aug 2024 )
- Independent contributor – The New Indian Express (2017), Femina (2018-2020), Wow Hyderabad Magazine (2019-2022)
Digital cultures, social media, cultural production, creator economy, feminist media studies
