Dr. Yayati Gupta is an Assistant Professor in the Computer Science & Engineering Department at Mahindra University École Centrale School of Engineering. She is also an instructor for a couple of NPTEL/SWAYAM courses (Social Networks, Joy of Computing).
She holds a Ph.D. in Computer Science and Engineering from Indian Institute of Technology Ropar (November 2017). Her research primarily focuses on Social Network Analysis and Complex Networks. The major research projects include “Modeling Information Diffusion” and “Understanding Virality of Internet Memes” in online social networks.
Shrivastava, Somyadeep, Dheeraj Chaudhary, Yayati Gupta, and Sanatan Sukhija. "Cost Effective Influence Maximisation." In 2021 International Conference on COMmunication Systems & NETworkS (COMSNETS), pp. 90-93. IEEE, 2021.
Gupta, Y., Iyengar, S. R. S., Saxena, A., & Das, D. (2019). Modeling memetics using edge diversity. Social Netw. Analys. Mining, 9(1), 2:1–2:17.
Roy, P., Gupta, Y., Ramawat, P., K, R., & Iyengar, S. R. S. (2018). A longitudinal study of public emotions during demonetization in india, In Proceedings of the 10th annual meeting of the forum for information retrieval evaluation, FIRE 2018, gandhinagar, india, december 06-09, 2018, ACM.
Kompala, N., Iyengar, S. R. S., & Gupta, Y.(2017). Are we birds of the same feather?, In Proceedings of the 18th international conference on distributed computing and networking, hyderabad, india, january 5-7, 2017, ACM.
Gupta, Y., Das, D., & Iyengar, S. R. S. (2016). Pseudo-cores: The terminus of an intelligent viral meme’s trajectory, In Complex networks VII - proceedings of the 7th workshop on complex networks, complenet 2016, dĳon, france, march 23-25, 2016, Springer.
Gupta, Y., Saini, J. S., Sridhar, N., & Iyengar, S. R. S. (2016). Shifting behaviour of users: Towards understanding the fundamental law of social networks, In 8th international conference on communication systems and networks, COMSNETS 2016, bangalore, india, january 5-10, 2016, IEEE.
Gupta, Y., Saxena, A., Das, D., & Iyengar, S. R. S. (2016). Modeling memetics using edge diversity, In Complex networks VII - proceedings of the 7th workshop on complex networks, complenet 2016, dĳon, france, march 23-25, 2016, Springer.
Saxena, A., Iyengar, S. R. S., & Gupta, Y.(2015). Understanding spreading patterns on social networks based on network topology, In Proceedings of the 2015 IEEE/ACM international conference on advances in social networks analysis and mining, ASONAM 2015, paris, france, august 25 - 28, 2015, ACM.