Rajesh Gaurav
Professor of Practice
rajesh.gaurav@mahindrauniversity.edu.in
Prof. Rajesh Gaurav is a professor of practice in the Marketing area at the School of Management, Mahindra University. He completed his FPM from ISB, Hyderabad. His teaching and research interests revolve around the use of quantitative techniques (Econometrics & ML) in the field of Marketing, Pricing, and Digital Marketing. He has taught courses on Digital Marketing, Marketing Analytics and Business Analytics as a visiting faculty at IIM Indore, Manipal University Jaipur, and other private institutes.
He has a wide variety of industry experience, working on Data Science & Analytics, Data Warehousing, Business Intelligence & Databases. His career has featured engagements with both innovative startups and esteemed Fortune 500 clients, spanning a wide array of industries. Some of his latest project involvements include Dynamic Pricing, Market Mix Modeling, Promotions Optimization, and Price Optimization.
2023
Fellow Programme in Management – Marketing from ISB Hyderabad
2014
PGPX (Postgraduate Program for Executives) MYRA School of Business, Mysore
2001
B. Tech. (Hons) in Mechanical Engineering IIT Kharagpur
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Book Chapter
2017
Working papers
Gaurav, Rajesh & Gangwar, Manish – “Aggregate Demand Estimation Using Machine Learning and Econometric Models: An Empirical Analysis”
Gaurav, Rajesh & Gangwar, Manish – “Three-part Tariff Menu Design: The Impact of Free Allowance
on Tariff Choice, Consumption and Firm Revenue”
