Quick facts
Prof. Sidharth Tripathi holds a Ph.D. in Marketing Management from the Indian Institute of Management, Kozhikode. His research focuses on interpersonal persuasion in business-to-consumer selling, salesperson-customer dynamics, and knowledge processes in the sales context. His teaching interests include Marketing Management, Sales Management, Services Marketing, and Customer Relationship Management.
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Sidharth Tripathi
Assistant Professor
Prof. Sidharth Tripathi holds a Ph.D. in Marketing Management from the Indian Institute of Management, Kozhikode.
His research focuses on interpersonal persuasion in business-to-consumer selling, salesperson-customer dynamics, and knowledge processes in the sales context. Methodologically, his work spans theory-driven experiments, survey-based process research, and evidence synthesis, including meta-analytic approaches.
His teaching interests include Marketing Management, Sales Management, Services Marketing, and Customer Relationship Management, and he is committed to an applied, evidence-based pedagogy that integrates conceptual rigor with managerial relevance. He is also a recipient of the NASMEI Research Grant 2025.
He brings nearly eight years of industry experience in sales and business development in the Banking, Financial Services, and Insurance (BFSI) sector, with unique exposure to private (ICICI Bank, Axis Bank) and public banking (SBI) and capital-market institutions (National Stock Exchange), giving him first-hand insight into high-stakes, trust-intensive, and information-asymmetric market environments and enriching his scholarship and classroom engagement with real-world managerial insights.
- From June 2021 to April 2026: Ph.D., Indian Institute of Management, Kozhikode, India
- From July 2011 to May 2013: MBA, Institute of Management Studies, Banaras Hindu University, Varanasi, India.
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- From June 2026 to present: Assistant Professor, Marketing, Mahindra University, Hyderabad
- From April 2017 to December 2020: Assistant Vice President, State Bank of India, Hyderabad
- From May 2016) to April 2017: Manager, Axis Bank, Gurgaon
- From July 2015) to April 2016: Assistant Manager, National Stock Exchange, New Delhi
- From June 2013 to July 2015: Deputy Manager, ICICI Bank, Hyderabad
His research focuses on interpersonal persuasion in business-to-consumer selling, Sales management, salesperson-customer dynamics, and knowledge processes in the sales context. Methodologically, his work spans theory-driven experiments, survey-based process research, and evidence synthesis, including meta-analytic approaches.
