Soumya Singh

My broad research areas of interest are in the consumer behavior domain such as better marketing for a better world and services marketing. More specifically, my research focuses on consumer wellbeing, prosocial consumption, service inclusion, subsistence marketplaces, and vulnerable populations. Research, I believe, is an ongoing journey wherein new interests and challenges connect dots with the knowledge distilled and accumulated over each passing project. I plan to apply my research experience to continue working on these domains with openness to new connecting dots.