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Bachelor of Business Administration (BBA)

A 3-year undergraduate programme co-created with Cornell University’s SC Johnson School of Business, designed to build leadership, and a global business perspective.

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BBA Overview 

Mahindra University (MU) Hyderabad’s newly established School of Management is offering several interdisciplinary three-year BBA degree programmes from the academic year 2026-27. Our academic partner is Cornell University’s SC Johnson College of Business, USA. We prepare students to lead in a fast-changing economy by blending solid business fundamentals with practical skills in analytics, digital tools, strategic thinking, and problem-solving. The programme emphasises real-world application through case studies, simulations, internships, and industry immersion. Students experience:

Business fundamentals with digital fluency

Learn core management principles alongside practical training in analytics and digital tools to solve real business challenges.

Global exposure

Participate in the Cornell University immersion and engage with international faculty and peers to broaden your business perspective.

Career-linked internships

Apply classroom learning in workplace settings through internships and consulting projects that strengthen employability.

Leadership and innovation

Develop leadership potential through capstone projects, case competitions, and student-led business initiatives.

Fee structure
Eligibility criteria
Important dates

Specialisations

Choose a focus area to shape your career path.

BBA in Entrepreneurship & Family Business

BBA in Digital Technologies

BBA in Computational Business Analytics

BBA in Applied Economics & Finance

*Up to a maximum of 15% of the overall intake will be kept for NRI / PIO applicants

** BBA (Entrepreneurship & Family Business Programme) will be offered in collaboration between the Centre for Entrepreneurship and the School of Management (SoM)

MU’s vision

  • Mahindra University School of Management (MU-SoM) aspires to become a leading business school in India by developing ethical, innovative, entrepreneurial, technologically astute, culturally aware and socially conscious managers, leaders and scholars who will contribute to the development of the economy and society.
  • MU has an international faculty roster with rich industry and academia backgrounds, global exposure, and research focus, as well as contemporary curricula that are periodically reviewed and updated to align with global business requirements.

International programme highlights

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Our academic partner, Cornell’s SC Johnson School of Business, helps us with strategy formulation, curricula and course structures, faculty mentoring, delivery of lectures by visiting professors from Cornell and student immersions at their Ithaca, NY (USA) campus.

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We offer three Bachelor’s degrees, with a special emphasis on preparing our graduates for the digital economy.

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Research productive faculty with PhDs from reputed international as well as Indian universities and business schools.

settings

Industry connections, through Mahindra Group and in particular with the technology ecosystem through Tech Mahindra.

Submitting SAT scores

FAQs

You’ll learn from experienced academics, visiting international professors, and industry experts who blend theory with practical insight.

Mahindra University partners with 20+ global institutions offering exchanges, visiting faculty engagements, and collaborative projects.

The career services office supports you with CV workshops, interview coaching, and placement drives with top recruiters.

Yes. Students can join start-up bootcamps, pitch for mentorship, and participate in innovation initiatives.

Students enjoy access to digital business labs, Bloomberg terminals, a world-class library, sports facilities, and a vibrant student community.

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BBA in Digital Technologies

A 3-year programme designed for future-ready leaders, integrating business management with digital innovation to help students drive growth and transformation in the modern economy.

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BBA in digital technologies overview 

The program equips students with the mindset, analytical tools, and digital expertise required to manage business innovation and transformation. With a focus on integrating business strategy and emerging technologies, it combines management principles with data-driven decision-making to prepare students for dynamic, tech-enabled business environments. Students experience:

Digital Business Foundations

along with a strong base in business operations, marketing, and finance while understanding digital ecosystems shaping the global market.

Technology driven strategy

Learn how to design and implement digital strategies that align with organizational goals and improve business performance.

Innovation and analytics

Engage with technologies like AI, IoT, data analytics, and blockchain to enhance decision-making and innovation.

Industry projects and exposure

Participate in live projects, case studies, and internships that connect theory with real-world business challenges.

Fee structure
Eligibility criteria
Important dates

Digital technologies and the transformation of the business landscape

“Worldwide it spending is projected to total $3.9 trillion in 2021, an increase of 6.2% from 2020, according to the latest forecast by Gartner, Inc. Worldwide it spending declined by 3.2% in 2020 as cios prioritised spending on technology and services that were deemed ‘mission-critical’ during the initial stages of the pandemic.” – Gartner 2020

“Dentsu Digital Report 2021 reveals that digital media will grow by 20% to reach a market size of ₹18,938 crore by 2021 and, with a cagr of 22.47%, to reach ₹23,673 crore by 2022.” – Business Insider 2020

The digital economy has unlocked new opportunities for the business world, while simultaneously creating new areas of competition in both traditional and emerging sectors of the economy. Companies are increasingly going digital in order to reduce costs, enhance performance, deliver new products and services, and adopt new business models that were not previously possible.

Gartner forecasts worldwide it spending to grow by 6.2% in 2021.

Indian digital media will grow by 20% to reach a market size of ₹18,938 crore by 2021: Dentsu Digital Report 2021.

As organisations adapt to this new reality, they are increasingly seeking employees (at every level) with ‘digital thinking’ who are comfortable with digital tools and technologies, understand the digital landscape, and can apply these skills to everyday work.

BBA digital technologies is specifically designed for students who would like to build a career in the exciting world of digital. It prepares students with digital skills and tools that are highly sought after by industry at every level.

The programme envisions digital skills across five dimensions. The detailed BBA digital technology curriculum is provided at the end of the document. Some of the potential job roles for which students of this programme will be qualified include:

  • Business analyst in IT firms
  • E-commerce analysts and category managers (in e-commerce firms and FMCG firms)
  • Digital marketing strategy and operations (across several industries, both B2B and B2C)
  • Consultants

Programme highlights

Our curriculum is built to establish strong foundations, followed by opportunities for specialisation and experiential learning.

  • Duration: 3 years / 6 semesters
  • Comprehensive business foundations (in Finance, Accounting, Operations, Marketing, OBHR, strategy)
  • Specialise in digital business with focus on information systems, digital marketing, ecommerce, and data analytics and visualization
  • 3 week international immersion in Cornell University, Ithaca, NY
  • Focused on creating industry-ready graduates who can work in ecommerce, digital marketing, business analysis and technology industries

Key differentiators

  • One of the very few BBA programmes of its kind in India that provides a solid grounding in business disciplines as well as in digital technologies.
  • The only programme with an Ivy League collaboration – Cornell University faculty help to design the programme, will teach on the programme, and Cornell will host our students on its Ithaca, NY campus.
  • Focused on creating industry-ready graduates who can work in data-rich industries such as retail (online and offline), fast-moving consumer goods, banking, financial services and insurance (BFSI), consulting, travel and hospitality, etc.
  • We also expect demand for the skills and competencies provided by this programme to grow within the digital start-up ecosystem, technology firms, and the burgeoning e-commerce and digital marketing industry in India.

Who should take this programme?

  • Students with PCM majors who aspire careers in technology without an engineering degree
  • Students with non-PCM majors (Biology, Commerce, etc) who are looking for a career shift into the technology domain including areas related to e-commerce and digital marketing (with a solid foundation for MS programs in Technology/Business, MS in Digital marketing, MS in Business analytics, MS in Cybersecurity)
  • Helpful to students from a family business backgrounds who plan to use this as a springboard for modernization and digitization of their family businesses.

Important details

Eligibility CriteriaMathematics as a subject in +2 level is a prerequisite for this course.
Students having Economics and Statistics as supplementary subjects will have an added advantage.
Good communication skills (verbal and written) will be helpful
Tuition Fee5 Lac/Annum; food, accommodation and international immersion will be extra
SemesterCourse NameCourse CodeCreditsArea
Semester 1Principles of Marketing 1SMCC11403Marketing
Semester 1MircoeconomicsSMCC11103Economics
Semester 1Financial AccountingSMCC11203Finance
Semester 1Introduction to StatisticsSMCC11603MIS & Analytics
Semester 1Business CommunicationsSMCC11002Marketing
Semester 1Computers and Computing for BusinessSMCC12703MIS & Analytics
Semester 1Entrepreneurship & Family Business course 1 [University Level Course]2General Management
Semester 2Corporate FinanceSMCC12303Finance
Semester 2Earth and EnvironmentSMCC11073Economics
Semester 2Research TechniquesBBAD21023Economics
Semester 2Computational Tools for Data & Analysis3MIS & Analytics
Semester 2Principles of ManagementSMCC12503General Management
Semester 2MacroeconomicsSMCC12113Economics
Semester 2Entrepreneurship & Family Business course 2 [University Level Course]SMCC12902General Management
Summer ImmersionENTREPRENUERSHIP, INNOVATION AND TECHNOLOGYSMCC13914
Semester 3UI/UX Design PrinciplesBBAD21733
Semester 3Financial MarketsSMCC22333
Semester 3Principles of Ecommerce & MarketplacesSMCC22423
Semester 33
Semester 3Digital Marketing and Social Media EngagementSMCC21413
Semester 3Strategic ManagementSMCC21843General Management
Semester 4Data Warehousing, BI, and Visualization (Power BI)BBAD21733
Semester 4Online Advertising, Search (SEO+SEM), Web AnalyticsSMCC22333
Semester 4Management Information SystemsSMCC21723MIS & Analytics
Semester 4University level course/VAC/TBD2General Management
Semester 4Business Communications 2 (Storytelling for Business)BBAD21033
Semester 43
Semester 4IRM (Optional)SMCC31073
Semester 4INTERNSHIP/WORKSHOP/PROJECTSMCC23924
Semester 5Connected Technologies (IOT models, Cloud, Privacy)BBPC31761.5
Semester 5Production & Operations ManagementBBPC32681.5
Semester 5Customer Experience (CX)BBAD31453
Semester 5Branding & Brand Management3
Semester 5Marketing Analytics, Social Data MiningBBPC31663
Semester 5Management Consulting MethodsSMCC22803
Semester 5University level course/VAC/TBD2
Semester 6E-Business AnalysisBBAD32493
Semester 6Principles of Marketing – II (Advt & Media)BBAD31443
Semester 6Leadership & TeamworkBBPC31523
Semester 6Advanced Data Analytics using ExcelBBAD32073
Semester 6Business LawBBPC21033
Semester 6Capstone CourseSMCC32063
Semester 6IRM (Optional)SMCC31073
Semester 6PORTFOLIOSMCC32834

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BBA in digital technologies – shaping the future

FAQs

The programme integrates core business principles with modern digital tools and technologies, preparing students to lead innovation and manage transformation in tech-driven industries.

Yes. Students gain practical experience through projects involving analytics, artificial intelligence, IoT, and digital strategy simulations.

Industry projects and internships form an integral part of the programme, allowing students to apply classroom learning to practical, real-world contexts.

Graduates can work in business analysis, digital marketing, data analytics, consulting, or product management across diverse sectors that value technology-driven business insights.

The university offers mentorship, placement support, and partnerships with leading industries to ensure graduates are prepared for evolving business and technology landscapes.

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BBA in Computational Business Analytics

A 3-year programme designed to build analytical leadership and digital fluency through to prepare future-ready professionals.

Apply now
Download admission information

BBA in computational business analytics overview 

Our programme empowers students to merge managerial insight with analytical precision. This programme develops data-driven decision-making skills while fostering strategic thinking, innovation, and leadership. Students experience:

Global learning ecosystem

shaped with Cornell University and international faculty.

Practical business exposure

via live projects, consulting assignments, and internships.

Specialisation driven pathways

in technologies, economics, analytics, entrepreneurship etc.

Leadership development

through student-led clubs, networking events, and campus initiatives.

Programme highlights

Our curriculum is built to establish strong foundations, followed by opportunities for specialisation and experiential learning.

  • Duration: 3 years / 6 semesters
  • Comprehensive business foundations
  • Specialization in business analytics with skills and tools required to be able to work with data scientists as well senior decision makers
  • 3 week international immersion in Cornell University, Ithaca, NY
  • E-Cornell courses
  • Jointly offered by School of Management and School of Engineering

Programme outcome

The student, at the end of the BBA Computational Business Analytics program, will have developed good analytical, statistical and problem-solving skills,the ability to communicate effectively with multiple stakeholders, and in particular act as a bridge between the data scientists and decision makers, knowledge and understanding of coding with a good grasp of programming language such as R, Python, Matlab, etc, data visualization skills, and the ability to use tools such as Tableau, the ability to make recommendations on what decisions to take based on the data analytics.

Key differentiators

  • Backed by the Mahindra Group, reputed conglomerate with US$ 20 billion revenues
  • Only programme with IVY LEAGUE collaboration
  • Supercomputer Lab (NVIDIA DGX-1 computer), with focus on AI and 3D immersive experience (Virtual and Augmented reality)
  • Located in Hyderabad, one of the most important education and technology hubs in India
  • 100+ acre green campus where students can play football, cricket field, tennis, badminton (indoor courts), basketball, volleyball, billiards and snooker, and table tennis

Important details

Eligibility CriteriaMathematics as a subject in +2 level is a prerequisite for this course.
Students having Economics and Statistics as supplementary subjects will have an added advantage.
Good communication skills (verbal and written) will be helpful
Tuition Fee5 Lac/Annum; food, accommodation and international immersion will be extra
SemesterCourse NameCourse CodeCreditsArea
Semester 1Principles of Marketing 1SMCC11403Marketing
Semester 1MircoeconomicsSMCC11103Economics
Semester 1Financial AccountingSMCC11203Finance
Semester 1Introduction to StatisticsSMCC11603MIS & Analytics
Semester 1Business CommunicationsSMCC11002Marketing
Semester 1Computers and Computing for BusinessSMCC12703MIS & Analytics
Semester 1Entrepreneurship & Family Business course 1 [University Level Course]2General Management
Semester 2Corporate FinanceSMCC12303Finance
Semester 2Earth and EnvironmentSMCC11073Economics
Semester 2Research TechniquesBBAD21023Economics
Semester 2Computational Tools for Data & Analysis3MIS & Analytics
Semester 2Principles of ManagementSMCC12503General Management
Semester 2MacroeconomicsSMCC12113Economics
Semester 2Entrepreneurship & Family Business course 2 [University Level Course]2General Management
Summer ImmersionENTREPRENUERSHIP, INNOVATION AND TECHNOLOGYSMCC13914
Semester 3Foundations of Mathematics for AnalyticsBBAC21633
Semester 3Financial MarketsSMCC22333
Semester 3Principles of Ecommerce & MarketplacesSMCC22423
Semester 3Mathematical & Numerical Foundations for Economics and FinanceBBAD21023Economics/Finance
Semester 3Digital Marketing and Social Media EngagementSMCC21413
Semester 3Strategic ManagementSMCC21843General Management
Semester 4Data Warehousing, BI, and VisualizationBBAD21733
Semester 4Basic Econometrics with RBAEF21123
Semester 4Management Information SystemsSMCC21723MIS & Analytics
Semester 4University level course/VAC/TBD2General Management
Semester 4Business Communications 2 (Storytelling for Business)BBAD21033
Semester 43
Semester 4IRM (Optional)SMCC31073
Semester 4INTERNSHIP/WORKSHOP/PROJECTSMCC23924
Semester 5Connected Technologies (IOT models, Cloud, Privacy)BBPC31761.5
Semester 5Production & Operations ManagementBBPC32681.5
Semester 5Marketing Analytics, Social Data MiningBBPC31663
Semester 5Time Series Econometrics and ForecastingBAEF31653
Semester 5Game theory and business applicationBAEF31153
Semester 5Management Consulting MethodsSMCC22803
Semester 5University level course/VAC/TBD2
Semester 6AI and ML Approaches to Decision MakingBBAC32693
Semester 6HR AnalyticsBBAC32533
Semester 6Leadership & TeamworkBBPC31523
Semester 6Supply Chain AnalyticsBBAC32053
Semester 6Business LawBBPC21033
Semester 6Capstone CourseSMCC32063
Semester 6IRM (Optional)SMCC31073
Semester 6PORTFOLIOSMCC32834

FAQs

It combines business management knowledge with advanced data analytics, preparing graduates for strategic roles where data interpretation drives business outcomes.

Yes. The programme includes live business projects, industry internships, and case-based learning that provide tangible exposure to analytics-driven decision-making.

The career services office connects students with top recruiters, supports résumé building and interview preparation, and facilitates networking through industry events.

Students benefit from a three-week immersion at Cornell University, gaining global academic exposure and insight into international business practices.

Through teamwork-based projects, student clubs, and mentorship from experienced faculty, students develop communication, analytical, and leadership competencies essential for managerial roles.

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BBA in Applied Economics & Finance

A 3-year programme designed to build deep economic insight and financial acumen.

Apply now
Download admission information

BBA in applied economics & finance overview 

This specialisation blends rigorous training in economic theory, financial strategy, econometrics and data analytics with a foundation in core business education. You learn to interpret macro and micro-economic trends, analyse financial markets, and make strategic decisions in dynamic corporate and economic contexts. Students experience:

Financial markets and analytics immersion

Work with real-time financial data and industry-relevant tools to build capabilities in econometrics, corporate finance and data-driven decision making.

Industry internships and projects

Gain practical exposure through internships and consulting assignments with banking, consulting and finance teams to apply classroom learning in workplace contexts.

Global perspective and exposure

Benefit from international immersion opportunities and input from global faculty to prepare for cross-border finance and economics roles.

Strategic leadership development

Build decision-making, communication and leadership skills through case studies, live business challenges and mentorship.. 

Fee structure
Eligibility criteria
Important dates

Programme highlights

Our curriculum is built to establish strong foundations, followed by opportunities for specialisation and experiential learning.

  • Duration: 3 years / 6 semesters
  • Comprehensive business foundations (in finance, accounting, operations, marketing, OBHR, strategy)
  • Specialization in economics and finance (with focus on Indian Economy, econometrics, game theory, corporate finance, financial accounting, banking sector, stock markets, digital marketing, ecommerce, and data analytics and visualization)
  • In the near future there would be great demand among the UNICORNs (young companies with valuations exceeding US$ 1 billion) and “FAANG” of the world (Facebook, Amazon, Apple, Netflix and Alphabet (formerly known as Google)
  • 3 week international immersion in Cornell University, Ithaca, NY

Key differentiators

  • One of the very few programmes of its kind in India (and, to our knowledge, only one in South India) offering a BBA with a specialisation in Quantitative Finance and Economics
  • Only programme with IVY LEAGUE collaboration – Cornell faculty will not only help design the program, but will also teach the program.
  • Focus is on creating industry-ready graduates (application of finance and economics theories in the real world)
  • Students trained in this program will master the ability to think critically and develop problem solving capability which is a requirement to work in the consultancy domain.
  • They will also have an advantage to apply and get selected in premier institutes for postgraduate studies, such as Delhi University, JNU, and IIMs and international academic institutions.

Important details

Eligibility CriteriaMathematics as a subject in +2 level is a prerequisite for this course.
Students having Economics and Statistics as supplementary subjects will have an added advantage.
Good communication skills (verbal and written) will be helpful
Tuition Fee5 Lac/Annum; food, accommodation and international immersion will be extra

Programme outcomes

Building on the foundation of Mathematics and Statistics in high School, the student, at the end of the program, will have developed:

  • solid knowledge in the domains of Economics and Finance
  • ability to collect, interpret and analyze both primary and secondary data,
  • good analytical, statistical and problem-solving skills,
  • the ability to communicate effectively with multiple stakeholders, and, in particular act as a bridge between the data scientists and industry leaders,
  • decent knowledge and understanding of coding with a good grasp of programming language such as R, Python, Eviews, etc,
  • the ability to make recommendations on what decisions to take based on the real time macro and micro-data 

Who should take this programme?

  • Students with PCM majors
  • Those majoring in Commerce with Mathematics as a subject, and/or students specializing in Economics and Statistics with Mathematics as a subject
  • Useful to those students who aspire to join Masters and Ph.D. degrees in Economics, Finance and related fields
SemesterCourse NameCourse CodeCreditsArea
Semester 1Principles of Marketing 1SMCC11403Marketing
Semester 1MircoeconomicsSMCC11103Economics
Semester 1Financial AccountingSMCC11203Finance
Semester 1Introduction to StatisticsSMCC11603MIS & Analytics
Semester 1Business CommunicationsSMCC11002Marketing
Semester 1Computers and Computing for BusinessSMCC12703MIS & Analytics
Semester 1Entrepreneurship & Family Business course 1 [University Level Course]2General Management
Semester 2Corporate FinanceSMCC12303Finance
Semester 2Earth and EnvironmentSMCC11073Economics
Semester 2Research TechniquesBBAD21023Economics
Semester 2Computational Tools for Data & Analysis3MIS & Analytics
Semester 2Principles of ManagementSMCC12503General Management
Semester 2MacroeconomicsSMCC12113Economics
Semester 2Entrepreneurship & Family Business course 2 [University Level Course]SMCC12902General Management
Summer ImmersionENTREPRENUERSHIP, INNOVATION AND TECHNOLOGYSMCC13914
Semester 3Managerial EconomicsBAEF21123
Semester 3Financial MarketsSMCC22333
Semester 3Principles of EcommerceSMCC22423
Semester 3Mathematical & Numerical Foundations for Economics and Finance3Economics/Finance
Semester 3Digital Marketing and Social Media EngagementSMCC21413
Semester 3Strategic ManagementSMCC21843General Management
Semester 4Management AccountingSMCC22423
Semester 4Basic Econometrics with Eviews/RBAEF21123
Semester 4Management Information SystemsSMCC21723MIS & Analytics
Semester 4University level course/VAC/TBD2General Management
Semester 4Business Communications 2 (Storytelling for Business)BBAD21033
Semester 4Fixed Income, Credit and Currencies3
Semester 4IRM (Optional)SMCC31073
Semester 4INTERNSHIP/WORKSHOP/PROJECTSMCC23924
Semester 5Game theory business applicationsBAEF31153
Semester 5Time Series Econometrics and ForecastingBAEF31653
Semester 5Global Macroeconomic Policy & Markets3
Semester 5Financial Modelling & Computaional FinanceBAEF31363
Semester 5Management Consulting MethodsSMCC22803
Semester 5University level course/VAC/TBD2
Semester 6Mergers & Acquisitions and Business ValuationsBAEF22353
Semester 6Applied Development EconomicsBAEF32173
Semester 6Investments & Portfolio ManagementBAEF21313
Semester 6Financial Risk ManagementBAEF31393
Semester 6Business LawBBPC21033
Semester 6Capstone CourseSMCC32063
Semester 6IRM (Optional)SMCC31073
Semester 6PORTFOLIOSMCC32834

FAQs

This programme prepares you for roles such as investment analyst, economic consultant, risk manager, financial strategist or corporate finance professional by combining applied economics with finance decision-making skills.

You will engage with live financial data projects, corporate finance simulations and internships that allow you to apply your learning and build a practical portfolio of experience.

The career services office collaborates with industry partners, conducts workshops on financial analysis and interview preparation, and connects students with recruiters in finance, consulting and strategy roles.

Yes. With a strong grounding in econometrics, financial analytics and economic theory, you are well placed to pursue advanced degrees such as an MSc, MBA or PhD in related fields.

International immersion and interactions with global faculty help you understand international economic contexts and financial market dynamics, making you better prepared for careers across borders.

Start your journey with us

Careers
Schedule campus visit
About us
Meet faculty
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