Sales & marketing programme
Digital transformation
Overview
Here is a tightened, landing-page ready version with repetition removed and a more professional tone.
Digital transformation
New digital technologies and data analytics are rapidly reshaping how organisations operate, compete and engage with customers. For business leaders, the ability to leverage technology effectively has become essential for driving growth, innovation and long-term competitiveness.
This certificate programme provides a practical framework for understanding and implementing digital transformation across the organisation. Participants explore how digital tools and data can be applied across key business functions—including operations, finance, marketing, product and service development, manufacturing and sales—to build agile, resilient and sustainable organisations.
Through practical insights, tools and frameworks, participants learn how to identify disruption opportunities, define a clear digital strategy and develop an implementation roadmap. The programme enables leaders to determine what to transform, how to implement change and how to measure the potential return on investment, helping organisations realise the full value of digital transformation.
Important dates & time
Important dates & time
*Dates and Schedules are subject to change
| Duration | Mode |
|---|---|
| 2 sessions per week | Live-Virtual |
Prof. Pradeep Racherla
Dr. Racherla is a Professor of Marketing and Head of the Department (Digital Technologies) at Mahindra University School of Management. He is a digital Transformation/Strategy consultant and trainer, and worked with several multi-national firms and start-ups in India and the United States.
Racherla’s areas of expertise include Digital Transformation, Digital & social media marketing, Ecommerce business models, Marketing research & analytics. Currently, he is working on research projects related to digital innovation, go-to-market strategy, and neuro-marketing
Till 2015, he was the Director of Post-Graduate Programs at Woxsen School of Business, Hyderabad. Prior to joining Woxsen, he was the Gene Edwards Professor of Banking and Assistant Professor of Marketing at West Texas A&M University.
He received several awards and honors for his research and teaching. His 2015 research article was recognized as one of the Top 50 most downloaded and cited works across 500 business journals in the world (Emerald Citation of Excellence). In 2010 and 2011, he received the West Texas A&M University Research excellence award and the Texas A&M system teaching excellence award. Other awards include best doctoral researcher awards at Fox Business School.
Dr. Racherla is an empaneled ‘Visiting Professor’ for EMBA and Executive Education programs at ISB, XLRI, SPJain Global (Dubai & Singapore), and Greatlakes Institute of Management.
Prof. Srinivas Pingali
Srinivas is currently a Professor of Practice at the Mahindra University’s School of Management. He was earlier a Faculty at the Indian Institute of Management, Udaipur. He has taught courses in Digital Transformation, Digital Technologies, B2B Markets, Digital Marketing, and Entrepreneurship. He had won teaching excellence awards for the years 2020-21 and 2021-22, while at IIMU.
Srinivas conducts Management Development Programs for both large corporations and small business owners. He has taught Executives in diverse organizations like the Reserve Bank of India, Hindustan Zinc, TiE, UCC, AMA and Corteva. Srinivas is a regular speaker on digital transformation, platform-based services, innovation, and SME strategies. He has co-authored two textbooks on Digital Transformation, and IT Sales & Marketing, in addition to a D-I-Y book for small business owners and entrepreneurs. He has also co-authored several case studies and business articles.
Dr Srinivas Pingali has over three decades of varied experience in education & training, product development & innovation, sales & marketing, market research & business operations in multinationals, entrepreneurial companies and academic institutions
Srinivas was a member of the Founding Executive Team at Quatrro Global Services, a leading BPM company headquartered in Atlanta. He has incubated multiple cloud-based services in North America, for over 20 years. He was earlier a Partner at Accenture, and built Accenture’s BPO capabilities in India. Before joining Accenture, Srinivas was a member of the founding team of Spectramind, led by BPO industry pioneer Raman Roy. Before Spectramind, Srinivas spent close to a decade in various marketing and market research roles in ITC, NFO and the Tata Group. University of Illinois at Urbana-Champaign. He is an Executive Fellow of Management (Doctoral equivalent) from the Indian School of Business, Hyderabad. Srinivas is a Chemical Engineer from College of Technology, Osmania University, India, and holds an MBA in Marketing from the University of Illinois at Urbana-Champaign. He is an Executive Fellow of Management (Doctoral equivalent) from the Indian School of Business, Hyderabad.
Key programme objectives
- Understanding the Competitive Landscape, identifying key trends that create opportunities as well as pose threats; Redefine & articulate the new Strategy
- Get inspiration from different industries in digital transformation
- Identifying key areas of focus, strategic choices & business opportunities
- Develop business models for each identified business opportunity
- Create value propositions, innovation approaches, revenue models and digital partnership ecosystem
- Create an implementation plan, to implement the new business strategy for the digital world
Key topics Covered
- Lead Generation without spending money
- 2 Macro and 5 Micro strategies of Prospecting
- 4 Golden rules of Follow up
- Handling objections in a right way
- Negotiating from the position of weakness
- 7 different ways to close a sale
For whom?
Business leaders and mid to senior executives who aspire to drive digital transformation agenda or are in the midst of implementing a major transformation in the company.
It would be beneficial to bring teams from multiple functions / business lines in the firm, so they can learn the tools to build a strong digital culture across the entire organization, efficiently integrate technology & processes, and design better end-to-end customer experiences
Sales & marketing category
Currently, the following certificate programmes are offered, with additional programmes planned in the coming months.
Marketing in the digital era
Digital transformation
B2C sales excellence
