Quick facts
Sarthak Mohapatra’s work lies at the intersection of marketing, ethics, and societal well-being, with a particular focus on subsistence marketplaces and marketplace dignity. His academic journey combines critical inquiry with practical exposure across corporate, infrastructure, and non-profit sectors. Alongside his research and teaching interests in marketing and consumer behavior, he is deeply interested in understanding how markets influence human experiences, communities, and sustainable development.
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Sarthak Mohapatra
Assistant Professor
Sarthak Mohapatra is an Assistant Professor in the School of Management at Mahindra University, specializing in Marketing. He completed his PhD in Marketing from the Indian Institute of Management Calcutta in 2025 and holds an MBA and B.Tech degree. His research interests include subsistence marketplaces, critical theory, market ethics, spirituality, and marketplace dignity.
Prior to joining Mahindra University, he worked as a Teaching Assistant for courses including Marketing Management, Marketing to Bottom-of-the-Pyramid Consumers, and Managing Luxury Business. He has also gained industry and social sector experience through internships at PricewaterhouseCoopers (PwC), Society for Rural Integrated and Youth Association (non-profit), SIMPLEX, and the National Highway Authority of India (NHAI).
- PhD (Marketing), IIM Calcutta, 2025
- MBA, B.Tech
- Venugopal, S., Mohapatra, S., & Aiyar, A. (2024). Crafting Climate Solutions for Nature-Dependent Subsistence Communities: A Dignity-Centric View. Journal of Macromarketing, 1-19. https://doi.org/10.1177/02761467241238177
- Mohapatra, S., & Singh, R. (2024). Dignity lives on: A Comprehensive Review and Critical Reflections on its Relevance and Enduring Impact in Modern Discourse. DECISION, 1-18. https://doi.org/10.1007/s40622-024-00409-9
- Sarthak Mohapatra, & Ramendra Singh (2023). “Tensions in Transition: A Tug-of-war between Order and Chaos at Dasmantpur” – Case study published under IIMC Case Research Centre.
Google Scholar Profile: https://scholar.google.com/citations?user=LRoeWzQAAAAJ&hl=en
- Assistant Professor at School of Management, Mahindra University
- Teaching Assistant – Marketing Management, Marketing to the Bottom-of-the-pyramid consumers, & Managing Luxury Business
- Internships at Pricewaterhouse Coopers (PwC), Society for Rural Integrated and Youth Association (non-profit), SIMPLEX, & National Highway Authority of India (NHAI).
Research Interests lie in the areas of Subsistence marketplaces, Critical theory, Market ethics, Spirituality, Marketplace dignity
