Bachelor of Arts in Journalism & Mass Communication
3- and 4-year undergraduate programmes that build capability to analyse, create and lead communication, grounded in ethical practice and real-world production.
BJMC and BJMC (Hons.) Overview
The programme equips you with core journalistic skills alongside a deep understanding of media systems, culture, and communication theory. You learn to craft compelling stories, produce content across platforms, and respond to the demands of contemporary media environments, balancing theory with practical application. Students experience:
Media fundamentals and storytelling
Learn reporting, editing, media law, media ethics, and communication research, forming the foundation of professional practice.
Multiplatform production training
Train in camera labs, editing suites, and digital production spaces to work across video journalism, print, online storytelling, and multimedia formats.
Practical labs and live projects
Engage in broadcast production, documentary making, social media campaigns, and specialised media coverage exercises that reflect real industry workflows.
Industry exposure and internships
Translate classroom learning into practice with live projects, internships, and workshops with media professionals, preparing you for fast-moving media careers.
Academic structure
The BJMC programme is delivered over 3 years (6 semesters), and the BJMC (Hons.) programme is delivered over 4 years (8 semesters). A course entails classroom and/or laboratory instruction and may commonly include fieldwork, guest interactions, demonstrations, workshops, and open discussions. Over subsequent semesters, core or even specialised courses are offered across emphases. Some of these may cross-reference and be offered jointly across emphases: ready examples include courses in research methods and writing.
Key academic components include:
- Media theory and cultural studies: media ethics, law, and global media systems
- Journalism practice: reporting and editing across platforms
- Production labs: broadcast and digital production, photography, and editing tools
- Advanced media courses: specialised courses in documentary, advertising, PR, and digital storytelling
- Capstone/portfolio: final-year project demonstrating professional competence and creativity
Course outcomes
Industry workshop
- Digital
- Broadcast
- Film and television
- Specialised media
- Animation and gaming
- Advertising
- Public relations
Internship
Social sector internship: A social sector internship or initiative of two to three months at the end of the first year.
Industry internships: Two specialised industry internships of three months each. The University’s placement cell will make every effort to place students in these internships, which may lead to full-time employment opportunities.
Industry areas include: newspapers, digital news, television news, television show production, digital production, OTT platforms, advertising, public relations and corporate communication, event management, digital agencies, animation and gaming production, and editing and VFX studios.
Optional post-course internship or project: An optional six-month internship in the industry or social sector may be undertaken after completion of the programme. Alternatively, students may develop and implement a media entrepreneurship project as a capstone initiative.
Entrepreneurship
An entrepreneurship course in media- or communication-related domains is offered in lieu of any one of the internships. Under this, innovative projects will be incubated, presented to industry experts and to potential investors. Students may opt for domains that may be different from their core specialization.
Eligibility
To apply for the BJMC programme at Mahindra University:
- Completion of 10+2 or equivalent from a recognised board with a minimum 80% aggregate or equivalent grade.
- SAT or CUET scores may be considered, but are not mandatory.
- Shortlisted applicants are typically invited for a panel interview/media aptitude test as part of the selection process.
- Applicants who completed 10+2 under international systems (IB, Cambridge) must submit a UGC equivalence certificate by the published deadline.
Application process:
- Submit the online application via the MU admissions portal.
- Upload academic transcripts, test scores (if applicable), and supporting documents.
- Attend the aptitude test/interview (if applicable).
- Offers are issued on a rolling basis.
| Course | Classes | Lab / Field / Activity | Total Hours | Credits |
|---|---|---|---|---|
| Learning to Learn | 10 | 30 | 40 | 2 |
| Data Communication and Basic Software (MS Office) | 7 | 56 | 63 | 3 |
| Professional Communication | 10 | 30 | 40 | 2 |
| Literature, Art, Storytelling | 25 | 50 | 75 | 3 |
| Photography I: Still and Moving Camera | 20 | 60 | 80 | 3 |
| News Analysis I | 0 | 105 | 105 | 5 |
| Introduction to Media and Communication | 32 | 32 | 63 | 2 |
| Media, Gender, Human Rights | 15 | 30 | 45 | 2 |
| Total | 119 | 393 | 511 | 22 |
| Course | Classes | Lab / Field / Activity | Total Hours | Credits |
|---|---|---|---|---|
| Learning to Learn | 10 | 30 | 40 | 2 |
| Data Communication and Basic Software (MS Office) | 7 | 56 | 63 | 3 |
| Professional Communication | 10 | 30 | 40 | 2 |
| Literature, Art, Storytelling | 25 | 50 | 75 | 3 |
| Photography I: Still and Moving Camera | 20 | 60 | 80 | 3 |
| News Analysis I | 0 | 105 | 105 | 5 |
| Introduction to Media and Communication | 32 | 32 | 63 | 2 |
| Media, Gender, Human Rights | 15 | 30 | 45 | 2 |
| Total | 119 | 393 | 511 | 22 |
| Course | Classes | Lab / Field / Activity | Total Hours | Credits |
|---|---|---|---|---|
| Photography II: Visual Communication & Graphic Design | 10 | 90 | 100 | 5 |
| News Analysis II | 0 | 84 | 84 | 4 |
| Writing Across Platforms | 16 | 64 | 80 | 3 |
| The Indian Constitution | 20 | 20 | 40 | 1 |
| Media and Information Literacy | 10 | 20 | 30 | 1 |
| History and Functions of Media and Journalism | 24 | 48 | 72 | 3 |
| Fundamentals of Business and Entrepreneurship | 8 | 24 | 32 | 1 |
| Introduction to Advertising, PR & Communication Management | 24 | 48 | 72 | 3 |
| Total | 112 | 398 | 510 | 22 |
| Course Code | Course | Credits Offered | Credits Earned | Lectures | Tutorials | Practicals |
|---|---|---|---|---|---|---|
| JM1101 | Learning to Learn | 2 | 2 | 2 | 0 | 0 |
| JM1102 | Photography I | 3 | 3 | 1 | 0 | 4 |
| JM1103 | Introduction to Media and Communication | 2 | 2 | 2 | 0 | 0 |
| JM1104 | Literature, Art, Storytelling | 3 | 3 | 3 | 0 | 0 |
| JM1105 | News Analysis I | 5 | 5 | 5 | 0 | 0 |
| JM1106 | Data Communication & Basic Software | 3 | 3 | 1 | 0 | 4 |
| JM1107 | Professional Communication | 2 | 2 | 2 | 0 | 0 |
| JM1108 | Media, Gender, Human Rights | 2 | 2 | 2 | 0 | 0 |
| Category | Course Code | Course | Credits | Lectures | Tutorials | Practicals |
|---|---|---|---|---|---|---|
| Core | JM2101 | Knowing India: Economy, Society, Culture and Politics | 5 | 3 | 1 | 2 |
| Core | JM2102 | Video Editing and Packaging | 4 | 1 | 1 | 4 |
| Core | JM2103 | Marketing Communication | 3 | 3 | 0 | 0 |
| Core | JM2105 | News Analysis III | 3 | 3 | 0 | 0 |
| Core | JM2106 | Publishing Technology: Print, Digital and Web | 5 | 2 | 2 | 2 |
| Core | JM2107 | Media Consumer Behaviour | 3 | 3 | 0 | 0 |
| Elective | JM2109 | Media Production II | 4 | 0 | 0 | 8 |
| Category | Course Code | Course | Credits | Lectures | Tutorials | Practicals |
|---|---|---|---|---|---|---|
| Core | JM2203 | Communication Research | 3 | 3 | 0 | 0 |
| Core | JM2204 | Social Media | 3 | 1 | 0 | 2 |
| Core | JM2205 | News Analysis IV | 3 | 3 | 0 | 0 |
| Core | JM2208 | Environmental Studies | 2 | 2 | 0 | 0 |
| Journalism Elective | JM2211 | Reporting Across Media | 3 | 0 | 2 | 2 |
| Journalism Elective | JM2212 | Writing and Editing News and Features | 3 | 0 | 2 | 2 |
| Media Production Elective | JM2221 | Television Production | 3 | 0 | 2 | 2 |
| Media Production Elective | JM2222 | Film Appreciation | 3 | 1 | 2 | 0 |
| Communication Management Elective | JM2231 | Digital Marketing | 3 | 1 | 1 | 2 |
| Communication Management Elective | JM2232 | Integrated Marketing Communication | 3 | 2 | 0 | 2 |
| Elective | JM2298 | Capstone Project | 9 | 0 | 0 | 0 |
| Elective | JM2299 | Industry Internship | 9 | 0 | 0 | 0 |
| Category | Course Code | Course | Credits | Lectures | Tutorials | Practicals |
|---|---|---|---|---|---|---|
| Core | JM3107 | Business and Organization of Media | 3 | 3 | 0 | 0 |
| Core | JM3108 | Media Law and Ethics | 3 | 3 | 0 | 0 |
| Journalism Elective | JM3111 | Specialized Journalism: Business | 2 | 2 | 0 | 0 |
| Journalism Elective | JM3112 | Specialized Journalism: Sports | 2 | 2 | 0 | 0 |
| Journalism Elective | JM3113 | Specialized Journalism: Health, Science, Environment, Technology | 2 | 2 | 0 | 0 |
| Journalism Elective | JM3114 | Specialized Journalism: Politics, Geopolitics | 2 | 2 | 0 | 0 |
| Advanced Journalism | JM3115 | News Studio Systems (Production) | 3 | 0 | 2 | 2 |
| Advanced Journalism | JM3116 | News Anchoring | 3 | 0 | 2 | 2 |
| Advanced Journalism | JM3117 | News Pipeline Project I | 3 | 0 | 2 | 2 |
| Track | Course Code | Course | Credits | Lectures | Tutorials | Practicals |
|---|---|---|---|---|---|---|
| Journalism Core | JM3217 | News Pipeline II | 10 | 0 | 5 | 10 |
| Media Production Core | JM3227 | Production Pipeline II | 10 | 0 | 5 | 10 |
| Communication Mgmt Core | JM3237 | Internal Communication Pipeline II | 10 | 0 | 5 | 10 |
| Course Code | Course | Credits | Lectures | Tutorials | Practicals |
|---|---|---|---|---|---|
| JM4101 | Research Methodology | 4 | 3 | 1 | 0 |
| JM4102 | Media Entrepreneurship | 3 | 1 | 1 | 2 |
| JM4103 | Advanced Media Theories | 3 | 2 | 1 | 0 |
| JM4104 | Advanced Storytelling Techniques | 3 | 2 | 0 | 2 |
| JM4105 | Media and Brand Management Techniques | 3 | 2 | 1 | 0 |
| JM4106 | Research Proposal Writing Workshops | 2 | 1 | 1 | 0 |
| JM4107 | Special Topics (Independent Study) | 2 | 0 | 1 | 2 |
| Course Code | Course | Credits | Lectures | Tutorials | Practicals |
|---|---|---|---|---|---|
| JM4298 | Research / Project | 12 | 0 | 6 | 12 |
| Course Code | Course Name |
|---|---|
| JM1101 | Learning to Learn |
| JM1102 | Photography I: Still and Moving Images |
| JM1103 | Introduction to Media and Communication |
| JM1104 | Literature, Art, Storytelling |
| JM1105 | News Analysis I |
| JM1106 | Data Communication and Basic Software |
| JM1107 | Professional Communication |
| JM1108 | Media, Gender, Human Rights |
| JM1201 | History of Media |
| JM1202 | Visual Communication and Graphic Design |
| JM1203 | Introduction to Advertising, PR and Communication Management |
| JM1204 | Fundamentals of Writing and Editing |
| JM1205 | News Analysis II |
| JM1206 | Media Technologies |
| JM1207 | Professional Ethics in Media |
| JM1208 | The Indian Constitution |
| JM1299 | Social Sensitization Internship / Guided Project |
| JM2101 | Knowing India: Economy, Society, Culture and Politics |
| JM2102 | Video Editing and Packaging |
| JM2103 | Marketing Communication |
| JM2105 | News Analysis III |
| JM2106 | Publishing Technology: Print, Digital and Web |
| JM2107 | Media Consumer Behaviour |
| JM2203 | Communication Research |
| JM2204 | Social Media |
| JM2205 | News Analysis IV |
| JM2208 | Environmental Studies |
| JM3107 | Business and Organization of Media |
| JM3108 | Media Law and Ethics |
| JM3115 | News Studio Systems (Production) |
| JM3116 | News Anchoring |
| JM3117 | News Pipeline Project I |
| JM3217 | News Pipeline II |
| JM3227 | Production Pipeline II |
| JM3237 | Internal Communication Pipeline II |
| JM4101 | Research Methodology |
| JM4102 | Media Entrepreneurship |
| JM4103 | Advanced Media Theories |
| JM4104 | Advanced Storytelling Techniques |
| JM4105 | Media and Brand Management Techniques |
| JM4106 | Research Proposal Writing Workshops |
| JM4107 | Special Topics (Independent Study) |
| JM4298 | Research / Project |
| Course Code | Course Name |
|---|---|
| JM2211 | Reporting Across Media |
| JM2212 | Writing and Editing News and Features |
| JM3111 | Specialized Journalism: Business |
| JM3112 | Specialized Journalism: Sports |
| JM3113 | Specialized Journalism: Health, Science, Environment, Technology |
| JM3114 | Specialized Journalism: Politics and Geopolitics |
| JM3212 | Development Communication and Long-Form Journalism |
| JM3213 | Photojournalism |
| JM3214 | Copy Editing |
| JM3215 | Independent Journalism |
| JM3216 | Writing for Emerging Media Technology |
| Course Code | Course Name |
|---|---|
| JM2109 | Media Production II |
| JM2221 | Television Production |
| JM2222 | Film Appreciation |
| JM3121 | Film Marketing |
| JM3122 | Exploring Indian and World Cinema |
| JM3123 | Audiovisual Studio Systems (Production) |
| JM3124 | Advanced Audiovisual Technology |
| JM3127 | Production Pipeline Project I |
| JM3222 | Development Communication and Documentary |
| JM3223 | Ad Film / Corporate Film Making (Workshops) |
| JM3224 | Storytelling Through Animation |
| JM3226 | Writing for Emerging Media Technology |
| Course Code | Course Name |
|---|---|
| JM2231 | Digital Marketing |
| JM2232 | Integrated Marketing Communication |
| JM3131 | Film Marketing |
| JM3132 | Creative Strategy |
| JM3133 | Writing for Communication Management |
| JM3134 | Corporate Communication |
| JM3137 | Internal Communication Pipeline I |
| JM3232 | Account and Media Planning |
| JM3233 | Ad Film / Corporate Film Making (Workshops) |
| JM3234 | Functions of PR |
| JM3235 | Experiential Marketing, Planning and Management |
| JM3236 | Writing for Emerging Media Technology |
Fee structure:
| Category | Academic fees | Hostel charges | Caution deposit* |
|---|---|---|---|
| Indian students | ₹4,00,000 | ₹1,70,000 (optional) | ₹20,000 |
| PIO/NRI students | USD 7,000 | USD 3,000 (optional) | USD 400 |
*Refundable at the end of study or graduation. Hostel stay is mandatory for B.Tech students. Fees are subject to revision each year.
FAQs
The BJMC is a three-year full-time undergraduate degree, typically structured across six semesters with an optional honours extension.
Applicants may be required to sit a panel interview or media aptitude assessment. Standardised tests such as SAT or CUET may be considered, but are not mandatory.
No. Hostel accommodation is optional for BJMC students.
Students train in broadcast studios, editing suites, camera labs, and digital media workshops aligned with contemporary media practice.
Graduates work as journalists, content creators, producers, digital media strategists, public relations specialists, and communication consultants across media, corporate, and creative sectors.
