Ph.D. in Business Administration (Marketing)
A programme designed for scholars who want to pursue rigorous, theory-driven and empirically grounded research in marketing and allied areas of management.
Programme overview
The Ph.D. in Marketing prepares scholars to conduct and publish rigorous research on applied marketing problems. The programme emphasises theoretically grounded empirical analysis and the use of advanced quantitative methods to address managerially relevant marketing questions. Students develop strong research capabilities while working closely with faculty in an active and collaborative research environment.
Theory-driven research training
Advanced engagement with marketing theory, consumer behaviour, strategy and contemporary research literature that supports original scholarly inquiry.
Methodological depth and rigour
Structured exposure to quantitative research methods and analytical techniques for designing and executing high-quality empirical marketing research.
Research-focused academic culture
Participation in seminars, colloquia and collaborative research discussions that strengthen critical thinking and support the development of a strong research pipeline.
Close faculty supervision
Individual guidance from experienced faculty members to support research design, academic writing, publication development and preparation for academic careers at leading universities.
Core areas
Consumer behaviour
Focuses on developing and testing theories to understand consumer decision-making across diverse marketing contexts. Research in this area draws on insights from consumer behaviour as well as cognitive and social psychology. Faculty research topics include haptic perception and consumer responses, anthropomorphism, and branding.
Marketing strategy in the digital world
Examines how firms design and implement marketing strategies in an increasingly digital environment. Students study consumer behaviour in digital contexts as well as organisational strategies across digital channels. Research topics include digital marketing strategy, digital business model innovation, and marketing measurement and analytics
FAQs
This programme is suited for candidates who wish to pursue advanced research careers in marketing, consumer behaviour or management studies, particularly those aiming for academic, policy or research-focused roles.
The programme emphasises theory-driven and empirical research in marketing and allied areas. Scholars are encouraged to engage deeply with contemporary literature and develop original research contributions.
The programme typically begins with coursework in research methods and foundational domains, followed by comprehensive examination and full-time independent doctoral research under faculty supervision.
Each scholar works closely with a faculty supervisor who provides guidance on research design, methodology, academic writing and publication development throughout the doctoral journey.
Doctoral scholars participate in seminars, research colloquia and academic discussions that support peer learning, critical engagement and scholarly exchange.
