Certificate programme
Advanced sales management
Overview
In the words of Sam Walton, visionary founder of Walmart, “There is only one boss: the customer. And he can fire everybody in the company… simply by spending his money somewhere else.” This truth resonates louder than ever in today’s hyperconnected, tech-driven B2B marketplace. As industries transition from legacy systems of Industry 2.0 to the AI-powered, data-centric world of Industry 4.0, customers wield unprecedented power. Enterprises now face commoditized solutions, global competition, and buyers demanding hyper-personalized, value-driven partnerships. In this environment, B2B sales leaders must navigate intricate stakeholder ecosystems, justify premium pricing in saturated markets, and align with decision-makers who prioritize data-driven insights and cross-departmental consensus.
Traditional sales tactics fall short in an era where success hinges on mastering advanced tools—AI-driven prospecting, predictive analytics, and CRM automation—while balancing human-centric skills like consultative engagement and strategic negotiation.
Advanced Sales Management Programme is designed to equip sales leaders, account managers, and enterprise executives with the frameworks to dominate this complex landscape. Over 12 intensive days, participants will engage with methodologies tailored for modern B2B challenges, blending global expertise with actionable strategies. The programme focuses on optimizing stakeholder engagement, leveraging technology to streamline pipelines, and fostering long-term client relationships that transcend transactions.
Rooted in industry-tested practices, the curriculum bridges theory and real-world application, preparing leaders to transform their teams into agile, customer-centric units capable of thriving in the Age of the B2B Buyer—where strategic foresight and execution excellence define success.
Faculty and fee details
Important dates & time
| Dates | Mode | Programme fee |
|---|---|---|
| July 16 – December 12, 2025 Phase -1: July 16 – 18, 2025 Phase- 2: September 9 -12, 2025 Phase-3: December 9 -12, 2025 | In-Campus | NR 3 Lakh per participant (Plus GST) |
Subramanian
Subramanian is a visiting faculty of Sales & Negotiation in Executive Education programmes at Mahindra University. He is also a visiting faculty for Sales at SP Jain School of Global Management. Subramanian has more than 18 years of experience in the Industry. He has run his own E-learning firm for 7 years and currently running his Sales Advisory and Training firm for the past 6 years.
Subramanian has trained more than 11,000 sales executives and entrepreneurs in the field of Sales. He has trained 43 different nationalities on various topics of Sales. He has authored 3 books “Anybody can Sell” and “Sales for Startups”, “Don’t spend money to generate leads” which are available in Amazon and Flipkart. Some of his customers are HSBC, Boeing, Facebook, Grundfos, GE Healthcare, Continental, Lulu, Ramco Systems, Robert Bosch, Sify and many other Global and Indian companies.
Modules covered
- Strategic Sales Pipeline & Revenue Growth
- Communication & Influence for Sales Success
- Lead Generation & Prospecting Strategies
- Sales Negotiation & Internal Team Collaboration
- Strategic Marketing & Positioning for Sales Growth
Programme outcomes
The Advanced Sales Management Programme is designed to equip sales professionals with cutting-edge strategies, tools, and frameworks to excel in today’s complex and competitive B2B sales landscape. Participants will:
- Master the art of strategic selling, from lead generation to deal closure.
- Develop advanced skills in negotiation, pricing for profit, and business storytelling.
- Learn how to leverage AI and new-age tools for prospecting and sales growth.
- Enhance their ability to build long-term customer relationships and manage key accounts.
- Understand buyer psychology, sales cycles, and effective networking strategies.
- Gain hands-on experience through practical exercises, case studies, and real-world applications.
Who is this programme for?
- Mid-to-senior-level sales professionals looking to sharpen their skills and achieve higher performance.
- Sales managers and team leaders aiming to drive strategic sales growth.
- Business development professionals seeking to improve their sales conversion and negotiation capabilities.
- Start-ups, Entrepreneurs and SME owners who want to build a high-impact sales strategy.
- Marketing and key account managers who work closely with sales teams and customers.
Certificate category
Currently, the following certificate programmes are offered, with additional programmes planned in the coming months. These programmes span multiple disciplines, including management, engineering and law.
Digital transformation
Applied business analytics
