Sales & marketing programme
B2C sales excellence
Overview
Customers today, across industries, seek to do business with firms that not only provide great products but also amazing buying experiences. Today’s sales executives have complex sales challenges, and they need new-age sales understanding, to win customers. They need latest sales best practices, tools & frameworks, to excel in sales.
This programme enables participants to systematically approach sales to retail customers. The module will provide key frameworks and practical tips that help firms, sales leaders and sales executives, to increase the bill value of each customer. The workshop has been designed from experiences of working with several retail companies, and interactions with Thousands of Sales executives around the world.
Important dates & time
Important dates & time
*Dates and schedules are subject to change
| Dates | Duration | Mode | Fee |
|---|---|---|---|
| 21-22 August 2024 | 2 Days | In-Campus | Rs. 25,000 plus GST per participant |
Prof. Subramanian Chandramouli
Subramanian is a visiting faculty of Sales & Negotiation in Executive Education programmes at Mahindra University. He is also a visiting faculty for Sales at SP Jain School of Global Management. Subramanian has more than 18 years of experience in the Industry. He has run his own E-learning firm for 7 years and currently running his Sales Advisory and Training firm for the past 6 years.
Subramanian has trained more than 11,000 sales executives and entrepreneurs in the field of Sales. He has trained 43 different nationalities on various topics of Sales . He has authored 3 books “Anybody can Sell” and “Sales for Startups”, “Don’t spend money to generate leads” which are available in Amazon and Flipkart. Some of his customers are HSBC, Boeing, Facebook, Grundfos, GE Healthcare, Continental, Lulu, Ramco Systems, Robert Bosch, Sify and many other Global and Indian companies.
Prior to venturing on his own Subramanian was India Sales Manager at Patni Computer Systems managing multimillion dollar Portfolio in SAARC region for a Fortune 10 Conglomerate.He has also worked earlier with Tech Mahindra and Kodiak Networks in Software Engineering Role. He is an alumnus of SP Jain School of Global Management- Singapore/Dubai in their Global MBA program. He graduated with a bachelor’s degree in Electricals and Electronics Engineering from Government College of Engineering, Salem, Tamil Nadu.
Sessions-wise topics
- Customer Profiling
- Customer Connect & Customer Delight
- Active listening and Assertive Communication
- 5 Different styles of Selling
- Cross-Selling & Up Selling
- Handling Angry Customers
- Converting “No” to “Yes” – Handling Objections
- Closing the Sale
Key topics covered
- Understanding the profile of the customer
- Customer Connect and Customer Delight
- Active listening& Assertive communication
- 5 different styles of Selling
- Cross selling & Up selling
- Handling angry customers
- Handling objections in a right way
- 6 different ways to close a sale
For whom?
The Retail Sales Excellence Programme is designed for Sales professionals who are responsible for driving sales in a retail environment.
This programme is beneficial for:
Sales executive & managers, and key account managers. Additionally, this programme is relevant for marketing professionals engaged in aligning their retail marketing efforts with sales strategies. Furthermore, Entrepreneurs and Small Business Owners who are trying to enhance their sales acumen and customer engagement can also benefit from this programme.
Sales & marketing category
Currently, the following certificate programmes are offered, with additional programmes planned in the coming months.
Marketing in the digital era
Digital transformation
B2C sales excellence
