New digital technologies and data analytics are rapidly changing lives, work, and businesses. Continuously evolving new and emerging technologies offer a multitude of options and opportunities to companies to rethink, transform, and innovate the manner in which they engage with both current and future customers.

The Certificate Programme in Applied Business Analytics is designed to equip participants with the essential skills and knowledge needed to excel in the field of data analytics. Delivered in partnership with Mahindra University and KPMG in India, this programme offers a comprehensive curriculum that covers key aspects of business analytics, including data visualization, predictive modelling, and advanced statistical techniques.

In the words of Sam Walton, visionary founder of Walmart, “There is only one boss: the customer. And he can fire everybody in the company… simply by spending his money somewhere else.” This truth resonates louder than ever in today’s hyperconnected, tech-driven B2B marketplace. As industries transition from legacy systems of Industry 2.0 to the AI-powered, data-centric world of Industry 4.0, customers wield unprecedented power.