Customers today, across industries, seek to do business with firms that not only provide great products but also amazing buying experiences. Today’s sales executives have complex sales challenges, and they need new-age sales understanding, to win customers. They need latest sales best practices, tools & frameworks, to excel in sales. This Programme enables participants to systematically approach sales to retail customers. The module will provide key frameworks and practical tips that help firms, sales leaders and sales executives, to increase the bill value of each customer. The workshop has been designed from experiences of working with several retail companies, and interactions with Thousands of Sales executives around the world.