BBA in Digital Technologies
A 3-year programme designed for future-ready leaders, integrating business management with digital innovation to help students drive growth and transformation in the modern economy.
BBA in digital technologies overview
The program equips students with the mindset, analytical tools, and digital expertise required to manage business innovation and transformation. With a focus on integrating business strategy and emerging technologies, it combines management principles with data-driven decision-making to prepare students for dynamic, tech-enabled business environments. Students experience:
Digital Business Foundations
along with a strong base in business operations, marketing, and finance while understanding digital ecosystems shaping the global market.
Technology driven strategy
Learn how to design and implement digital strategies that align with organizational goals and improve business performance.
Innovation and analytics
Engage with technologies like AI, IoT, data analytics, and blockchain to enhance decision-making and innovation.
Industry projects and exposure
Participate in live projects, case studies, and internships that connect theory with real-world business challenges.
Digital technologies and the transformation of the business landscape
“Worldwide it spending is projected to total $3.9 trillion in 2021, an increase of 6.2% from 2020, according to the latest forecast by Gartner, Inc. Worldwide it spending declined by 3.2% in 2020 as cios prioritised spending on technology and services that were deemed ‘mission-critical’ during the initial stages of the pandemic.” – Gartner 2020
“Dentsu Digital Report 2021 reveals that digital media will grow by 20% to reach a market size of ₹18,938 crore by 2021 and, with a cagr of 22.47%, to reach ₹23,673 crore by 2022.” – Business Insider 2020
The digital economy has unlocked new opportunities for the business world, while simultaneously creating new areas of competition in both traditional and emerging sectors of the economy. Companies are increasingly going digital in order to reduce costs, enhance performance, deliver new products and services, and adopt new business models that were not previously possible.
Gartner forecasts worldwide it spending to grow by 6.2% in 2021.
Indian digital media will grow by 20% to reach a market size of ₹18,938 crore by 2021: Dentsu Digital Report 2021.
As organisations adapt to this new reality, they are increasingly seeking employees (at every level) with ‘digital thinking’ who are comfortable with digital tools and technologies, understand the digital landscape, and can apply these skills to everyday work.
BBA digital technologies is specifically designed for students who would like to build a career in the exciting world of digital. It prepares students with digital skills and tools that are highly sought after by industry at every level.
The programme envisions digital skills across five dimensions. The detailed BBA digital technology curriculum is provided at the end of the document. Some of the potential job roles for which students of this programme will be qualified include:
- Business analyst in IT firms
- E-commerce analysts and category managers (in e-commerce firms and FMCG firms)
- Digital marketing strategy and operations (across several industries, both B2B and B2C)
- Consultants
Programme highlights
Our curriculum is built to establish strong foundations, followed by opportunities for specialisation and experiential learning.
- Duration: 3 years / 6 semesters
- Comprehensive business foundations (in Finance, Accounting, Operations, Marketing, OBHR, strategy)
- Specialise in digital business with focus on information systems, digital marketing, ecommerce, and data analytics and visualization
- 3 week international immersion in Cornell University, Ithaca, NY
- Focused on creating industry-ready graduates who can work in ecommerce, digital marketing, business analysis and technology industries
Key differentiators
- One of the very few BBA programmes of its kind in India that provides a solid grounding in business disciplines as well as in digital technologies.
- The only programme with an Ivy League collaboration – Cornell University faculty help to design the programme, will teach on the programme, and Cornell will host our students on its Ithaca, NY campus.
- Focused on creating industry-ready graduates who can work in data-rich industries such as retail (online and offline), fast-moving consumer goods, banking, financial services and insurance (BFSI), consulting, travel and hospitality, etc.
- We also expect demand for the skills and competencies provided by this programme to grow within the digital start-up ecosystem, technology firms, and the burgeoning e-commerce and digital marketing industry in India.
Who should take this programme?
- Students with PCM majors who aspire careers in technology without an engineering degree
- Students with non-PCM majors (Biology, Commerce, etc) who are looking for a career shift into the technology domain including areas related to e-commerce and digital marketing (with a solid foundation for MS programs in Technology/Business, MS in Digital marketing, MS in Business analytics, MS in Cybersecurity)
- Helpful to students from a family business backgrounds who plan to use this as a springboard for modernization and digitization of their family businesses.
Important details
| Eligibility Criteria | Mathematics as a subject in +2 level is a prerequisite for this course. Students having Economics and Statistics as supplementary subjects will have an added advantage. Good communication skills (verbal and written) will be helpful |
| Tuition Fee | 5 Lac/Annum; food, accommodation and international immersion will be extra |
| Course | Code | Credits | Area |
|---|---|---|---|
| Principles of Marketing I | SMCC1140 | 3 | Marketing |
| Microeconomics | SMCC1110 | 3 | Economics |
| Financial Accounting | SMCC1120 | 3 | Finance |
| Introduction to Statistics | SMCC1160 | 3 | MIS & Analytics |
| Business Communications | SMCC1100 | 2 | Marketing |
| Computers and Computing for Business | SMCC1270 | 3 | MIS & Analytics |
| Entrepreneurship & Family Business Course I (University Level Course) | — | 2 | General Management |
| Course | Code | Credits | Area |
|---|---|---|---|
| Corporate Finance | SMCC1230 | 3 | Finance |
| Earth and Environment | SMCC1107 | 3 | Economics |
| Research Techniques | BBAD2102 | 3 | Economics |
| Computational Tools for Data & Analysis | — | 3 | MIS & Analytics |
| Principles of Management | SMCC1250 | 3 | General Management |
| Macroeconomics | SMCC1211 | 3 | Economics |
| Entrepreneurship & Family Business Course II (University Level Course) | SMCC1290 | 2 | General Management |
| Course | Code | Credits | Area |
|---|---|---|---|
| UI/UX Design Principles | BBAD2173 | 3 | Design / Tech |
| Financial Markets | SMCC2233 | 3 | Finance |
| Principles of Ecommerce & Marketplaces | SMCC2242 | 3 | General Management |
| Digital Marketing and Social Media Engagement | SMCC2141 | 3 | Marketing |
| Strategic Management | SMCC2184 | 3 | General Management |
| Course | Code | Credits | Area |
|---|---|---|---|
| Data Warehousing, BI and Visualization (Power BI) | BBAD2173 | 3 | MIS & Analytics |
| Online Advertising, Search (SEO+SEM), Web Analytics | SMCC2233 | 3 | Marketing Analytics |
| Management Information Systems | SMCC2172 | 3 | MIS & Analytics |
| University Level Course / VAC / TBD | — | 2 | General Management |
| Business Communications 2 (Storytelling for Business) | BBAD2103 | 3 | General Management |
| IRM (Optional) | SMCC3107 | 3 | Optional |
| Internship / Workshop / Project | SMCC2392 | 4 | Experiential |
| Course | Code | Credits | Area |
|---|---|---|---|
| Connected Technologies (IoT models, Cloud, Privacy) | BBPC3176 | 1.5 | Technology |
| Production & Operations Management | BBPC3268 | 1.5 | Operations |
| Customer Experience (CX) | BBAD3145 | 3 | Marketing / Analytics |
| Branding & Brand Management | — | 3 | Marketing |
| Marketing Analytics, Social Data Mining | BBPC3166 | 3 | Analytics |
| Management Consulting Methods | SMCC2280 | 3 | General Management |
| University Level Course / VAC / TBD | — | 2 | General Management |
| Course | Code | Credits | Area |
|---|---|---|---|
| E-Business Analysis | BBAD3249 | 3 | Analytics |
| Principles of Marketing – II (Advertising & Media) | BBAD3144 | 3 | Marketing |
| Leadership & Teamwork | BBPC3152 | 3 | General Management |
| Advanced Data Analytics using Excel | BBAD3207 | 3 | MIS & Analytics |
| Business Law | BBPC2103 | 3 | General Management |
| Capstone Course | SMCC3206 | 3 | Experiential |
| IRM (Optional) | SMCC3107 | 3 | Optional |
| Portfolio | SMCC3283 | 4 | Experiential |
Webinar
BBA in digital technologies – shaping the future
FAQs
The programme integrates core business principles with modern digital tools and technologies, preparing students to lead innovation and manage transformation in tech-driven industries.
Yes. Students gain practical experience through projects involving analytics, artificial intelligence, IoT, and digital strategy simulations.
Industry projects and internships form an integral part of the programme, allowing students to apply classroom learning to practical, real-world contexts.
Graduates can work in business analysis, digital marketing, data analytics, consulting, or product management across diverse sectors that value technology-driven business insights.
The university offers mentorship, placement support, and partnerships with leading industries to ensure graduates are prepared for evolving business and technology landscapes.
