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BBA in Entrepreneurship & Family Business

A 3-year undergraduate programme tailored for those who innovate, lead legacy ventures and navigate business growth across generations.

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BBA in entrepreneurship & family business overview 

With a focus on recognising opportunities, developing business plans, analysing governance, and executing strategic growth, this programme combines entrepreneurial thinking with family-business dynamics and innovation. Students experience:

Venture creation and incubation exposure

Work on new-venture business plans, apply financial tools and lean-startup methods to transform ideas into actionable ventures.

Family business governance & strategy learning

Analyse case studies, assess governance models, and build leadership capabilities to sustain or scale family enterprises.

Innovation meets technology

Engage with innovation, digital tools, and connected technologies (IoT, AI/ML) to bring fresh thinking into entrepreneurial or family-business settings.

Industry projects and real-world context

Through immersive assignments and practical projects, you apply entrepreneurial and family-business theory to actual business scenarios, enhancing career-readiness.

Programme objectives

CREATING

  • Develop comprehensive business plans for new ventures.
  • Design innovative solutions to common problems faced by new ventures and family businesses.
  • Formulate strategies for new venture growth and sustainability.

EVALUATING

  • Assess the viability of business plans and proposals.
  • Critique the governance structures of family businesses.
  • Judge the effectiveness of leadership styles in entrepreneurial ventures

ANALYSING

  • Analyse case studies of successful and unsuccessful family businesses.
  • Compare different business models and their sustainability for family enterprises.
  • Evaluate the impact of external factors on business operations.

APPLYING

  • Apply business theories to real-world venture creation as well as family business scenarios
  • Demonstrate the use of financial tools in managing a new venture and family business
  • Implement marketing strategies for new business ventures

UNDERSTANDING

  • Explain the principles of business management and their application in family businesses.
  • Summarize the challenges and opportunities unique to family-owned enterprises
  • Describe the role of innovation in entrepreneurship.

REMEMBERING

  • Identify key concepts and terminology related to entrepreneurship and family business.
  • List the steps involved in starting a new business venture.

Academic structure

Our curriculum is built to establish strong foundations, followed by opportunities for specialisation and experiential learning.

  • Duration: 3 years / 6 semesters

Eligibility and admission

Students under the Indian category

  • 10+2 or equivalent from any statutory board with 80% OR equivalent grade for the students from IB or other approved boards.
  • Students with valid SAT/ CUET Scores will also be considered for admission (however, these scores are not mandatory)

Followed by a Panel Interview for Shortlisted candidates

For the BBA (Applied Economics & Finance) and BBA (Computational Business Analytics) programmes, Mathematics is mandatory in 12th grade.

Students under the POI/NRI category

  • 10+2 or equivalent from any statutory board with 80% OR equivalent grade for the students from IB or other approved boards.
  • Students with valid SAT Scores will also be considered for admission (however, these scores are not mandatory)

Followed by a Panel Interview for Shortlisted candidates

For the BBA (Applied Economics & Finance) and BBA (Computational Business Analytics) programmes, Mathematics is mandatory in 12th grade.

 Course NameCredits
Trimester 1Principles of Marketing 13
Mircoeconomics3
Computers and Computing for Business3
Financial Accounting1.5
Introduction to Statistics1.5
 Course NameCredits
Trimester 2Principles of Management1.5
Financial Accounting1.5
Entrepreneurial Thinking and Mindset2
Earth and Environment3
Research Techniques3
Introduction to Statistics1.5
 Course NameCredits
Trimester 3Principles of Management1.5
Business Communications2
Corporate Finance3
Computational Tools for Data & Analysis3
Macroeconomics3
Creativity, Innovation, and Ideation2

SUMMER IMMERSION: ENTREPRENUERSHIP, INNOVATION AND TECHNOLOGY  (4 Credits)

 Course NameCredits
Trimester 4Creating & Developing Business Opportunities3
Strategic Management1.5
Principles of Ecommerce & Marketplaces3
Lean Start-up & Customer Discovery3
UI/UX Design Principles3
 Course NameCredits
Trimester 5Strategic Management1.5
Planning for Entrepreneurs3
Digital Marketing and Social Media Engagement3
Management Information Systems3
Management Accounting3
Building an Entrepreneurial Team & Networking2
 Course NameCredits
Trimester 6Online Advertising, Search (SEO+SEM), Web Analytics3
Supply Chain Management3
Business Communications 2 (Storytelling for Business)3
Entrepreneurial Finance3
Legal Aspects of Start-up3

INTERNSHIP/WORKSHOP/PROJECT (4 Credits)

 Course NameCredits
Trimester 7Customer Experience (CX)3
Marketing Analytics & Social Data Mining3
Elective 1: Family Business Dynamics (or)
                  Managing Early-stage Ventures		3
Elective 2: Family Business Governance (or)
                 Entrepreneurial Marketing		3
 Course NameCredits
Trimester 8Connected Technologies (IOT models, Cloud,
Privacy)		3
Branding & Brand Management3
Capstone Simulation3
Project Work — Phase 1 (New Venture
/ Family Business)		4
 Course NameCredits
Trimester 9Elective 3: Cases in Family Business
Management (or)
Social Entrepreneurship		3
Elective 4: Succession Planning in
Family Business (or)
Attracting & Retaining Talent		3
Principles of Marketing – II (Advt & Media)3
Project Work — Final (New Venture (or)
Family Business Defence)		4

Important dates

Aspiring students can apply for admission to the BBA Entrepreneurship & Family Business program to gain comprehensive knowledge in business management and family enterprise. Candidates are advised to review the important dates and prepare their applications carefully.

Last Date to Apply for next  round of Admissions9th May 2026
Next round of Personal Interviews11th May – 15th May 2026
Last Date for receipt of Applications for Admission09th July 2026

*Dates and Schedules are subject to change

Fee structure (per annum):

Students under the Indian category

Academic feesRs. 6,00,000 Per Annum
Hostel chargesRs. 1,70,000 Per Annum
Caution deposit (refundable at the end of study and graduation)Rs 20,000

Students under the POI/NRI category

Academic feesUSD 10,000 per annum
Hostel charges USD 3,000 Per annum
Caution deposit (refundable at the end of study and graduation)USD 400

Note: Hostel stay is not mandatory for students of BBA programs & all fees are subject to revision every year. Accommodation shall be provided in accordance with the University’s standard norms. During the first academic year, all students will be allotted triple-occupancy rooms. From the second year onwards, students may opt for double or triple occupancy, subject to availability, with hostel fees applicable to the allotted accommodation type.

FAQs

It develops your competencies in identifying new business opportunities, building and scaling ventures, and managing the unique governance and growth challenges inherent in family-owned organisations.

You will engage in business-planning projects, start-up simulations, and apply management and financial tools in practical settings aligned with entrepreneurship or family-business contexts.

Through strategy-oriented modules, governance analysis, leadership team exercises and real venture growth planning, you gain skills to lead, not just manage, business transformation.

Yes. The mix of entrepreneurship, business strategy, finance, innovation and governance equips you with a versatile profile suited for consulting, strategic roles, and corporate leadership beyond purely family-business settings.

While specific international immersion details are part of the broader BBA ecosystem, the curriculum emphasises experiential learning, global case studies and interactions with seasoned professionals, all of which build a global entrepreneurial outlook.

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BBA in Digital Technologies

A 3-year programme designed for future-ready leaders, integrating business management with digital innovation to help students drive growth and transformation in the modern economy.

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BBA in digital technologies overview 

The program equips students with the mindset, analytical tools, and digital expertise required to manage business innovation and transformation. With a focus on integrating business strategy and emerging technologies, it combines management principles with data-driven decision-making to prepare students for dynamic, tech-enabled business environments. Students experience:

Digital Business Foundations

along with a strong base in business operations, marketing, and finance while understanding digital ecosystems shaping the global market.

Technology driven strategy

Learn how to design and implement digital strategies that align with organizational goals and improve business performance.

Innovation and analytics

Engage with technologies like AI, IoT, data analytics, and blockchain to enhance decision-making and innovation.

Industry projects and exposure

Participate in live projects, case studies, and internships that connect theory with real-world business challenges.

Fee structure
Eligibility criteria
Important dates

Digital technologies and the transformation of the business landscape

“Worldwide it spending is projected to total $3.9 trillion in 2021, an increase of 6.2% from 2020, according to the latest forecast by Gartner, Inc. Worldwide it spending declined by 3.2% in 2020 as cios prioritised spending on technology and services that were deemed ‘mission-critical’ during the initial stages of the pandemic.” – Gartner 2020

“Dentsu Digital Report 2021 reveals that digital media will grow by 20% to reach a market size of ₹18,938 crore by 2021 and, with a cagr of 22.47%, to reach ₹23,673 crore by 2022.” – Business Insider 2020

The digital economy has unlocked new opportunities for the business world, while simultaneously creating new areas of competition in both traditional and emerging sectors of the economy. Companies are increasingly going digital in order to reduce costs, enhance performance, deliver new products and services, and adopt new business models that were not previously possible.

Gartner forecasts worldwide it spending to grow by 6.2% in 2021.

Indian digital media will grow by 20% to reach a market size of ₹18,938 crore by 2021: Dentsu Digital Report 2021.

As organisations adapt to this new reality, they are increasingly seeking employees (at every level) with ‘digital thinking’ who are comfortable with digital tools and technologies, understand the digital landscape, and can apply these skills to everyday work.

BBA digital technologies is specifically designed for students who would like to build a career in the exciting world of digital. It prepares students with digital skills and tools that are highly sought after by industry at every level.

The programme envisions digital skills across five dimensions. The detailed BBA digital technology curriculum is provided at the end of the document. Some of the potential job roles for which students of this programme will be qualified include:

  • Business analyst in IT firms
  • E-commerce analysts and category managers (in e-commerce firms and FMCG firms)
  • Digital marketing strategy and operations (across several industries, both B2B and B2C)
  • Consultants

Programme highlights

Our curriculum is built to establish strong foundations, followed by opportunities for specialisation and experiential learning.

  • Duration: 3 years / 6 semesters
  • Comprehensive business foundations (in Finance, Accounting, Operations, Marketing, OBHR, strategy)
  • Specialise in digital business with focus on information systems, digital marketing, ecommerce, and data analytics and visualization
  • 3 week international immersion in Cornell University, Ithaca, NY
  • Focused on creating industry-ready graduates who can work in ecommerce, digital marketing, business analysis and technology industries

Key differentiators

  • One of the very few BBA programmes of its kind in India that provides a solid grounding in business disciplines as well as in digital technologies.
  • The only programme with an Ivy League collaboration – Cornell University faculty help to design the programme, will teach on the programme, and Cornell will host our students on its Ithaca, NY campus.
  • Focused on creating industry-ready graduates who can work in data-rich industries such as retail (online and offline), fast-moving consumer goods, banking, financial services and insurance (BFSI), consulting, travel and hospitality, etc.
  • We also expect demand for the skills and competencies provided by this programme to grow within the digital start-up ecosystem, technology firms, and the burgeoning e-commerce and digital marketing industry in India.

Who should take this programme?

  • Students with PCM majors who aspire careers in technology without an engineering degree
  • Students with non-PCM majors (Biology, Commerce, etc) who are looking for a career shift into the technology domain including areas related to e-commerce and digital marketing (with a solid foundation for MS programs in Technology/Business, MS in Digital marketing, MS in Business analytics, MS in Cybersecurity)
  • Helpful to students from a family business backgrounds who plan to use this as a springboard for modernization and digitization of their family businesses.

Important details

Eligibility CriteriaMathematics as a subject in +2 level is a prerequisite for this course.
Students having Economics and Statistics as supplementary subjects will have an added advantage.
Good communication skills (verbal and written) will be helpful
Tuition Fee5 Lac/Annum; food, accommodation and international immersion will be extra
TrimesterCourse NameCredits
Trimester 1Principles of Marketing 13
Mircoeconomics3
Computers and Computing for Business3
Financial Accounting – 11.5
Introduction to Statistics – 11.5
   
Trimester 2Introduction to Statistics – 21.5
Financial Accounting – 21.5
Entrepreneurial Thinking and Mindset2
Earth and Environment3
Research Techniques3
Principles of Management1.5
   
Trimester 3Business Communications2
Corporate Finance3
Computational Tools for Data & Analysis3
Macroeconomics3
Creativity, Innovation, and Ideation2
Summer Immersion Programme4
TrimesterCourse NameCredits
Trimester 4UI/UX Design Principles3
Financial Markets3
Principles of Ecommerce & Marketplaces 13
Data Warehousing, BI, and Visualization3
Strategic Management – 11.5
   
Trimester 5Strategic Management – 21.5
Principles of Ecommerce & Marketplaces 23
Digital Marketing and Social Media Engagement3
Management Information Systems3
IRM Level 1 (Optional)2
   
Trimester 6Online Advertising, Search (SEO+SEM), Web Analytics3
University level course/VAC/TBD2
Business Communications 2 (Storytelling for Business)3
Supply Chain Management3
Summer Immersion/Internship4
TrimesterCourse NameCredits
Trimester 7Marketing Analytics, Social Data Mining3
Customer Experience (CX)3
Organisational Behaviour3
Business Law 3
IRM Level 1 (Optional)2
   
Trimester 8Connected Technologies (IOT models, Cloud, Privacy)3
Branding & Brand Management3
Advanced Data Analytics using Excel3
University level course/VAC/TBD2
Capstone Course2
IRM Level 1 (Optional)2
   
Trimester 9Capstone Course2
Management Consulting Methods 3
E-Business Analysis3
Principles of Marketing – II (Advt & Media)3
Portfolio4

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BBA in digital technologies – shaping the future

FAQs

The programme integrates core business principles with modern digital tools and technologies, preparing students to lead innovation and manage transformation in tech-driven industries.

Yes. Students gain practical experience through projects involving analytics, artificial intelligence, IoT, and digital strategy simulations.

Industry projects and internships form an integral part of the programme, allowing students to apply classroom learning to practical, real-world contexts.

Graduates can work in business analysis, digital marketing, data analytics, consulting, or product management across diverse sectors that value technology-driven business insights.

The university offers mentorship, placement support, and partnerships with leading industries to ensure graduates are prepared for evolving business and technology landscapes.

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BBA in Computational Business Analytics

A 3-year programme designed to build analytical leadership and digital fluency through to prepare future-ready professionals.

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Download admission information

BBA in computational business analytics overview 

Our programme empowers students to merge managerial insight with analytical precision. This programme develops data-driven decision-making skills while fostering strategic thinking, innovation, and leadership. Students experience:

Global learning ecosystem

shaped with Cornell University and international faculty.

Practical business exposure

via live projects, consulting assignments, and internships.

Specialisation driven pathways

in technologies, economics, analytics, entrepreneurship etc.

Leadership development

through student-led clubs, networking events, and campus initiatives.

Programme highlights

Our curriculum is built to establish strong foundations, followed by opportunities for specialisation and experiential learning.

  • Duration: 3 years / 6 semesters
  • Comprehensive business foundations
  • Specialization in business analytics with skills and tools required to be able to work with data scientists as well senior decision makers
  • 3 week international immersion in Cornell University, Ithaca, NY
  • E-Cornell courses
  • Jointly offered by School of Management and School of Engineering

Programme outcome

The student, at the end of the BBA Computational Business Analytics program, will have developed good analytical, statistical and problem-solving skills,the ability to communicate effectively with multiple stakeholders, and in particular act as a bridge between the data scientists and decision makers, knowledge and understanding of coding with a good grasp of programming language such as R, Python, Matlab, etc, data visualization skills, and the ability to use tools such as Tableau, the ability to make recommendations on what decisions to take based on the data analytics.

Key differentiators

  • Backed by the Mahindra Group, reputed conglomerate with US$ 20 billion revenues
  • Only programme with IVY LEAGUE collaboration
  • Supercomputer Lab (NVIDIA DGX-1 computer), with focus on AI and 3D immersive experience (Virtual and Augmented reality)
  • Located in Hyderabad, one of the most important education and technology hubs in India
  • 100+ acre green campus where students can play football, cricket field, tennis, badminton (indoor courts), basketball, volleyball, billiards and snooker, and table tennis

Important details

Eligibility CriteriaMathematics as a subject in +2 level is a prerequisite for this course.
Students having Economics and Statistics as supplementary subjects will have an added advantage.
Good communication skills (verbal and written) will be helpful
Tuition Fee5 Lac/Annum; food, accommodation and international immersion will be extra
 TrimesterCourse NameCredits
Trimester 1Principles of Marketing 13
Mircoeconomics3
Computers and Computing for Business3
Financial Accounting – 11.5
Introduction to Statistics – 11.5
   
Trimester 2Introduction to Statistics – 21.5
Financial Accounting – 21.5
Entrepreneurial Thinking and Mindset2
Earth and Environment3
Research Techniques3
Principles of Management1.5
   
Business Communications2
Corporate Finance3
Computational Tools for Data & Analysis3
Macroeconomics3
Creativity, Innovation, and Ideation2
 Summer Immersion Programme4
 TrimesterCourse NameCredits
Trimester 4Foundations of Mathematics for Analytics3
Financial Markets3
Principles of Ecommerce & Marketplaces3
Data Warehousing, BI, and Visualization3
Strategic Management – 11.5
   
Trimester 5Strategic Management – 21.5
Computational Mathematics3
Digital Marketing and Social Media Engagement3
Management Information Systems3
Basic Econometrics with Eviews/R – 11.5
IRM Level 1 (Optional)2
   
Trimester 6Basic Econometrics with Eviews/R – 21.5
University level course/VAC/TBD2
Business Communications 2 (Storytelling for Business)3
Supply Chain Management3
Summer Immersion/Internship4
 TrimesterCourse NameCredits
Trimester 7Marketing Analytics, Social Data Mining3
Time Series Econometrics and Forecasting3
AI and ML Approaches to Decision Making 13
Organisational Behaviour3
Business Law 3
IRM Level 1 (Optional)2
   
Trimester 8Connected Technologies (IOT models, Cloud, Privacy)3
Game theory and business application3
University level course/VAC/TBD2
AI and ML Approaches to Decision Making 2 – 11.5
Capstone Course2
IRM Level 1 (Optional)2
   
Trimester 9Capstone Course2
AI and ML Approaches to Decision Making 2 – 21.5
Management Consulting Methods 3
HR Analytics3
Portfolio4

FAQs

It combines business management knowledge with advanced data analytics, preparing graduates for strategic roles where data interpretation drives business outcomes.

Yes. The programme includes live business projects, industry internships, and case-based learning that provide tangible exposure to analytics-driven decision-making.

The career services office connects students with top recruiters, supports résumé building and interview preparation, and facilitates networking through industry events.

Students benefit from a three-week immersion at Cornell University, gaining global academic exposure and insight into international business practices.

Through teamwork-based projects, student clubs, and mentorship from experienced faculty, students develop communication, analytical, and leadership competencies essential for managerial roles.

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BBA in Applied Economics & Finance

A 3-year programme designed to build deep economic insight and financial acumen.

Apply now
Download admission information

BBA in applied economics & finance overview 

This specialisation blends rigorous training in economic theory, financial strategy, econometrics and data analytics with a foundation in core business education. You learn to interpret macro and micro-economic trends, analyse financial markets, and make strategic decisions in dynamic corporate and economic contexts. Students experience:

Financial markets and analytics immersion

Work with real-time financial data and industry-relevant tools to build capabilities in econometrics, corporate finance and data-driven decision making.

Industry internships and projects

Gain practical exposure through internships and consulting assignments with banking, consulting and finance teams to apply classroom learning in workplace contexts.

Global perspective and exposure

Benefit from international immersion opportunities and input from global faculty to prepare for cross-border finance and economics roles.

Strategic leadership development

Build decision-making, communication and leadership skills through case studies, live business challenges and mentorship.. 

Fee structure
Eligibility criteria
Important dates

Programme highlights

Our curriculum is built to establish strong foundations, followed by opportunities for specialisation and experiential learning.

  • Duration: 3 years / 6 semesters
  • Comprehensive business foundations (in finance, accounting, operations, marketing, OBHR, strategy)
  • Specialization in economics and finance (with focus on Indian Economy, econometrics, game theory, corporate finance, financial accounting, banking sector, stock markets, digital marketing, ecommerce, and data analytics and visualization)
  • In the near future there would be great demand among the UNICORNs (young companies with valuations exceeding US$ 1 billion) and “FAANG” of the world (Facebook, Amazon, Apple, Netflix and Alphabet (formerly known as Google)
  • 3 week international immersion in Cornell University, Ithaca, NY

Key differentiators

  • One of the very few programmes of its kind in India (and, to our knowledge, only one in South India) offering a BBA with a specialisation in Quantitative Finance and Economics
  • Only programme with IVY LEAGUE collaboration – Cornell faculty will not only help design the program, but will also teach the program.
  • Focus is on creating industry-ready graduates (application of finance and economics theories in the real world)
  • Students trained in this program will master the ability to think critically and develop problem solving capability which is a requirement to work in the consultancy domain.
  • They will also have an advantage to apply and get selected in premier institutes for postgraduate studies, such as Delhi University, JNU, and IIMs and international academic institutions.

Important details

Eligibility CriteriaMathematics as a subject in +2 level is a prerequisite for this course.
Students having Economics and Statistics as supplementary subjects will have an added advantage.
Good communication skills (verbal and written) will be helpful
Tuition Fee5 Lac/Annum; food, accommodation and international immersion will be extra

Programme outcomes

Building on the foundation of Mathematics and Statistics in high School, the student, at the end of the program, will have developed:

  • solid knowledge in the domains of Economics and Finance
  • ability to collect, interpret and analyze both primary and secondary data,
  • good analytical, statistical and problem-solving skills,
  • the ability to communicate effectively with multiple stakeholders, and, in particular act as a bridge between the data scientists and industry leaders,
  • decent knowledge and understanding of coding with a good grasp of programming language such as R, Python, Eviews, etc,
  • the ability to make recommendations on what decisions to take based on the real time macro and micro-data 

Who should take this programme?

  • Students with PCM majors
  • Those majoring in Commerce with Mathematics as a subject, and/or students specializing in Economics and Statistics with Mathematics as a subject
  • Useful to those students who aspire to join Masters and Ph.D. degrees in Economics, Finance and related fields
Trimester Course NameCredits
Trimester 1Principles of Marketing 13
Mircoeconomics3
Computers and Computing for Business3
Financial Accounting – 11.5
Introduction to Statistics – 11.5
Trimester 2Introduction to Statistics – 21.5
Financial Accounting – 21.5
Entrepreneurial Thinking and Mindset2
Earth and Environment3
Research Techniques3
Principles of Management1.5
Business Communications2
Corporate Finance3
Computational Tools for Data & Analysis3
Macroeconomics3
Creativity, Innovation, and Ideation2
Summer Immersion Programme4
Trimester Course NameCredits
Trimester 4Managerial Economics3
Financial Markets3
Principles of Ecommerce & Marketplaces3
Mathematical & Numerical Foundations for Economics and Finance – 11.5
Strategic Management – 11.5
Trimester 5Strategic Management – 21.5
Mathematical & Numerical Foundations for Economics and Finance – 21.5
Digital Marketing and Social Media Engagement3
Management Accounting3
Management Information Systems3
Basic Econometrics with Eviews/R – 11.5
IRM Level 1 (Optional)2
Trimester 6Basic Econometrics with Eviews/R – 21.5
University level course/VAC2
Business Communications 2 (Storytelling for Business)3
Fixed Income, Credit and Currencies3
Summer Immersion/Internship4
Trimester Course NameCredits
Trimester 7Global Macroeconomic Policy & Markets3
Time Series Econometrics and Forecasting3
Applied Development Economics3
Business Law 3
IRM Level 1 (Optional)2
Trimester 8Financial Modelling & Computaional Finance3
Game theory and business application3
Investments & Portfolio Management3
University level course/VAC2
Capstone Course2
IRM Level 1 (Optional)2
Trimester 9Capstone Course2
Management Consulting Methods 3
Mergers & Acquisitions and Business Valuations3
Financial Risk Management3
Portfolio4

FAQs

This programme prepares you for roles such as investment analyst, economic consultant, risk manager, financial strategist or corporate finance professional by combining applied economics with finance decision-making skills.

You will engage with live financial data projects, corporate finance simulations and internships that allow you to apply your learning and build a practical portfolio of experience.

The career services office collaborates with industry partners, conducts workshops on financial analysis and interview preparation, and connects students with recruiters in finance, consulting and strategy roles.

Yes. With a strong grounding in econometrics, financial analytics and economic theory, you are well placed to pursue advanced degrees such as an MSc, MBA or PhD in related fields.

International immersion and interactions with global faculty help you understand international economic contexts and financial market dynamics, making you better prepared for careers across borders.

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Bachelor of Business Administration (BBA)

A 3-year undergraduate programme co-created with Cornell University’s SC Johnson School of Business, designed to build leadership, and a global business perspective.

Apply now
Download admission information

BBA Overview 

Mahindra University (MU) Hyderabad’s newly established School of Management is offering several interdisciplinary three-year BBA degree programmes from the academic year 2026-27. Our academic partner is Cornell University’s SC Johnson College of Business, USA. We prepare students to lead in a fast-changing economy by blending solid business fundamentals with practical skills in analytics, digital tools, strategic thinking, and problem-solving. The programme emphasises real-world application through case studies, simulations, internships, and industry immersion. Students experience:

Business fundamentals with digital fluency

Learn core management principles alongside practical training in analytics and digital tools to solve real business challenges.

Global exposure

Participate in the Cornell University immersion and engage with international faculty and peers to broaden your business perspective.

Career-linked internships

Apply classroom learning in workplace settings through internships and consulting projects that strengthen employability.

Leadership and innovation

Develop leadership potential through capstone projects, case competitions, and student-led business initiatives.

Fee structure
Eligibility criteria
Important dates

Specialisations

Choose a focus area to shape your career path.

BBA in Entrepreneurship & Family Business

BBA in Digital Technologies

BBA in Computational Business Analytics

BBA in Applied Economics & Finance

*Up to a maximum of 15% of the overall intake will be kept for NRI / PIO applicants

** BBA (Entrepreneurship & Family Business Programme) will be offered in collaboration between the Centre for Entrepreneurship and the School of Management (SoM)

MU’s vision

  • Mahindra University School of Management (MU-SoM) aspires to become a leading business school in India by developing ethical, innovative, entrepreneurial, technologically astute, culturally aware and socially conscious managers, leaders and scholars who will contribute to the development of the economy and society.
  • MU has an international faculty roster with rich industry and academia backgrounds, global exposure, and research focus, as well as contemporary curricula that are periodically reviewed and updated to align with global business requirements.

International programme highlights

graduation 1

Our academic partner, Cornell’s SC Johnson School of Business, helps us with strategy formulation, curricula and course structures, faculty mentoring, delivery of lectures by visiting professors from Cornell and student immersions at their Ithaca, NY (USA) campus.

digital-currency 1

We offer three Bachelor’s degrees, with a special emphasis on preparing our graduates for the digital economy.

graduate 1

Research productive faculty with PhDs from reputed international as well as Indian universities and business schools.

settings

Industry connections, through Mahindra Group and in particular with the technology ecosystem through Tech Mahindra.

Submitting SAT scores

FAQs

You’ll learn from experienced academics, visiting international professors, and industry experts who blend theory with practical insight.

Mahindra University partners with 20+ global institutions offering exchanges, visiting faculty engagements, and collaborative projects.

The career services office supports you with CV workshops, interview coaching, and placement drives with top recruiters.

Yes. Students can join start-up bootcamps, pitch for mentorship, and participate in innovation initiatives.

Students enjoy access to digital business labs, Bloomberg terminals, a world-class library, sports facilities, and a vibrant student community.

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