Employed with TenCate Group under the Geosynthetics business Vertical since 2005. TenCate is a Dutch multi-national company having strong presence across the world in manufacturing of Geosynthetics products. TenCate is acquired globally by Solmax, (Canadian company) in 2021. This is considering as merger of equals and and post-acquisition, Solmax is the worlds largest manufacturer of Geosynthetics products.
Currently working as Director for TenCate India Pvt. Ltd. (Solmax’s Indian business) and responsible to achieve sales and profitability targets and grow the business in India.
Prior to this engagement, I had opportunity to work with Garware-Wall Ropes & Maccaferri Environmental Solutions Pvt.Ltd. during 1999-2005.
# An overall experience of 24 years in Sales & Marketing – Geosynthetics technology and products in India.
Domain Technology Expertise:
Concept selling of the Geosynthetics technology to the Project owners, consultants & contractors engaged in Infrastructure building and or maintenance projects including Highways, Ports, Irrigation, Coastal erosion protection, environmental engineering etc.
Technical support management & Value engineering to reduce consumption of materials, cost and time.
Synergy partnerships to channelize sales of products and Supporting Project Implementation.
Business Management Expertise:
Overall Business strategy for the company in India
Product positioning & pricing strategy per market/customer segment
Establishing appropriate sales channels in the value chain
Client retention strategy to reduce cost & improve revenue.