Malvika Sagar

Malvika Sagar

Assistant Professor
malvika.sagar@mahindrauniversity.edu.in

My research interests are in media management, sports media, advertising, public relations, and film making. I have taught various courses at university in undergrad, postgrad and Ph.D. level such as media economy, media management, public relations and advertising. My Ph.D. Thesis deals with media management’s role in sporting events from an Indian viewpoint.

I am also mentoring media students and aspirants in incubating their entrepreneur ideas as capacity of Creative Head of In-Depth Communication – a media management start-up focusing to build and promote entrepreneurial mindset and culture in the mediascape.

UGC NET

UGC NET University Grants Commission, New Delhi- July 2019

Ph.D.

Ph.D. in MASS COMMUNICATION- MEDIA MANAGEMENT, Amity University, Rajasthan (ongoing)

MBA

MBA- Media Management Amity University, Noida-August 2011 – April 2013

Bachelor’s in Journalism and Mass Communication

Bachelor’s in Journalism and Mass Communication- GGSIP University, New Delhi- August 2008 – April 2011

Diploma

Diploma YWCA, New Delhi -Media and Mass Communication

2022

Bennett University, Greater Noida Since September 2022
Assistant Professor and Area Chair (Media Management), School of Management

August 2017 to August 2022

Amity University, Greater Noida August 2017 to August 2022
Assistant Professor, School of Media

February 2017 to July 2017

Amity University, Rajasthan February 2017 to July 2017
Assistant Professor, School of Communication

March 2016 to January 2017

Asian Business School, Noida March 2016 to January 2017
Assistant Professor, Management Department

February 2015 to March 2016

Amity University, Lucknow February 2015 to March 2016
Assistant Professor, School of Communication

May 2013 to January 2014

CRAFT Film School, New Delhi May 2013 to January 2014
Assistant Professor, School of Media

Books

2020

  • (Editor) Media Management in Communicating Tourism: Edited Essays (2020), In-Depth Communication, ISBN 978-16-48054-34-1

    • 2019

  • (Editor) Conference Souvenir – Communicating Tourism: Media, Soft Power and Management as part of National Media Management Conference 2019 (2019), In-Depth Communication. ISBN 978-1-647337-82-7

    • 2017

  • (Assistant Editor) Essays on Contemporary Media Theory and Practices (2017) Verma, M & Kalorth, N (Eds). Amity University, Rajasthan. ISBN: 978-93-85657-07-8

    • Journal Articles

    2020

  • Community Engagement with Social and Digital Media Content: A Study on Online fan Communities of Chennai Super Kings and Royal Challengers Bangalore. Journal of Content, Community and Communication, 8 (16), 263-269. (2020)
  • Information and User: Social Media Literacy in Digital Societies. Journal of Content, Community and Communication, 6 (12), 263-269. (2020)
  • Smartphone Journalism: Changing Equations of News Production, Distribution and Consumption in Indian New Mediascape. NISCORT Journal of Media, Communication and Research, 1 (1), 1-7. (2020)
  • The Deep Silence of Morality: Women in New Wave Malayalam Films. Purogami Journal (2020)
  • LGBT Youth and Instagram and Grindr – On Cyberbullying and Crimes. Purogami Journal (2020)
  • Travel Blogging and Tourist Experience in India: Analysing Content and its Impact”. International Journal of Basic and Applied Research. Vol 9, No.7. pp. 292 – 301. (2020)

    • Chapter in Edited Volume

    2021

  • Reimagining and Redesigning a Post-Covid Sporting Events: Mapping Global Sporting Experiences. Co-creating the Post COVID-19 World: Exploring Sustainable Paths, 99-112. Arab Open University. (2021)

    • 2016

  • Controversies and Films Banned in India,” UGC Sponsored - Two Day National Conference on Indian Cinema: Past, Present & Future, January. 8-9, 2016, 978-81-922741-5-7, pp. 155-159. (2016)

    • CONFERENCE PRESENTATIONS AND INVITED LECTURES

    • Paper Presentation, The Role of Media Management in Promoting the Adoption of Sportech among Cyclists: An Exploratory Mixed-method Study. International Conference on Emerging Trends in Traditional and Technical Textiles, Department of Textile Technology, NIT Jalandhar on 28th – 30th April 2023.
    • Paper Presentation, Sporting Events and Sustainable Destination Image: Analysis of Media Reports and Social Media Discussions on Delhi Pollution. International Conference on “Global Crisis in the Present Scenario”, D Faculty of Arts & Humanities, Kalinga University, Raipur on 2nd and 3rd December 2022.
    • Invited Research Presentation, The Role of Media Management in Destination Promotion: Research Challenges and Outcome. IAMCR-Manipal Conclave, 2022 – Young Scholars Research Meet, Manipal University, 12 July 2022.
    • Paper Presentation, Physical Education in (Post)-Pandemic Urban India: Addressing the Issues of Demographic Spatiality. Education in Crisis: Re-thinking Education in (Post)-Pandemic South Asia Conference 2021, South Asia Programme of Oxford School of Global and Area Studies, University of Oxford, 23-24 July 2021
    • Paper Presentation, Reimagining and Redesigning a Post-Covid Sporting Events: Mapping Global Sporting Experiences. International Conference on Co-creating the Post COVID-19 World: Exploring Sustainable Paths, Arab Open University, 8 March 2021
    • Invited Lecture. “Idea to Script”. Indian School Film Festival 2020, Indian School, Sur, Oman, 5 December 2020.
    • Paper Presentation. “Sports Media and Coronavirus”. International Online Conference on Journalism in the times of Coronavirus, New Media Editors Guild of India and In-Depth Communication, 12 April 2020.
    • Paper Presentation. “Placing Media Management in Sport Tourism Model and Framework from an Indian Sports Media Management Perspective”. National Media Conference on Contemporary Media Landscapes: Challenges and Opportunities, NISCORT Media College, 13 March 2020.
    • Paper Presentation, “From 3.0 to 4.0: Discussing and Theorizing Digitalization Turn in Communication Management” International Conference-ASBIC:2020 Economic Slowdown: Scope for Transformation & Innovation, Asian School of Business, 1 February 2020.
    • Paper Presentation, “The Role of Media Coverages and Management in Promoting Sporting Events and Destinations: A Case Study on 2017 FIFA U- 17 World Cup in Indian Soft Power” National Media Management Conference on Communicating Tourism: Media, Soft Power and Management, St. Xavier’s College, Kerala, 16 November 2019.
    • Invited Lecture, “Digital Film Making Workshop,” Indian Institute of Technology – Goa, 19- 21 October 2019
    • Paper Presentation, “Youth and Nomophobia: Measures to Investigate the Impact of technology on Digital Natives” ICSSR sponsored National Conference on Communicating Sustainable Development Goals, 13 March 2019.
    • Invited Lecture, “Film Making and Management,” BITS Pilani – Goa Campus, 23 February 2019
    • Paper Presentation, “The role of media coverages in promoting sporting events as soft power:
    • A case study on 2017 FIFA U-17 World Cup” International Seminar on Digitality and Communication: The Cultural Logic of Data Societies, 7 August 2018.
    • Invited Lecture, “Opportunities in Journalism,” Kalka Public School, Delhi, 13 January 2018
    • Paper Presentation, “Communicating science in social media environment: Direct and contextual implications and data verification,” Rajasthan Science Congress, 10 October 2017.
    • Paper Presentation, “Lessons from Finding Nemo: Values and Morals,” ICMCS 2017, 4 April 2017.
    • Paper Presentation, “Constructing Meaning and Message: A study on Animation Films and Children,” ICMCS 2017, 4 April 2017.
    • Paper Presentation, “Controversies and Films Banned in India,” UGC Sponsored – Two Day National Conference on Indian Cinema: Past, Present & Future, January. 8-9, 2016.