BBA – Digital Technologies

"Worldwide IT spending is projected to total $3.9 trillion in 2021, an increase of 6.2% from 2020, according to the latest forecast by Gartner, Inc. Worldwide IT spending declined 3.2% in 2020 as CIOs prioritized spending on technology and services that were deemed "mission-critical” during the initial stages of the pandemic" – Gartner 2020

Overview

Digital Technologies and the Transformation of the Business Landscape

"Worldwide IT spending is projected to total $3.9 trillion in 2021, an increase of 6.2% from 2020, according to the latest forecast by Gartner, Inc. Worldwide IT spending declined 3.2% in 2020 as CIOs prioritized spending on technology and services that were deemed "mission-critical” during the initial stages of the pandemic" – Gartner 2020

"Dentsu Digital Report 2021 reveals that digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to reach Rs. 23,673 crore by 2022." – Business Insider 2020

The digital economy has unlocked new opportunities for the business world, while simultaneously creating new areas of competition in both traditional and new sectors of the economy. Companies are increasingly turning digital in order to cut costs, enhance performance, deliver new products and services and adopt new business models that were not possible before.

As organizations adapt to this new reality, they increasingly seek employees (at every level) with ‘digital thinking’, who are comfortable with digital tools and technologies, understand the digital landscape, and can apply these skills to everyday work.

BBA Digital Technologies is specifically designed for students that would like to build a career the exciting world of digital. It prepares students for digital skills/tools that are highly sought after by the industry at every level.

Some of the potential job roles for which students of this program will be qualified include:

  • Business Analyst in IT firms
  • Ecommerce analysts and category managers (in Ecommerce firms and FMCG firms)
  • Digital Marketing strategy and operations (across several industries, both B2B and B2C)
  • Consultants
Who should take this program?
  • Students with PCM majors
  • Students with non-PCM majors (Biology, commerce, etc) who are looking for a career shift into the technology domain including areas related to ecommerce and digital marketing (with a solid foundation for MS programs in technology/business, MS in digital marketing, MS in business analytics, MS in cybersecurity)
  • Helpful to students from a family business backgrounds who plan to use this as a springboard for modernization and digitization of their family businesses.
Important Details
Eligibility Criteria
  • 10+2 or equivalent from any statutory board with 80% OR equivalent grade for the students from IB or other approved Board.
  • Students with valid SAT Scores or Pearson Undergraduate Entrance Exam Score will also be considered for admission (however these scores are not mandatory)
  • Followed by Panel Interview for Shortlisted candidates.
  • Good communication skills (verbal and written) will be helpful.
Batch Size 30 Students
Tuition Fee INR 3 Lacs/Annum tuition fee; food, accommodation and international immersion will be extra

Note: Mahindra University School of Management accepts the scores of the above mentioned exams for its admissions & is not responsible for administration or any other issue related to these exams.

  • Program Highlights

    • Comprehensive business foundations (in finance, accounting, operations, marketing, OBHR, strategy)
    • Specialize in digital business with focus on information systems, digital marketing, ecommerce, and data analytics and visualization
    • 3 week international immersion in Cornell University, Ithaca, NY
    • Focused on creating industry-ready graduates who can work in ecommerce, digital marketing, business analysis and technology industries
  • Key Differentiators

    • One of the very few BBA programs of its kind in India that provides a solid grounding in business disciplines as well as in digital technologies
    • Only program with an IVY LEAGUE collaboration – Cornell faculty help in designing the program, will teach in the program and Cornell will host our students on their Ithaca, NY Campus.
    • Focused on creating industry-ready graduates who can work in data rich industries such as retail (online and offline), fast moving consumer goods, banking, financial services and insurance (BFSI), consulting, travel and hospitality, etc.
    • We also expect demand for the skills and competencies provided by this program to grow in the digital startup ecosystem, technology firms and the burgeoning ecommerce and digital marketing industry in India
  • Curriculum

    YEAR 1: SEMESTER 1 YEAR 1: SEMESTER 2
    Macro- Economics Micro-Economics
    Principles of Marketing-I (4Ps & Consumer Behavior) Operational Finance
    Financial Accounting Introduction to Statistics
    Principles of Management Fundamentals of Coding & Software Dev
    Critical Thinking & Logical Reasoning Database & Data Management
    Microsoft Excel - I (Fundamentals) Microsoft Excel - II (Data-Mining, analytics with Excel)
    Business Communications – I
    SUMMER : INTERNATIONAL IMMERSION IN CORNELL UNIVERSITY, ITHACA, NEW YORK
    YEAR 2: SEMESTER 3 YEAR 2: SEMESTER 4
    Statistics - II (data-mining, predictive analytics) Business Intelligence & Data Visualization
    Research Techniques (Secondary methods) Principles of Marketing -II (Advt & Media)
    Digital Marketing & Social Media Engagement Finance - II (Financial Tech, Markets)
    Management Information Systems Management Consulting Methods
    CSR and Sustainable Business Data Visualization & Reporting with Tableu/Power BI
    SUMMER: INDUSTRY INTERNSHIP
    YEAR 3: SEMESTER 5 YEAR 3: SEMESTER 6
    Business Law Entreprenuership & New Venture Creation
    Business Analytics Fundamentals Global Business
    Connected Technologies (IOT models, Cloud, Privacy) Strategy & Business policy
    Principles of Ecommerce & Marketplaces Cybersecurity Principles
    Leadership & Teamwork Social Listening and Sentiment Analysis Tools
    STUDENT SKILL PORTFOLIO