abhinav

Abhinav Chaturvedi

Associate Professor
abhinav.chaturvedi@mahindrauniversity.edu.in

Abhinav is a passionate young researcher, brings with him more than a decade of corporate work experience (Shoppers Stop, Titan Industries, Luxor Writing Instruments, Pearson Education, and CBSE) and a fellow from India’s prestigious institution XLRI – Xavier School of Management, Jamshedpur. He has worked on a unique topic of Jugaad & Jugaad based Innovation, and has a keen eye for detail in the field of Innovation and Entrepreneurship. He is an author of a popular title on Customer Relationship Management – An Indian perspective a one of its kind books published back in 2005, now under revision. He can be called a promoter of the avant-garde.

2011-16

  • Fellowship in Management (FPM), 2011-16
    XLRI- Xavier School of Management
    Jamshedpur

2003-05

  • Postgraduate Diploma in Management, 2003-05
    Amity Business School
    Noida

2000-03

  • Bachelor of Commerce (Hons.), 2000-03
    Delhi University
    Delhi

ACADEMIC EXPERIENCE

  • Associate Professor July 2021 – December2021
  • Assistant Professor May 2017 – July 2021
  • Centre for Innovation and Entrepreneurship
  • BENNETT UNIVERSITY, Greater Noida

PROFESSIONAL EXPERIENCE

  • Co-Founder, Senior Marketing & PR Specialist August 2015 – May 2017
    FUSIONICTION TECHNOLOGY LLP New Delhi
  • Manager Advocacy & Relationship October 2013 – June 2014 (On Contract)
    CBSE CAER New Delhi
  • Marketing Manager December 2012- April 2013
    ENCYCLOPAEDIA BRITANNICA New Delhi
  • Manager -Business Development June 2010- December 2012
    PEARSON EDUCATION Noida
  • Business Manager March 2008 – June 2010
    LUXOR WRITING INSTRUMENTS PVT. LTD. New Delhi
  • Manager – Store operations April 2006 – March 2008
    TITAN INDUSTRIES LTD. New Delhi
  • Department Manager December 2004 – April 2006
    SHOPPERS’ STOP LTD. New Delhi

Book

2005

  • Chaturvedi, M., & Chaturvedi, A. (2005). Customer Relationship Management: An Indian Perspective. Excel Books.

Book Chapter

2022

  • Chaturvedi, A. (2022). Non-Western Perspectives on Innovation. Debating Innovation: The Power, Parleys, and Paradoxes of a Deified Concept, Palgrave Macmillan. (Upcoming Title)https://www.palgrave.com/gp/series/16112

2021

2019

Journal Articles

2019

  • Verma, Priti, Chaturvedi, Abhinav, Arora, Nidhi. (2019). Women Entrepreneurs & Work-Life Balance: Intrinsic Challenges of Family Support, Stress, and Health. Journal of Advance Research in Dynamical & Control Systems, Vol. 11, 04-Special Issue, 2019
  • Chaturvedi, M. & Chaturvedi, A. (2019). The Old School. International Journal of Management Issues and Research, 7: 36-39

2014

  • Chaturvedi, A. (2014). Jugaad. International Journal of Management Issues and Research, 3(2), 4-8

2013

  • Chaturvedi, A. (2013). Bounded innovation an initial step for inclusivity in a low-income group and the poor. Business Markets Plus, 2(1), 67-73

Conference Presentations & Proceedings published

2021

  • “Author,” “Presenter” on the symposium titled “Innovation in Global Entrepreneurship Education: Babson Collaborative and International Comparison” at the 81st Annual Meeting of the Academy of Management , 30 July - 3 August 2021. Submission No. 13331.

2019

  • Chaturvedi, Abhinav, & Rehn, Alf (2019) Colonizing Innovation: A case of Jugaad (Best Paper Award at Academy for Design Innovation Management Conference, London, 2019.)
  • The Concept of “Jugaad”: Evidence from Innovations at the Bottom of the Pyramid in India, Academy of Business and Emerging Markets (ABEM) Conference, 2017, Santo Domingo, Dominican Republic, Caribbean Sea

2013

  • The Concept of Jugaad, 2nd Conference of Marketing Scholars and Practitioners (CMSP-2013), Apeejay School of Management

Newspaper Articles

2021

Areas of Research Interest

  • Entrepreneurship and Entrepreneurship Education
  • Innovation and New Product Development in Emerging Nations
  • Design Studies