According to IDC (idc.com), the global big data and analytics market was $189 billion in 2019, and was estimated to grow at 13% a year to reach US$274 billion. The Indian data analytics market in 2019-20 was estimated to be nearly US$36 billion, having grown at 19.5% during the year. It is expected to grow annually at 16% until 2025, to reach US$75 billion. These services included descriptive, predictive and prescriptive analytics, and were delivered in the form of data reporting, business intelligence, visualization and analysis to serve as a guide to decision making. The share of analytics in the IT and ITES industries is expected to grow from 19% in 2019-20 to 30% in 2024-25. The banking, financial services and insurance (BFSI) sector is the largest contributor of analytics revenue, followed by Marketing and eCommerce. In terms of cities, Bengaluru has the largest concentration of analytics companies, with Hyderabad ranked fourth. The US contributed nearly 57% percent of the revenues for India based analytics companies, followed by the UK 9.7% and Australia 7.1%.

In terms of employment, the workforce in the analytics companies is employed i) 40% by large organizations (10,000+ employees) such as TCS, Infosys, Wipro, HCL Technologies, Tech Mahindra, IBM Global Services and Accenture, among others, ii) 30% by startup and growth stage companies (1-200 employees) and iii) the remaining 30% by mid-sized companies such as Mu Sigma, Fractal Analytics, Latentview Analytics, etc. The industry added 25,500 fresh graduates as employees in 2019-20, and 41% of the employees in the industry has less than 5 years work experience.