According to IDC (idc.com), the global big data and analytics market was $189 billion in 2019, and was estimated to grow at 13% a year to reach US$274 billion. The Indian data analytics market in 2019-20 was estimated to be nearly US$36 billion, having grown at 19.5% during the year.
Overview
According to IDC (idc.com), the global big data and analytics market was $189 billion in 2019, and was estimated to grow at 13% a year to reach US$274 billion. The Indian data analytics market in 2019-20 was estimated to be nearly US$36 billion, having grown at 19.5% during the year. It is expected to grow annually at 16% until 2025, to reach US$75 billion. These services included descriptive, predictive and prescriptive analytics, and were delivered in the form of data reporting, business intelligence, visualization and analysis to serve as a guide to decision making. The share of analytics in the IT and ITES industries is expected to grow from 19% in 2019-20 to 30% in 2024-25. The banking, financial services and insurance (BFSI) sector is the largest contributor of analytics revenue, followed by Marketing and eCommerce. In terms of cities, Bengaluru has the largest concentration of analytics companies, with Hyderabad ranked fourth. The US contributed nearly 57% percent of the revenues for India based analytics companies, followed by the UK 9.7% and Australia 7.1%.
In terms of employment, the workforce in the analytics companies is employed i) 40% by large organizations (10,000+ employees) such as TCS, Infosys, Wipro, HCL Technologies, Tech Mahindra, IBM Global Services and Accenture, among others, ii) 30% by startup and growth stage companies (1-200 employees) and iii) the remaining 30% by mid-sized companies such as Mu Sigma, Fractal Analytics, Latentview Analytics, etc. The industry added 25,500 fresh graduates as employees in 2019-20, and 41% of the employees in the industry has less than 5 years work experience.
BBA Computational Business Analytics
Who should take this program?
Eligibility Criteria |
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Batch Size | 30 students |
Tuition Fee | 3.00 Lac/Annum food, accommodation and international immersion will be extra |
Building on a foundation of mathematics and statistics in high school, the student, at the end of the program, will have developed
Key Differentiators
Year 1: Semester 1 | Year 1: Semester 2 |
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Micro-Economics | Macro- Economics |
Financial Accounting | Principles of Marketing-I (4Ps & Consumer Behavior) |
Introduction to Statistics | Introduction to Finance |
Principles of Management | Basics of Computers and Computing |
Business Communication | Ethics, CSR and Sustainable Business |
Spreadsheet Modeling for Decision Making | Database Management Systems with SQL |
Critical Thinking | |
Entreprenuership & New Venture Creation | |
SUMMER: INTERNATIONAL IMMERSION IN CORNELL UNIVERSITY, ITHACA, NEW YORK | |
Year 2: Semester 3 | Year 2: Semester 4 |
Basic Econometrics with R | Programming with Python |
Business Law | Principles of Ecommerce & Marketplaces |
Foundations of Mathematics for Analytics | Finance - II (Financial Tech, Markets) |
Management Information Systems | Management Consulting Methods |
Digital Marketing & Social Media Engagement | Data Warehousing, BI and Visualization (Tableau) |
Corporate Finance | Computational Statistics |
SUMMER: INDUSTRY INTERNSHIP | |
Year 3: Semester 5 | Year 3: Semester 6 |
Analytics (Marketing and Finance) and Data Mining | Production & Operations Management |
Leadership & Teamwork | Global Business |
Strategy & Business policy | Capstone Course |
Connected Technologies (IOT models, Cloud, Privacy) | AI and ML Approaches to Decision Making |
TBD based on Industry Board inputs | Social Listening and Sentiment Analysis Tools |
Data Collection, Games and Incentives | Advanced Topics in Analytics |
STUDENT SKILL PORTFOLIO |