BBA Computational Business Analytics

Overview

According to IDC (idc.com), the global big data and analytics market was $189 billion in 2019, and was estimated to grow at 13% per year to reach US$274 billion. The Indian data analytics market in 2019-20 was estimated to be nearly US$36 billion and is expected to reach US$75 billion in 2025. The share of analytics in the IT and ITES industries is expected to grow from 19% in 2019-20 to 30% in 2024-25. 

In terms of employment, the workforce in the analytics companies is employed

  1. 40% by large organizations (10,000+ employees)
  2. 30% by startup and growth stage companies (1-200 employees)
  3. the remaining 30% by mid-sized companies. The industry added 25,500 fresh graduates as employees in 2019-20, and 41% of the employees in the industry has less than 5 years work experience.
Apply Now
Download Curriculum
BA LLB Program

Program

Highlights

  • Comprehensive business foundations

  • Specialization in business analytics with skills and tools required to be able to work with data scientists as well senior decision makers

  • 3 week international immersion in Cornell University, Ithaca, NY

  • E-Cornell courses

  • Jointly offered by School of Management and School of Engineering

Program outcomes

The student, at the end of the BBA Computational Business Analytics program, will have developed good analytical, statistical and problem-solving skills,the ability to communicate effectively with multiple stakeholders, and in particular act as a bridge between the data scientists and decision makers, knowledge and understanding of coding with a good grasp of programming language such as R, Python, Matlab, etc, data visualization skills, and the ability to use tools such as Tableau, the ability to make recommendations on what decisions to take based on the data analytics.

Key

Differentiators

  • Backed by the Mahindra Group, reputed conglomerate with US$ 20 billion revenues

  • Only Program with IVY LEAGUE collaboration

  • Supercomputer Lab (NVIDIA DGX-1 computer), with focus on AI and 3D immersive experience (Virtual and Augmented reality)

  • Located in Hyderabad, one of the most important education and technology hubs in India

  • 100+ acre green campus where students can play football, cricket field, tennis, badminton (indoor courts), basketball, volleyball, billiards and snooker, and table tennis

Important Details

Eligibility Criteria Tuition Fee
  • Students with any major in +2; Mathematics is a must
  • Good communication skills (verbal and written)
 4 Lac/Annum food, accommodation and international immersion will be extra

Curriculum Outline (120 Credits)

BBA CBA CREDITS AREA
SEMESTER 1 Principles of Marketing 1 SMCC1140 3 Marketing
Mircoeconomics SMCC1110 3 Economics
Financial Accounting SMCC1120 3 Finance
Introduction to Statistics SMCC1160 3 MIS & Analytics
Business Communications SMCC1100 2 Marketing
Computers and Computing for Business SMCC1270 3 MIS & Analytics
Entrepreneurship & Family Business course 1 [University Level Course] 2 General Management
 
SEMESTER 2 Corporate Finance SMCC1230 3 Finance
Earth and Environment SMCC1107 3 Economics
Research Techniques BBAD2102 3 Economics
Computational Tools for Data & Analysis 3 MIS & Analytics
Principles of Management SMCC1250 3 General Management
Macroeconomics SMCC1211 3 Economics
Entrepreneurship & Family Business course 2 [University Level Course] 2 General Management
SUMMER IMMERSION: ENTREPRENUERSHIP, INNOVATION AND TECHNOLOGY [SMCC1391] (4 Credits)
SEMESTER 3 Foundations of Mathematics for Analytics BBAC2163 3
Financial Markets SMCC2233 3
Principles of Ecommerce & Marketplaces SMCC2242 3
Mathematical & Numerical Foundations for Economics and Finance BBAD2102 3 Economics/Finance
Digital Marketing and Social Media Engagement SMCC2141 3
Strategic Management SMCC2184 3 General Management
         
SEMESTER 4 Data Warehousing, BI, and Visualization BBAD2173 3
Basic Econometrics with R BAEF2112 3
Management Information Systems SMCC2172 3 MIS & Analytics
University level course/VAC/TBD 2 General Management
Business Communications 2 (Storytelling for Business) BBAD2103 3
3
IRM (Optional) SMCC3107 3
INTERNSHIP/WORKSHOP/PROJECT [SMCC2392] (4 Credits)
SEMESTER 5 Connected Technologies (IOT models, Cloud, Privacy) BBPC3176 1.5
Production & Operations Management BBPC3268 1.5
Marketing Analytics, Social Data Mining BBPC3166 3
Time Series Econometrics and Forecasting BAEF3165 3
Game theory and business application BAEF3115 3
Management Consulting Methods SMCC2280 3
University level course/VAC/TBD 2
         
SEMESTER 6 AI and ML Approaches to Decision Making BBAC3269 3
HR Analytics BBAC3253 3
Leadership & Teamwork BBPC3152 3
Supply Chain Analytics BBAC3205 3
Business Law BBPC2103 3
Capstone Course SMCC3206 3
IRM (Optional) SMCC3107 3
PORTFOLIO SMCC3283 (4 Credits)

Webinar