School of Design Innovation


Mahindra University’s School of Design Innovation is a paradigm shift in design education focusing on collaborative innovation and foundation courses spread across all schools ranging from engineering to Humanities.
Foundation Year Courses: 1st year
The Joy of Sketching and Coloring
To enable students to experience and imbibe the joy of observing, drawing and recording objects and events.
Objective:
- To explore different mediums of visual representation.
- To improve hand and eye coordination by practice.
Nature, Human & Design
Examine theories about the origins of life, natural selection and evolutionary design.
Objective:
- Explore the origins of life, human history and natural designs.
- Understand the principles underlying these designs.
- Apply these principles to create innovative solutions for everyday use.
Elements and Principles of Design and AI
Exploring the foundations of visual harmony and creative expression.
Objective:
- Understand and apply the core elements (Points, Lines, Shapes, Color etc.) and principles of Design (balance, contrast, rhythm, etc.)
- Develop visual awareness. Apply design principles to make functional & innovative solutions for real world problems.
Design Tinkering
Practical hands-on learning by unraveling the art and science behind daily products.
Objective:
- Learning the process of open-ended problem solving through case-studies.
- Exploring solutions without a fixed plan or outcome, by experimenting and making adjustments as per the context.
Design Thinking
Chakku’s 7 Concerns of Design Thinking for Innovation
Objective:
- Understand the core principles of design thinking which involves empathizing with user, defining problems, ideating, prototyping, testing and implementing solutions.
- Explore Chakku’s 7 Concerns through case studies and apply them to solve real world problems.
Design Exploration Project
Exploring the complete journey of a product life cycle.
Objective:
- To solve a real world problem, from idea to output.
- To develop working prototypes of products to test and gather user feedback for implementation.
Visualization & Sketching
Imagine more and sketch beyond
Objective:
- To develop creative thinking and visual imagination through sketching.
- To improve observation, memory and expression with practical exercises.
- To build storytelling skills using drawings inspired by real and imagined worlds.
Design Exploration – 1
(Interaction Design)
To humanize technology
Objective:
- To get an introductory understanding of User Interaction and User Experience.
- To learn how to develop and design websites/apps (and other UI) from scratch.
- To experience hands-on tools for prototyping like Figma, Miro etc.
Design Exploration – 1
(Apparel Design)
To create journey towards contemporary fashion
Objective:
- To explore and transform architectural motifs from Indian structures into contemporary textile designs, blending traditional aesthetics with modern design.
- To Develop basis skills of fabric handling & manipulation and understand the 3D body form.
Design Exploration – 2
(Industrial Design)
Gestures to form abstraction
Objective:
- Understand visual abstraction through postures and silhouettes.
- Explore form language by simplifying complex visuals into pure volumes
- Learn to communicate intent through gesture and massing.
Design Exploration – 2
(Communication Design)
Frame stories, shape perception
Objective:
- Develop interdisciplinary communication through, research interviews and storytelling.
- Apply design thinking to craft visual narratives using scripting and story-boarding.
- Incorporate rich media and creative expression through media production.
Sustainable Design
Solution for a changed climate
Objective:
- Develop awareness of sustainable design principles.
- Apply eco-friendly materials and processes.
- Foster Systems Thinking and User-Centric sustainability
Yoga and Meditation
Yoga is as essential as sketching for design
Objective:
- Enhancing focus and clarity.
- Boosting creativity.
- Develop Mind-Body coordination.
- Empathy and awareness.
1st Year Courses:
Elements of Design – Applied
Applying Elements of Design to their specializations
Objective:
- To apply the structural and relational principles of design to the elements used and to analyze their designs through intent-driven articulation
- To explore the elements of points, lines, planes, and volumes with their visual features according to the student’s specializations.
Indian Thought & Tradition
Connecting traditions with contemporary design practice
Objective:
- Explore the origins of life, human history and natural designs.
- Compare and analyze the principles underlying these designs.
- Apply and articulate these principles to create innovative solutions for everyday use.
Photography and Moving Images
Crafting Visual Narratives that Move Minds
Objective:
- To develop a critical and creative understanding of photography and moving images as tools for visual storytelling, communication.
- To equip students with advanced technical, aesthetic, and conceptual skills for producing and curating photographic and cinematic works that respond to contemporary contexts.
Form and Aesthetics
Discovering the Language of Form
Objective:
- To enable students to understand and articulate the expressive potential of form by exploring how objects communicate meaning, evoke emotion, and influence user experience.
- To cultivate a hands-on sensitivity to structure, proportion, materiality, and aesthetics through iterative experimentation.
Entrepreneurship Practice
From Ideas to Impact
Objective:
- Interpreting the constraints for design innovation through early industry interactions.
- Foster entrepreneurial mindset to take their design solutions forward and create impact in the society.
Design Methods for Project
Collaborative Innovation
Objective:
- Identifying problems from real-world situations and delivering solutions to enhance well-being of people.
- Integrating collaborative and participatory models of innovation to gather varied perspectives and drive sustainable development
Yoga & Design
Balancing the Mind, Body, and the Act of Design
Objective:
- To cultivate mindfulness, focus, and self-awareness through yogic practices that enhance creative thinking, empathy, and well-being in the design process.
- To explore the parallels between yoga and design practice.
1st Year Courses:
Research Methods in Design
Comprehensive overview of research methods relevant to design disciplines.
Objective:
- To explore a wide range of methodologies, from qualitative and quantitative techniques to mixed-method approaches.
- Cover foundational principles, tools, and strategies for conducting effective research, enabling students to identify, analyze, and implement methods that align with their specific design inquiries.
Research in Design Innovation Pedagogy
Rethinking How Design is Taught, Learned, and Experienced.
Objective:
- To investigate contemporary approaches, frameworks, and methodologies that shape teaching and learning within design education and innovation-driven contexts.
- To enable students to design and conduct pedagogical research that informs new strategies on Design Innovation Pedagogy.
Exploratory Design Research Project 1
Where Questions Shape the Design Journey.
Objective:
- Introductory design project for the students to conduct initial research and analysis which will pivot into being a pilot study to their main research.
- To write research papers based on the pilot study and get feedback from international design research community.
Academic Writing and Presentation Skills
Writing ideas with Clarity, Confidence, and Impact.
Objective:
- To develop critical reading, writing, and presentation skills that enable students to articulate design ideas, arguments, and research findings effectively.
- To enhance coherence, structure, and visual communication in written and oral presentations,
Foundation Year Courses: 1st year
The Joy of Sketching and Coloring
To enable students to experience and imbibe the joy of observing, drawing and recording objects and events.
Objective:
- To explore different mediums of visual representation.
- To improve hand and eye coordination by practice.
Nature, Human & Design
Examine theories about the origins of life, natural selection and evolutionary design.
Objective:
- Explore the origins of life, human history and natural designs.
- Understand the principles underlying these designs.
- Apply these principles to create innovative solutions for everyday use.
Elements and Principles of Design and AI
Exploring the foundations of visual harmony and creative expression.
Objective:
- Understand and apply the core elements (Points, Lines, Shapes, Color etc.) and principles of Design (balance, contrast, rhythm, etc.)
- Develop visual awareness. Apply design principles to make functional & innovative solutions for real world problems.
Design Tinkering
Practical hands-on learning by unraveling the art and science behind daily products.
Objective:
- Learning the process of open-ended problem solving through case-studies.
- Exploring solutions without a fixed plan or outcome, by experimenting and making adjustments as per the context.
Design Thinking
Chakku’s 7 Concerns of Design Thinking for Innovation
Objective:
- Understand the core principles of design thinking which involves empathizing with user, defining problems, ideating, prototyping, testing and implementing solutions.
- Explore Chakku’s 7 Concerns through case studies and apply them to solve real world problems.
Design Exploration Project
Exploring the complete journey of a product life cycle.
Objective:
- To solve a real world problem, from idea to output.
- To develop working prototypes of products to test and gather user feedback for implementation.
Visualization & Sketching
Imagine more and sketch beyond
Objective:
- To develop creative thinking and visual imagination through sketching.
- To improve observation, memory and expression with practical exercises.
- To build storytelling skills using drawings inspired by real and imagined worlds.
Design Exploration – 1
(Interaction Design)
To humanize technology
Objective:
- To get an introductory understanding of User Interaction and User Experience.
- To learn how to develop and design websites/apps (and other UI) from scratch.
- To experience hands-on tools for prototyping like Figma, Miro etc.
Design Exploration – 1
(Apparel Design)
To create journey towards contemporary fashion
Objective:
- To explore and transform architectural motifs from Indian structures into contemporary textile designs, blending traditional aesthetics with modern design.
- To Develop basis skills of fabric handling & manipulation and understand the 3D body form.
Design Exploration – 2
(Industrial Design)
Gestures to form abstraction
Objective:
- Understand visual abstraction through postures and silhouettes.
- Explore form language by simplifying complex visuals into pure volumes
- Learn to communicate intent through gesture and massing.
Design Exploration – 2
(Communication Design)
Frame stories, shape perception
Objective:
- Develop interdisciplinary communication through, research interviews and storytelling.
- Apply design thinking to craft visual narratives using scripting and story-boarding.
- Incorporate rich media and creative expression through media production.
Sustainable Design
Solution for a changed climate
Objective:
- Develop awareness of sustainable design principles.
- Apply eco-friendly materials and processes.
- Foster Systems Thinking and User-Centric sustainability
Yoga and Meditation
Yoga is as essential as sketching for design
Objective:
- Enhancing focus and clarity.
- Boosting creativity.
- Develop Mind-Body coordination.
- Empathy and awareness.
1st Year Courses:
Elements of Design – Applied
Applying Elements of Design to their specializations
Objective:
- To apply the structural and relational principles of design to the elements used and to analyze their designs through intent-driven articulation
- To explore the elements of points, lines, planes, and volumes with their visual features according to the student’s specializations.
Indian Thought & Tradition
Connecting traditions with contemporary design practice
Objective:
- Explore the origins of life, human history and natural designs.
- Compare and analyze the principles underlying these designs.
- Apply and articulate these principles to create innovative solutions for everyday use.
Photography and Moving Images
Crafting Visual Narratives that Move Minds
Objective:
- To develop a critical and creative understanding of photography and moving images as tools for visual storytelling, communication.
- To equip students with advanced technical, aesthetic, and conceptual skills for producing and curating photographic and cinematic works that respond to contemporary contexts.
Form and Aesthetics
Discovering the Language of Form
Objective:
- To enable students to understand and articulate the expressive potential of form by exploring how objects communicate meaning, evoke emotion, and influence user experience.
- To cultivate a hands-on sensitivity to structure, proportion, materiality, and aesthetics through iterative experimentation.
Entrepreneurship Practice
From Ideas to Impact
Objective:
- Interpreting the constraints for design innovation through early industry interactions.
- Foster entrepreneurial mindset to take their design solutions forward and create impact in the society.
Design Methods for Project
Collaborative Innovation
Objective:
- Identifying problems from real-world situations and delivering solutions to enhance well-being of people.
- Integrating collaborative and participatory models of innovation to gather varied perspectives and drive sustainable development
Yoga & Design
Balancing the Mind, Body, and the Act of Design
Objective:
- To cultivate mindfulness, focus, and self-awareness through yogic practices that enhance creative thinking, empathy, and well-being in the design process.
- To explore the parallels between yoga and design practice.
1st Year Courses:
Research Methods in Design
Comprehensive overview of research methods relevant to design disciplines.
Objective:
- To explore a wide range of methodologies, from qualitative and quantitative techniques to mixed-method approaches.
- Cover foundational principles, tools, and strategies for conducting effective research, enabling students to identify, analyze, and implement methods that align with their specific design inquiries.
Research in Design Innovation Pedagogy
Rethinking How Design is Taught, Learned, and Experienced.
Objective:
- To investigate contemporary approaches, frameworks, and methodologies that shape teaching and learning within design education and innovation-driven contexts.
- To enable students to design and conduct pedagogical research that informs new strategies on Design Innovation Pedagogy.
Exploratory Design Research Project 1
Where Questions Shape the Design Journey.
Objective:
- Introductory design project for the students to conduct initial research and analysis which will pivot into being a pilot study to their main research.
- To write research papers based on the pilot study and get feedback from international design research community.
Academic Writing and Presentation Skills
Writing ideas with Clarity, Confidence, and Impact.
Objective:
- To develop critical reading, writing, and presentation skills that enable students to articulate design ideas, arguments, and research findings effectively.
- To enhance coherence, structure, and visual communication in written and oral presentations,
Foundation Year Courses: 1st year
The Joy of Sketching and Coloring
To enable students to experience and imbibe the joy of observing, drawing and recording objects and events.
Objective:
- To explore different mediums of visual representation.
- To improve hand and eye coordination by practice.
Nature, Human & Design
Examine theories about the origins of life, natural selection and evolutionary design.
Objective:
- Explore the origins of life, human history and natural designs.
- Understand the principles underlying these designs.
- Apply these principles to create innovative solutions for everyday use.
Elements and Principles of Design and AI
Exploring the foundations of visual harmony and creative expression.
Objective:
- Understand and apply the core elements (Points, Lines, Shapes, Color etc.) and principles of Design (balance, contrast, rhythm, etc.)
- Develop visual awareness. Apply design principles to make functional & innovative solutions for real world problems.
Design Tinkering
Practical hands-on learning by unraveling the art and science behind daily products.
Objective:
- Learning the process of open-ended problem solving through case-studies.
- Exploring solutions without a fixed plan or outcome, by experimenting and making adjustments as per the context.
Design Thinking
Chakku’s 7 Concerns of Design Thinking for Innovation
Objective:
- Understand the core principles of design thinking which involves empathizing with user, defining problems, ideating, prototyping, testing and implementing solutions.
- Explore Chakku’s 7 Concerns through case studies and apply them to solve real world problems.
Design Exploration Project
Exploring the complete journey of a product life cycle.
Objective:
- To solve a real world problem, from idea to output.
- To develop working prototypes of products to test and gather user feedback for implementation.
Visualization & Sketching
Imagine more and sketch beyond
Objective:
- To develop creative thinking and visual imagination through sketching.
- To improve observation, memory and expression with practical exercises.
- To build storytelling skills using drawings inspired by real and imagined worlds.
Design Exploration – 1
(Interaction Design)
To humanize technology
Objective:
- To get an introductory understanding of User Interaction and User Experience.
- To learn how to develop and design websites/apps (and other UI) from scratch.
- To experience hands-on tools for prototyping like Figma, Miro etc.
Design Exploration – 1
(Apparel Design)
To create journey towards contemporary fashion
Objective:
- To explore and transform architectural motifs from Indian structures into contemporary textile designs, blending traditional aesthetics with modern design.
- To Develop basis skills of fabric handling & manipulation and understand the 3D body form.
Design Exploration – 2
(Industrial Design)
Gestures to form abstraction
Objective:
- Understand visual abstraction through postures and silhouettes.
- Explore form language by simplifying complex visuals into pure volumes
- Learn to communicate intent through gesture and massing.
Design Exploration – 2
(Communication Design)
Frame stories, shape perception
Objective:
- Develop interdisciplinary communication through, research interviews and storytelling.
- Apply design thinking to craft visual narratives using scripting and story-boarding.
- Incorporate rich media and creative expression through media production.
Sustainable Design
Solution for a changed climate
Objective:
- Develop awareness of sustainable design principles.
- Apply eco-friendly materials and processes.
- Foster Systems Thinking and User-Centric sustainability
Yoga and Meditation
Yoga is as essential as sketching for design
Objective:
- Enhancing focus and clarity.
- Boosting creativity.
- Develop Mind-Body coordination.
- Empathy and awareness.
1st Year Courses:
Elements of Design – Applied
Applying Elements of Design to their specializations
Objective:
- To apply the structural and relational principles of design to the elements used and to analyze their designs through intent-driven articulation
- To explore the elements of points, lines, planes, and volumes with their visual features according to the student’s specializations.
Indian Thought & Tradition
Connecting traditions with contemporary design practice
Objective:
- Explore the origins of life, human history and natural designs.
- Compare and analyze the principles underlying these designs.
- Apply and articulate these principles to create innovative solutions for everyday use.
Photography and Moving Images
Crafting Visual Narratives that Move Minds
Objective:
- To develop a critical and creative understanding of photography and moving images as tools for visual storytelling, communication.
- To equip students with advanced technical, aesthetic, and conceptual skills for producing and curating photographic and cinematic works that respond to contemporary contexts.
Form and Aesthetics
Discovering the Language of Form
Objective:
- To enable students to understand and articulate the expressive potential of form by exploring how objects communicate meaning, evoke emotion, and influence user experience.
- To cultivate a hands-on sensitivity to structure, proportion, materiality, and aesthetics through iterative experimentation.
Entrepreneurship Practice
From Ideas to Impact
Objective:
- Interpreting the constraints for design innovation through early industry interactions.
- Foster entrepreneurial mindset to take their design solutions forward and create impact in the society.
Design Methods for Project
Collaborative Innovation
Objective:
- Identifying problems from real-world situations and delivering solutions to enhance well-being of people.
- Integrating collaborative and participatory models of innovation to gather varied perspectives and drive sustainable development
Yoga & Design
Balancing the Mind, Body, and the Act of Design
Objective:
- To cultivate mindfulness, focus, and self-awareness through yogic practices that enhance creative thinking, empathy, and well-being in the design process.
- To explore the parallels between yoga and design practice.
1st Year Courses:
Research Methods in Design
Comprehensive overview of research methods relevant to design disciplines.
Objective:
- To explore a wide range of methodologies, from qualitative and quantitative techniques to mixed-method approaches.
- Cover foundational principles, tools, and strategies for conducting effective research, enabling students to identify, analyze, and implement methods that align with their specific design inquiries.
Research in Design Innovation Pedagogy
Rethinking How Design is Taught, Learned, and Experienced.
Objective:
- To investigate contemporary approaches, frameworks, and methodologies that shape teaching and learning within design education and innovation-driven contexts.
- To enable students to design and conduct pedagogical research that informs new strategies on Design Innovation Pedagogy.
Exploratory Design Research Project 1
Where Questions Shape the Design Journey.
Objective:
- Introductory design project for the students to conduct initial research and analysis which will pivot into being a pilot study to their main research.
- To write research papers based on the pilot study and get feedback from international design research community.
Academic Writing and Presentation Skills
Writing ideas with Clarity, Confidence, and Impact.
Objective:
- To develop critical reading, writing, and presentation skills that enable students to articulate design ideas, arguments, and research findings effectively.
- To enhance coherence, structure, and visual communication in written and oral presentations,
School of Design Innovation
Mahindra University’s School of Design Innovation is a paradigm shift in design education focusing on collaborative innovation and foundation courses spread across all schools ranging from engineering to Humanities.
Mahindra University’s School of Design Innovation has a new era in education, beginning in Fall 2024 with a Bachelor of Design program, soon to be followed by Masters and Doctoral programs.
At its core, design innovation is an effective problem-solving method that blends creativity with strategic acumen. It empowers students to address intricate challenges by discerning the user needs, crafting inventive solutions, and rigorously testing their concepts. This forward-thinking approach propels graduates to become catalysts for change, enabling them to devise groundbreaking products, services, and systems that tackle real-world issues across various industries.
Courses:
Our Bachelor of Design Innovation (B.Des) program is a transformative journey that blends creativity, technology, and innovation. The first semester students underwent the below courses to build a strong design foundation.
Semester 1: Design Foundation Courses
Semester 2: Explorations of Different Disciplines
Disciplines in Design
User Experience (UX)
Human-Computer Interaction (HCI)
Extended Reality (XR) Design
Game Design and Games Studies
& more.
Transportation Design
Furniture Design
Packaging Design
Exhibition Design
& more.
Branding and Identity Design
Motion Graphics Design
VFX
Advertising Design
& more.
Pattern Making & Garment Construction
Digital & Smart Wearables
Sustainable & Circular Fashion
Sportswear & Functional Apparel
& more.
Programs
Offered
This program ignites the creative spark in future design professionals, nurturing their ability to translate innovative ideas into impactful products and services that shape the future.
B.Des in Design Innovation
The bachelor’s program in design innovation is a 4-year transformative journey that blends creativity, technology, and innovation. Over four years, students develop expertise across key design disciplines, preparing for a dynamic career in the ever-evolving design industry. From foundational skills to industry-aligned capstone projects, this program is designed to inspire and equip future designers to shape the world. It empowers students with problem-solving skills to create impactful solutions, shaping the future of industries.

Ph.D in Design Innovation
The Ph.D. program is a practice-based program. Scholarly research is an important cornerstone that distinguishes professions from trade. Research and practice-oriented disciplines, like design, grow and remain relevant only if their professionals constantly contribute to and expand this body of knowledge.

Speciality Tracks
(6 Track Electives + Research Seminars + Thesis)
Visual Interactive Design
IOT Design
Video Recorded Film Design
Digital Media Design
AI Related Design
Signage Design
Furniture Design
Biomedical Design
Space Design
Consumer Product Design
Product Design


























































