Which companies are likely to do better?
- Inward-looking companies operating with a product-centric mindset, or outward-looking companies operating with a customer-centric mindset?
- Companies that believe, “yesterday’s success guarantees future success,” or those companies that believe, “yesterdays’s success – no matter how magnificent – is an unreliable roadmap for future success?”
- Companies that embrace change, transformation, and disruption, or those who avoid it, hoping it won’t hurt them?
In today’s VUCA world – Volatile, Uncertain, Complex, Ambiguous – operating with a customer-centric mindset, embracing change, transforming and disrupting how companies/businesses design, develop, and deliver (3Ds) customer value is a fundamental pre-requisite for survival and growth. The history of companies, such as Kodak, Bajaj, Hindustan Motors, and Allwyn Prestcold is a stern reminder of the dangerous consequences of trying to win in tomorrow’s markets with yesterday’s playbook.
Every single day, new and emerging technologies are offering a multitude of options and opportunities to companies to rethink, transform, and innovate the manner in which they engage with both current and future customers. Successful companies, the world over, have embraced the reality that if customers and markets change, they too must change. Which is why they operate with a weltanschauung (worldview) and mindset that “Customer-centric Digital Transformation” is their best strategic bet for ongoing profitable growth. Adaptability and Agility become two non-negotiable competencies. If companies don’t adapt, they won’t last. And they need to act with some urgency and speed
The Programs has been designed to develop this worldview and mindset among the participants.