Purpose and Profits

  • “Purpose without Profits” and “Profits without Purpose” are both futile!
  • “Profits & Purpose” is an intensive webinar series tailored specifically for senior leaders. It addresses the three core needs faced by business leaders today, in order to foster exponential and meaningful growth within their enterprises.
  • Setting the Right Purpose:
    In the dynamic business landscape characterized by turbulent markets, heightened customer expectations, and increased uncertainties, the pursuit of profits alone is no longer sufficient. This programme guides leaders, in defining and establishing a purpose, that goes beyond financial gains, aligning it with the evolving needs of the market and society.
  • Aligning the Purpose:
    Once the right purpose has been identified, the next crucial step is to align it across key stakeholders responsible for various verticals and functions within the enterprise. This programme equips leaders, with the strategies and tools necessary, to ensure that the purpose is integrated into the fabric of the organization, inspiring coordinated efforts towards its realization.
  • Inspiring Passion and Commitment:
    Motivating the immediate team and the broader enterprise, to passionately pursue the shared purpose, is essential for long-term success. Through engaging discussions and thought-provoking exercises, this programme encourages leaders to inspire their teams, fostering a sense of commitment, and driving them towards the shared purpose with unwavering passion.

Learning Objectives

  • Understand the importance of defining a clear purpose for your organization
  • Align your organization’s purpose with its overall business strategy
  • Implement strategies and best practices for fostering a purpose-driven culture, within your organization
  • Understand different techniques for communicating your purpose to various stakeholders, including customer effectively
  • Explore strategies and approaches to overcome challenges encountered, when integrating purpose into the organization.
  • Assess and evaluate the effectiveness and success of your organization’s purpose-driven efforts.
For Whom

The Profits & Purpose Programme is designed for Senior Business leaders responsible for driving organizational change, and inspiring others to align their work with a greater purpose.

Session Wise 

Topics Covered

  • Introduction to Purpose and Profits
  • Defining Purpose
  • Aligning Purpose with Strategy
  • Building a Purpose-Driven Culture
  • Communicating Purpose to Stakeholders
  • Overcoming Challenges
  • Measuring Impact
  • Conclusion


Currently, the following certificate Programs are being offered, with more to be launched in the coming months. Our Programs span across multiple disciplines of management, engineering and law.

  • Business Storytelling for Leaders
  • Advanced Leadership Programme
  • Purpose Driven Leadership
  • Leading & Building a Culture of Innovation
  • Enhancing Personal & Professional Excellence
  • Negotiation Strategies for Collaboration and Conflict Management
  • Purpose and Profits
  • Leading Change and Transformation
  • Executive Leadership Presence
  • Leading a Happy and Productive Workplace
  • Leader as a Coach
  • Leading Teams for Hi Performance
  • Leading in a Complex World
  • Strategic Negotiation
  • Manager as a Coach
  • Agile Leadership
  • Leading with Emotional and Social Intelligence
  • Leadership Capabilities for Top Management
  • Mastering Negotiation and Influence