Be the Voice of the Public Through Various Types of Mass Communication

Published On: April 25, 2024
Be the Voice of the Public Through Various Types of Mass Communication

Have you ever pondered about the process that led to the funny cat video on your phone or the news story about a grumpy alpaca on your breakfast table? It is all due to the mesmerising realm of mass communication, a vast reservoir of data perpetually filled with narratives, concepts, and promotions all competing for your focus.

Mass communication infiltrates our daily lives through various forms, from the traditional rustle of a newspaper to the mesmerising glow of a phone screen. It’s an intriguing blend of technology, imagination, and a hint of psychology, all coming together to educate, entertain, and possibly persuade you into buying that new pair of shoes you never realised you wanted. Let’s delve into and examine the various types of Mass Communication through which this communication centre keeps us interconnected!

Types of Mass Communication

Our Society uses mass communication to loudly deliver information, narratives, and occasionally propaganda to us through various types of mass communication ranging from newspapers to movie screens. Let us see a variety of those mediums of mass communication:

  • Advertising
  • Digital Media
  • Electronic Media
  • Mass Media
  • Print Media
  • Public Relations
  • Books
  • Television
  • Social Media
  • Websites
  • Online publications
  • Radio
  • Animation
  • Film (Cinema)

And more!

Mass Communication Syllabus

The subjects studied in Mass Communication are numerous and cover various theories and concepts that prove to be invaluable in understanding the intricacies of media and communication. The main subjects studied in the BA in Journalism and Mass Communication are:

  • News Writing
  • Business of Media
  • Digital Content Management
  • Social Media
  • Basics of Advertising
  • Radio
  • Television Journalism
  • Sports Journalism
  • Media Law
  • Theories of Mass Communication
  • Mobile Media
  • Corporate Communication

And more!

B.A. Journalism Mass Communication Scope

A  B.A. Journalism Mass Communication grants students access to a realm where knowledge reigns supreme, and they have the authority to determine its distribution! Indeed, the scope of this valuable programmee is extremely wide. Some of the most canonical career options after completing the undergraduate degree in journalism are:

  • Print journalism
  • Broadcast journalism
  • Advertising and promotion
  • Public relations
  • Corporate communication
  • Marketing and management of mass communication
  • Media management

B.A. in Journalism and Mass Communication Salary

The attraction of storytelling is impossible to resist. A degree in Journalism and Mass Communication helps graduates develop the abilities to engage viewers and influence storytelling. The most alluring thing about the field is its remuneration. The journalist’s average salary in India changes based on their level of experience and skills.

  • Starting reporter: INR 340,000 annually
  • A reporter with significant experience in their career: Annual salary of INR 317,000
  • Experienced journalist earns an annual salary of INR 400,000.

We know that pursuing a viable, renowned degree is important for our careers, but are you aware that pursuing the same from an acclaimed institution is equally important? Mahindra University offers a B.A. Journalism & Mass Communication which aims to equip students with a thorough grasp of media and communication theories, practices, and skills. Let us read its details below.

Become Multimedia Proficient with a B.A. Journalism & Mass Communication @ Mahindra University

Mahindra University is an acclaimed university that, through its 3-year School of Media’s Journalism & Mass Communication, gives students exposure to cutting-edge developments, both in technology and techniques of creating content and its delivery for the functions of news, entertainment, PR, advertising, corporate communication, and digital platforms.

Students are taught various subjects to help them gain a more profound and extensive comprehension of the world and cultivate an independent perspective through analytical thinking. Examples such as media and information literacy, journalism research, media and communication studies, media economics, media law and the Indian Constitution, literature, civic engagement, multiculturalism, etc., are crucial. The focus on ethical professionalism is particularly important in the programme.

The goals of the School of Media are centred around the students. In general, the School’s pursuit will be defined by the testing of three markers.

  • Competence in understanding concepts
  • Skill and expertise in the workplace
  • Ethical proficiency

This programme is designed for individuals who are focused on developing conscientious, skilled, and innovative communicators who will shape the future of their industry. In order to achieve that difficult objective, the programme is demanding in character and prepares the students to be India’s best journalists.

Enhancing Communication and Creativity

Do you enjoy socialising and are skilled at creating engaging messages? If you have a busy mind full of ideas and desire a job that is as fast-paced as the digital era, then a B.A. in Journalism and Mass Communication could be the perfect fit for you. Don’t wait to make a successful career in media enroll now in Mahindra University’s B.A. Journalism & Mass Communication.

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